Digiday

JUNE 15, 2022

Pressure on newsletter publishers Journalists dissatisfied with their organizations’ racial and ethnic diversity Facebook’s potential publisher payment pivot, Warner Bros. For example, some advertiser categories are beginning to drop off, such as brand advertisers. Pressure on newsletter publishers.

Media 68

Media Brand Lift Click Through Rate Brand Awareness 68

Digiday

MARCH 26, 2023

When cultivating bonsai trees and growing massive tomatoes, one of the most important elements of success is knowing when to prune and trim. Adam Kleinberg, founder and CEO of Traction, applied this knowledge to both his passion for bonsai and home gardening to his agency as well. When and how did you realize Traction needed to change?

Media 70

Media Marketing Agency Entertainment 70

Digiday

JUNE 19, 2022

After two years of waiting with bated breath (through N95 masks, of course), the Cannes Lions Festival of Creativity returns to the Riviera. Marketers and advertisers can expect to find much of the usual wheeling and dealing when they descend upon the south of France for this year’s festival. Find the festival program here.)

Media 68

Media ROI Ad Tech Advertising 68

VideoWeek

MARCH 3, 2023

Plus, ITV added architectural tech firm Resi to its Media for Equity portfolio, marking its first investment of 2023. The deal will see the broadcaster invest up to £3 million of ITV and ITVX ad inventory in return for a minority equity stake in Resi. FAST is forecast to account for around €471 million of the €2.82

Advertising 52

Advertising Marketing Retail Ad Tech 52

Martech

DECEMBER 22, 2021

Now, they’re also voting for the future they would like to see the world move towards — a future in which climate change is being addressed, centuries of socioeconomic and racial injustices are being corrected and equality and inclusivity are available to all. However, inclusive marketing isn’t just a tactic to pander to audiences.

Marketing 112

Marketing Audience SEO Agency 112

Digiday

MARCH 14, 2023

For example, Victoria Bishara de Leon, director of content marketing at LiveIntent, is a finalist for Digiday Future Leader in the Technology Provider category. For example, Victoria Bishara de Leon, director of content marketing at LiveIntent, is a finalist for Digiday Future Leader in the Technology Provider category.

Retail 66

Retail Education Public Relations Food 66

Digiday

MARCH 2, 2023

Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network As the digital media industry has dedicated itself to more diverse, equitable and inclusive (DEI) practices, newsrooms have diversified their staffs and advertisers have followed suit , aiming to support diverse media with their ad dollars.

Finance 69

Finance Audience Media Education 69

VideoWeek

MAY 27, 2022

In this week’s Week in Review: BBC plans to go digital-first, Firework raises $150 million, and IAB AdEx data shows video’s continued growth. Top Stories. BBC Unveils Plans to Go Digital First. Shoppable Video Startup Firework Raises $150 million. Video Drives European Ad Spend Growth.

Ad Tech 59

Ad Tech Agency Media Audience 59

VideoWeek

MARCH 17, 2023

In this week’s Week in Review: Streaming rises but ad revenues fall for RTL, Group Black makes an offer for Vice, and Azerion’s co-CEO steps down amid a shareholder investigation. percent full-year growth in revenues, and 1.6 percent organic revenue growth, despite a 4.4 percent drop in TV advertising revenues. RTL says it now has 5.5

Non-Profit 52

Non-Profit Media Ad Tech Demand Side Platform 52

Martech

MARCH 16, 2023

Most businesses are coming to understand the importance of a diverse workforce. Diversity has plenty of benefits, but they need to be made real. In marketing, diversity is not just a good thing in itself — it can help create better campaigns, drive revenue and impact growth. AI is only likely to make this worse.

Marketing 100

Marketing MarTech 100