Adweek

JUNE 24, 2022

In a surprise twist, Love the Work More, the website which hacked Cannes Lions last year by providing access to view the winning entries for free, has won an award at the very event it targeted. Picking up a bronze Lion in the PR category, the site is now recognized by the very awards show.

246

246

Adweek

JUNE 23, 2022

The floating QR code that rocked the Super Bowl received the top prize at the Cannes Lions International Festival of Creativity Thursday, with Coinbase and Accenture Song grabbing the Grand Prix in the Direct category.

Media 246

Media 246

Adweek

JULY 12, 2022

A number of industry favorites have snagged nominations in the category for Outstanding Commercial, including Change the Ref's "The Lost Class" and the cinematic "Detectives" for Apple iPhone 13 Pro. The nominations arrives weeks after the 2022 Cannes Lions festival, where "Detectives" and.

265

265

Adweek

JUNE 22, 2022

Food and beverage companies took three of the four creative awards at the Cannes Lions International Festival of Creativity on Wednesday. AB InBev topped one of the creative categories, while a solution to a chicken wing shortage grabbed another and a zero waste campaign featuring pineapple fibers took a third.

Food 256

Food 256

More About Advertising

APRIL 18, 2024

There’s a lot of anticipation around Cannes Lions’ new “humour” category, and probably a touch of cockiness around UK expectations. The US body also has a humour category, but the sparse British … The post adam&eveDDB is the only UK finalist in One Show’s ‘humour’ category first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

More About Advertising

APRIL 8, 2024

Every years ads have their changing fashions – this year it seems to be back to wacky humour (maybe Cannes Lions’ fault for introducing a humour category) and, inevitably, a new brand platform.

Fashion 59

Fashion Advertising Agency 59

More About Advertising

NOVEMBER 24, 2023

Much chatter in adland about Cannes Lions’ new humour category (replacing mobile, surely there’s a laugh in that.) Does this mean that agencies will be falling over themselves to do funny and, given it’s Cannes, producing all sorts of ads that no client ever actually paid for.

Agency 59

Agency Advertising 59

MNTN

SEPTEMBER 15, 2023

By category, after the political ad frenzy of the 2022 midterms cooled down, there was (unsurprisingly) a dip in spending for law and politics on CTV. According to new research from Beachfront Marketplace, in the first quarter of 2023 we’ve seen a 4% uptick in advertisers jumping into the CTV pool compared to the same time last year.

Advertising 98

Advertising Impressions Food Communications 98

Digiday

JUNE 20, 2023

It’s a continuation of a series of deals Omnicom and its units are unveiling this week at Cannes Lions to attempt to cement its position as a leading holding company active in commerce media. Several video publishers have already been using this, including Paramount, Warner Bros.

Media 67

Media Audience Marketing 67

More About Advertising

JUNE 16, 2021

Cannes Lions are on next week and this one – Beats by Dr Dre’s ‘You Love Me’ from agency Translation – is a certainty for a lion or three, the only question being which category or categories. As more and more get added to Cannes it becomes somewhat elastic.

Agency 64

Agency Advertising 64

More About Advertising

JUNE 24, 2022

Winning ads are a rarity at Cannes these days, Grand Prix and other Lions are almost exclusively the preserve of cause-related stunts. They might as well be in an enlarged Outdoor category. The post MAA Ad of the Week: Cannes Lions Film Craft GP winner Penny by Serviceplan first appeared on More About Advertising.

Media 59

Media Advertising Agency 59

More About Advertising

JUNE 10, 2021

Rosie Bardales, global executive creative director at BETC, and member of the jury of the 2021 Cannes Lions in the Film category on what we can expect this year from this year’s (virtual sadly) International Festival of Creativity from June 21-25. Are you excited about the 2021 edition of the Cannes Lions ?

Advertising 64

Advertising Agency 64

More About Advertising

SEPTEMBER 19, 2021

Cannes Lions has released its annual global creativity rankings, and the UK has held up well, earning a top three ranking in four key categories. The post UK creativity shines in Cannes Lions global rankings first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

More About Advertising

JUNE 19, 2023

Uncommon Creative Studio’s first campaign for British Airways has won the outdoor Grand Prix at Cannes Lions. The campaign, which uses 512 executions to showcase our true motivations for travel, won over the judges in a hard-fought category that saw a 7% rise in entries this year. “A

Advertising 40

Advertising Agency 40

Digiday

JUNE 19, 2022

After two years of waiting with bated breath (through N95 masks, of course), the Cannes Lions Festival of Creativity returns to the Riviera. The festival is looking to return to celebrate while also recognizing the state of the world, per Cannes CEO Simon Cook. 2022 will likely have two vibes happening,” Leslie Sims, U.S.

Media 68

Media ROI Ad Tech Advertising 68

Basis

JUNE 16, 2022

Why Cannes 2022 Is a Shining Moment for B2B’s Creative Journey [:03] . This year, B2B is getting some ‘richly deserved’ recognition with the addition of a B2B category at the Cannes Lions International Festival of Creativity. —.

Marketing 68

Marketing Agency Advertising Media 68

Martech Series

JUNE 29, 2022

The awards honor outstanding products, services and deployments across numerous categories. Marketing Technology News: Defy Dimensions With Shutterstock’s 3D Gallery Experience Powered by Turbosquid at Cannes Lions. The annual VSA competition highlights both channel and service provider innovation in communications.

Communications 89

Communications MarTech Marketing Media 89

More About Advertising

JUNE 29, 2017

How reassuring to see the Cannes juries last week recognize and reward the antithesis to the vacuity of perfume advertising. Kenzo’s playful ‘Mutant Brain’ campaign picked up ten Lions across a number of categories, having successfully stuck two fingers up to its peers.

Advertising 81

Advertising Agency 81

Gods of Advertising

JUNE 29, 2017

A story of Lions and Excess… The Cannes International Festival of Advertising is finis. Not from the overpriced rose’ in Cannes but from its overwrought festival. Not from the overpriced rose’ in Cannes but from its overwrought festival. And there are thousands of categories with more every year.

Banner 65

Banner Agency Media Advertising 65

Gods of Advertising

JULY 7, 2015

Ad Lion, Jeff Goodby rattles his cage… His point is a valid one, which can be gotten to through many doors. All of it, said Cannes, has the possibility of winning a Lion –be it bronze, silver, gold, glass or titanium. Your Titanium Grand Prix winner at Cannes: an emoji. I’ve entered a bunch of work at Cannes.

Public Relations 82

Public Relations Healthcare Banner Agency 82

More About Advertising

JUNE 21, 2018

The Accenture team at Cannes will be partying hard on their yacht tonight, having taken a Grand Prix on board for the first time. Appropriately, Accenture’s Dublin agency, Rothco, won in the Creative Data Lions category for The Times’ “JFK Unsilenced” work, which recreates the speech that JFK would have made on November 22, 1963.

Agency 63

Agency Advertising 63

Martech Series

JUNE 28, 2022

Sees Accelerating Sales in New Categories. The Map D software platform is experiencing an accelerating rate of growth, up 70% when compared to the first 6 months of 2021, and continues to expand rapidly with sales in new categories, combining integrations with Nextech’s Web3.0 Sees 70%+ Revenue Growth Rate in 2022. technologies.

Real Estate 86

Real Estate Brand Awareness MarTech Conversion 86

More About Advertising

MAY 17, 2016

In his infinite wisdom, Stephen has asked me to forecast this year’s Cannes winners. Not all of them, I hasten to add, as there are now more categories than there are fleas on my dog. So I shall concentrate on the Kryptonite, Dilithium and Tripe & Onion Lions. However, as the entry fees are equal.

Agency 61

Agency Advertising 61

Digiday

JUNE 15, 2022

The Cannes Lions weeklong festival has always been a tough test of endurance — now it’s close to Herculean. We asked Cannes veterans — those who have been on the front lines and seen it all — to help make your return to the Croisette as stress-free as possible. Never fear — Digiday has you covered.

Communications 68

Communications Conversion Agency Marketing 68

More About Advertising

JUNE 20, 2018

Cannes Lions has begun cranking out the awards winners with AMV BBDO’s Trash Isles with LADBible and The Plastic Oceans Foundation winning the Grand Prix for Design (and it may win in other categories too); Corruption Detector from Grey Brazil Sao Paulo winning the Grand Pix in Mobile, Follow the Arches for McDonald’s from Cossette.

Media 40

Media Agency Advertising 40

More About Advertising

MAY 15, 2017

Ah yes, once more the Cannes “International Festival of Creativity” is almost upon us. Now with more categories than attendees, everyone gets to take home a Zirconium Lion to justify their outrageous expenses which were probably blown on Peruvian Marching Powder, Cuban Cohibas and France’s finest Hookers.

Agency 40

Agency Advertising 40

AdPulp

JUNE 18, 2017

The campaign just won a Gold Lion in the Health & Wellness category at Cannes. Milk continues to be the perfect canvas for creative expressions of advertising. Witness these three little films from Colenso BBDO and New Zealand milk brand Anchor. The post No Wonder I Break Hearts When Spilt appeared first on AdPulp.

Advertising 40

Advertising Food Agency 40

Digiday

FEBRUARY 8, 2023

In the case of Rembrand, the plan is to start with talk shows before expanding to other categories such as sports, wellness and gaming. Rembrand is just one of a growing number of marketing tech startups hoping to profit from the emerging category of generative content. And it’s not repeatable for another video.” billion in 2022.

Marketing 70

Marketing Data Management Platform Shipping Education 70

Martech Series

JUNE 21, 2022

To launch Archer’s brand, we were faced with the ultimate challenge: creating a category from scratch and reconfiguring consumer’s expectations. Marketing Technology News: Defy Dimensions With Shutterstock’s 3D Gallery Experience Powered by Turbosquid at Cannes Lions. Do your research, but be your own inspiration.

Marketing 88

Marketing Education Audience MarTech 88

More About Advertising

MAY 16, 2016

Once upon a time winning the top film category award was enough, now it ain’t. Winner of the Agency of the Year award last year at the Cannes Lions was R/GA. There are so many different awards at so many awards fests these days that Agency of the Year gongs are taking on more importance.

Agency 40

Agency Advertising 40

Gods of Advertising

FEBRUARY 6, 2014

Now that the Superbowl is over (one can argue it was over after 12 seconds), Adland has already begun planning for the Mongolian Cluster F**k that is Cannes. Obvious, elitist and conspicuous… Like a surgically enhanced, rich socialite traipsing along the Croisette, Cannes has always been top heavy. Are you ready for some ads!

Agency 73

Agency Advertising Marketing 73

Digiday

MAY 3, 2023

Thus, advertisers have rapidly expanding choices that extend far beyond Amazon search, especially in the fast-moving consumer goods (FMCG) category. For example, at Cannes Lions last summer, OMG announced an agreement with Amazon to share aggregated insights, new tools and talent training.

Retail 68

Retail Agency Media Education 68

Gods of Advertising

JUNE 28, 2016

“You’re in the great game now…” Adweek published a story asking the big winners at Cannes 2016 what their “secrets to success” were. You could read the article here or just stay with me and I’ll tell you how to win at Cannes. Don’t be mystified by all the never-ending categories either.

Agency 49

Agency Media Advertising 49

Digiday

JUNE 21, 2022

We’ve previously not been so vertically focused in terms of content category. Disney+ and HBO Max saw their shares stay the same from April, as did the streamers grouped into the “other streaming” category. TikTok is using Cannes, in part, to educate advertisers and agencies on the platform. percentage points from April to May.

Media 71

Media Pop-Up Entertainment Audience 71

Clearcode

MARCH 2, 2023

In late 2022, Cannes Lions revealed gaming would have its own category at Cannes Lions Festival Of Creativity 2023, recognizing that gaming is a rapidly growing part of the advertising ecosystem and one that’s full of potential for creativity and innovation.

Advertising 52

Advertising Viewability Banner Brand Lift 52

AdvertiseMint

SEPTEMBER 9, 2023

Judges review entries across different categories to choose which campaigns or content deserve trophies. Advertising Award Categories and Criteria With so many awards out there, how do judges decide what’s best? Each program has categories for which they give awards. What are Marketing and Advertising Awards?

Advertising 52

Advertising Marketing Agency ROI 52

Digiday

JULY 3, 2022

I caught up with Kenny Tomlin, Court Avenue’s co-founder and partner, during the Cannes Lions Festival of Creativity, and we talked about how the company plans to expand in a potentially recessionary environment. equivalent, Court Avenue, has put its own spin on creating a network while inverting that holding-company model.

Media 71

Media Brand Lift Agency Banner 71