Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
A potential conspiracy is at the heart of a McDonald’s initiative out of Finland as it aims to get to the bottom of the theory that the three-lined digital menu icon found in the corner of many digital interfaces is deliberately meant to resemble a triple-decker Big Mac.
Named “The Icon,” the campaign from Nord DDB Helsinki features a 20-minute mockumentary that follows two amateur detectives, Kaitsu and AnnaMaija, who are searching for the truth behind the “hamburger menu” symbol.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in