Digital Remedy

OCTOBER 2, 2023

While political advertising is projected to be a major category in 2024, BIA projects initial spending to kick off in late 2023. Choosing premium OTT publishers places your brand in elite company, aligning your message with high-quality content that your audience already trusts and enjoys, like live sporting events.

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Agency Retargeting Real Estate Pop-Up 105

VideoWeek

FEBRUARY 9, 2023

And with the launch NBCU says it will hope to bring in more spend from small and medium-sized businesses (SMBs) – an advertiser category for which TV has usually been inaccessible. Peacock Ad Manager was first announced last year, and was confirmed at One23 to be coming to market in the coming months.

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ROI Agency Advertising Media 52

Digital Turbine

JUNE 5, 2023

Streaming Music ChatGPT: Spotify offers personalized recommendations, free and premium subscription options, and access to music across various devices. BRAG: Audiomack had install growth in Q1 that rivaled category giants despite low Brand Power thanks to “turning up the volume” on its search ads.

Fashion 52

Fashion Communications Media 52

Martech

NOVEMBER 17, 2023

The increased heat is causing stronger and more frequent extreme weather events like hurricanes, blizzards and droughts. The NIQ survey found that globally 26% of consumers fall into a category it calls “skeptics.” At 20% they are the second-largest segment and are most likely to pay a premium sustainable products.

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Shipping Communications Education Impressions 110

Martech

JUNE 1, 2022

The measurement data model is now based on events and parameters. A page view, for example, is an event. Here is a long list of automatically collected events and parameters, with no effort required from you. The new platform also generates custom reports, and you can track up to 300 events. The four event types.

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Marketing Cookies Geo targeting First-Party Cookies 123

AdvertiseMint

SEPTEMBER 1, 2023

It primarily offers a wide range of affordable and essential products across various categories. Range of products Amazon Basics offers a diverse range of everyday products across various categories. Diverse product range: Amazon Basics offers products in various categories.

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Shipping Electronics Manufacturing Food 52

MNTN

FEBRUARY 9, 2024

The top spot, perhaps unsurprisingly, went to “animals,” a category favored by nearly half of respondents. Brands of all sizes are taking advantage of the power of CTV — which has turned the TV screen into a performance marketing machine that goes beyond tentpole events and awareness plays.

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Pop-Up Advertising Food Marketing 105

InMobi

NOVEMBER 6, 2017

Singles Day or 11/11 as it is known in China, has fast outstripped Cyber Monday and Black Friday to emerge as the world’s biggest online shopping event, raking in over $17 billion in 2016 - a 25% increase from 2015. Ahead of the event, 42% of downloaded apps are gaming apps while travel and entertainment account for 23% and 19% respectively.

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Retargeting Fashion Electronics Retail 52

MNTN

MARCH 22, 2024

Types of Location-Based Marketing Location-based marketing can be lumped into two broad categories: Geofencing Geofencing creates a virtual boundary around a specific location — like a one-mile radius geofence around a coffee shop, for instance. Residents in the targeted area see high-quality TV ads for the dealership’s latest sales event.

Advertising 52

Advertising Marketing Conversion Rate Audience 52

Digiday

MAY 2, 2023

How the premium ad-supported streaming war is shaping up and the short-form vertical video battle is playing out. It’s really about premium video and premium inventory,” said OMD’s Stacey Larson. Short-form vertical video is definitely in the must-buy category now,” said Mekanism’s Brendan Gahan.

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Ad Tech Demand Side Platform Audience Agency 52

Digiday

NOVEMBER 1, 2022

The company enables brands to connect directly with exclusive audiences through its partnerships with more than 3,100 premium content providers in sports, news and entertainment — including The Washington Post, The Guardian, BBC, Condé Nast and ESPN — across every screen, reaching nearly 2 billion monthly unique audiences.

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Media Entertainment Agency Audience 69

Digiday

JUNE 20, 2022

They’re more worried about being inadvertently associated with an extreme event than they are the halo effect that comes with supporting the accurate reporting of world changing issues. The reporting of the snafu arguably stirred up the brand safety concerns among marketers as the event itself.

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Banner Ad Tech Display Advertising Marketing 66

Martech

APRIL 15, 2022

They will know which market segments will be most impacted by the “event” and what tactics will need to be adjusted. Because they needed support in implementing the products, they purchased them from a reseller or systems integrator (SI) at a premium. You have many tactics: email , events , SEO , website clicks, etc.

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SEO Conversion Rate Marketing Conversion 115

VideoWeek

FEBRUARY 16, 2024

“The model may also confuse spatial details of a prompt, for example, mixing up left and right, and may struggle with precise descriptions of events that take place over time, like following a specific camera trajectory.” Billed as an “inventory creation service”, the product offers buyers direct access to premium video inventory.

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Marketing Media Entertainment Agency 52

Digiday

OCTOBER 4, 2022

Frequence got a nominating nod in the category of Best Monetization Platform for Publishers. For Best Sustainable Ad Tech Platform, a new category recognizing sustainable practices, Sharethrough is a finalist for its launch of Green PMPs with Scope3. Piano secured nominations in several categories, including Best Subscription Platform.

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Viewability Healthcare A/B Testing Food 68

Digiday

OCTOBER 19, 2022

The company raised $25 million in financing to date and plans to earn 75% of its revenue from advertising and 25% from events in its first year, according to a Semafor spokesperson. Learn more about publishers’ commerce results from the shopping event here. Semafor launched on Tuesday with a U.S.

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Media Retail Finance Shipping 70

Lemonads

DECEMBER 6, 2020

Optimize Post-Install Actions It’s time to move beyond the install to find a new currency through analyzing and optimizing the app marketing by considering the Post-Install Event! What is A post-install event? It’s simply any event or action taken by the user after she/he has downloaded the app.

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illumin

DECEMBER 14, 2023

Some of these elements usually include sponsored in-game events, challenges or levels, customization options, or additional game modes that showcase the advertiser’s brand or content. This event also offered in-game rewards like exclusive Travis Scott customization options, loading screens, and more.

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Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

Some of these elements usually include sponsored in-game events, challenges or levels, customization options, or additional game modes that showcase the advertiser’s brand or content. This event also offered in-game rewards like exclusive Travis Scott customization options, loading screens, and more.

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Advertising Marketing Banner Pop-Up 52

Digiday

MARCH 1, 2023

this year will come from growing the audience around video and feature-length productions, hosted under its video vertical Independent TV, as well as creating more content packages around tentpole events. A lot of The Independent’s continued growth in the U.S.

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Media Pharmaceuticals Audience Agency 67

Lemonads

JANUARY 21, 2021

The funnel types fall into 3 main categories : Lead Capture Funnels, Sales Page Funnels, and Event Funnels, and there are some other special funnels like Membership funnels that you can easily create as well. Take a look here below! Funnel Flix truly makes ClickFunnels a legitimate marketing training platform!

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Affiliates A/B Testing Conversion Conversion Rate 52

InMobi

SEPTEMBER 16, 2020

SSPs should have a robust vetting process for sellers before onboarding them, and the SSP should continue to enforce transparency across supply chain events. This participation can be enormously useful, as TAG-certified channels have been proven to have 88% less fraud than non-certified partners.

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Advertising Viewability Impressions Agency 52

VideoWeek

MAY 5, 2023

Twitter already broadcasts some live content, for a mix of media companies which want to stream live events, and advertisers which want to run live shopping events. user-generated video) can be considered premium. Total Media has been tasked specifically with helping reach younger audiences to drive category and brand growth.

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Advertising Ad Tech Video Ads Machine Learning 52

VideoWeek

NOVEMBER 11, 2022

Netflix has announced it will stream its first ever live event, a standup comedy special from comedian Chris Rock, which will air in early 2023. a month, and Disney+ Premium (without ads) $10.99 The match will be shown live on Channel 4, Sky Showcase, Sky Sports Main Event and Sky Sports Cricket. “We Top Stories.

Media 52

Media Retargeting Non-Profit Entertainment 52

Martech

JUNE 29, 2022

Domain spoofing imitates a premium website (e.g., Bots can simulate real user downloads and app installs, click on links and fake in-app events. Tools like LeadDyno and OmniStar Affiliate fit within this category. Fake websites (with fake traffic) are created to inflate impressions for programmatic ad buys.

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Affiliates Marketing CPA ROI 101

VideoWeek

MARCH 3, 2023

billion premium AVOD market, as FAST channel revenue in the UK quadruples over the next four years. The commercial broadcaster additionally announced a partnership with French media outfit StudioCanal to carry the StudioCanal Presents catalogue on ITVX Premium, the streaming service’s subscription tier.

Advertising 52

Advertising Marketing Retail Ad Tech 52

Kevel

MARCH 28, 2022

Here, advertisers pay only for a conversion event, such as a purchase or app download. This boils down to three high-level categories: Guaranteed volume with fixed ad rates. If you feel you have an audience that justify premiums, charge accordingly and make this value clear to advertisers. This is your quintessential “rate card.”

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CPC CPM CPA Impressions 52

Martech

APRIL 25, 2024

Multilocal will add Onetag DealCurate into its offering, enabling its clients to access Onetag’s supply of premium publisher inventory globally. It automatically classifies video content into standardized categories defined by the Interactive Advertising Bureau (IAB).

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MarTech SEO Education Marketing 58

VideoWeek

APRIL 26, 2024

Since then, the number of categories available for advertisers has doubled, now offering 18 audiences. “We “Not only do they epitomise the premium, editorially-governed publisher profile that is the core differentiator of Ozone partners, but they also bring a highly sought after audience to our advertiser offering.”

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Non-Profit Cookies Ad Tech Audience 52

Martech

DECEMBER 22, 2022

3 categories of first-party data. The first-party data in the CDP comes under three main categories. This is data that individuals share with the publisher when signing up for newsletters, events or taking a survey. Or, they could be invited to sign up for an event. Declared data. It is also known as zero-party data.

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Media Advertising MarTech Entertainment 110

VideoWeek

APRIL 19, 2024

The move is partially designed to push users onto YouTube’s ad-free Premium subscription. This will give IPA agencies access to ABC’s audited data covering print, digital, and event advertising.

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Media Pop-Up Agency Advertising 52

MNTN

FEBRUARY 6, 2024

MNTN Living Room Quality serves 15 or 30-second non-skippable ads to deliver a premium ad experience. A sweeping majority of advertisers agree that this is a huge concern of any brand, too: We’ve selected only premium TV networks that we know are aligned to your brand, and your audience and specifically hand-picked to drive performance.

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Advertising Retargeting CPA Audience 98

Lemonads

AUGUST 5, 2020

OUTBRAIN connects the word to content with their world’s most premium publishers, they’ve reached 190 billion recommendations to over 561 million people worldwide ! But, as you can see. Surely, there is a whole world behind the scenes of Outbrain ! So, are you ready to discover about it in our Outbrain review?

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Native Advertising Advertising CPC Ad Server 52

Single Grain

JULY 16, 2021

Here’s how to do it: In your profile, click on the ellipsis button at the top right of your screen: Click on “Manage account”: Select “Switch to Pro Account”: Select the “Business” account type: Choose the category that best fits your business: Step #2: Sign Up for an Ads Manager Account.

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CPM Conversion Audience CPC 133

Single Grain

NOVEMBER 13, 2023

Here’s a glimpse of the types of service categories they drive revenue from: High-Value Subscriptions: Agora offers subscriptions that provide subscribers with invaluable insights and information. It’s the kind of content that serious investors and financial enthusiasts are willing to pay a premium for.

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Marketing Pop-Up Audience Advertising 52

Digiday

OCTOBER 31, 2022

18 with a business model that’s entirely reliant on direct-sold advertising and event sponsorship revenue – a risky business in some eyes during the current economic climate. . And we’re also working with them across premium advertising. Subscribe: Apple Podcasts • Stitcher • Spotify. Semafor launched on Oct.

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Manufacturing Audience Media Communications 69

Single Grain

DECEMBER 19, 2023

How to Use This Tool To use Ahrefs, you need to buy a premium subscription, which runs from $99 – $99 per year. The premium versions (from $45 per month per month) unlocks those restrictions, making this a decent option if you’re keeping a close eye on your budget. For more keywords you need to purchase the Premium version.

SEO 98

SEO Click Through Rate Conversion CPC 98