Digital Remedy

OCTOBER 2, 2023

While political advertising is projected to be a major category in 2024, BIA projects initial spending to kick off in late 2023. The age-old maxim of “think globally, act locally” isn’t just embraced by marketers for local mom-and-pop businesses. There is room for improvement. drop in the U.S.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

Digiday

MARCH 26, 2023

Traction started in 2001 out of Kleinberg’s spare bedroom in his San Francisco apartment as an integrated agency, which was somewhat rare at the time for independents (most were either creative, media or the then-nascent digital agency). The shop grew steadily until 2016 or so, when in-housing among clients was first being felt.

Media 70

Media Marketing Agency Entertainment 70

Digiday

FEBRUARY 6, 2023

This moves it into the same category of always-on performance channels like paid search and social. Furthermore, a survey of 100 retail marketers conducted by MNTN and Worldwide Business Research (WBR) found that 86% plan to spend more on CTV in 2023. CTV ad spend in the U.S. is forecast to exceed $26 billion in 2023, up 27.2%

Retargeting 67

Retargeting Media Conversion Rate Retail 67

Martech

SEPTEMBER 1, 2022

Within these categories, there are several sub-pieces for implementation. Within these categories, there are several sub-pieces for implementation. However, that legacy process may be preventing us from being more agile (just like when we have to sift through 100 sweaters to find the one we’re looking to wear).

Marketing 99

Marketing MarTech Agency 99

Digiday

FEBRUARY 8, 2023

This week’s Media Briefing looks at which advertising categories are or are not buying campaigns from publishers this quarter. The finance category is seeing mixed results at the moment. While 4 out of 5 publishers said this category is down, one media exec reported this category is up.

Media 69

Media Finance Non-Profit Marketing 69

Digital Turbine

MAY 24, 2022

For comparison, no other app in the category had awareness over 57%. for shopping apps – the lowest of ANY category. And even this number was propped up by the Big 3 whose intent to install were higher than any other apps in the category except for Nike (more on them later). Read the full report here. What’s in the Box?

Retail 52

Retail Marketing 52

Digiday

JANUARY 22, 2023

to Disney’s media properties and more than 100 million U.S. to Disney’s media properties and more than 100 million U.S. Disney’s ad server already powers 100% of Hulu’s and Disney+’s ad platforms in the U.S., Disney’s ad server already powers 100% of Hulu’s and Disney+’s ad platforms in the U.S.,

Ad Targeting 78

Ad Targeting Ad Server Geo targeting Ad Tech 78

Martech Series

NOVEMBER 2, 2022

”-Goodtal is stepping ahead with this vision to be the utmost creative self. ”-Goodtal is stepping ahead with this vision to be the utmost creative self. Over 10000+ tech companies with 100+ industry insights have been listed and ranked on Goodtal that offer various IT development solutions.

Brand Awareness 74

Brand Awareness eCommerce SEO MarTech 74

Fuel Lines

FEBRUARY 3, 2016

Clients started to eschew local agencies in favor of out-of-town agencies with deep category expertise.” I wanted to share some excerpts of an interview conducted by Jami Oetting, content strategist for Agency Post, an online publication for agency professionals. Douglas provides a good example of how agency promotion has evolved.

Agency 253

Agency Marketing Media Advertising 253

Martech

AUGUST 17, 2021

ad creative where relevant) and use straight-forward English rather than marketing speak.” ad creative where relevant) and use straight-forward English rather than marketing speak.” But the road between deciding to begin an application and winning the award can be a long one. ” – Ginny Marvin.

Impressions 113

Impressions Conversion Marketing MarTech 113

AdvertiseMint

SEPTEMBER 28, 2023

This simple guide will show you the best items to sell on Amazon and how to find the top-selling categories. Navigate the “Best Sellers” section on the Amazon page to access information about the popular categories across various products. Below are ways to find the best product-market niche to sell on Amazon: 1.

Electronics 52

Electronics Fashion Shipping Manufacturing 52

Digital Remedy

JUNE 27, 2023

Creative matters! Cut through the noise and leverage high-engagement creatives to be seen by the right audience at the right time. Marry strategy and activation, creative solutions to measurement, and derive insights to put the best foot forward for your brand or clients’ goals. Could this be 6, 12, or 24 months out?

Brand Awareness 52

Brand Awareness Machine Learning Retargeting Audience 52

Unruly

JANUARY 30, 2023

We are seeing tremendous success in helping brands get incremental reach across categories, in particular within our Entertainment and Lifestyle categories, where, for example, 90% of those viewers report that they seldom watch linear.

Affiliates 52

Affiliates Audience Entertainment Media 52

InMobi

JUNE 9, 2020

Which app categories are delivering the most engagement with programmatic videos? App Categories Driving Maximum Engagement The Entertainment category drives the most engagement followed by Finance, Technology, Food & Drink apps. The demand for engaging video content is on the rise. Vertical video ads recorded CTR 13.5X

Click Through Rate 52

Click Through Rate Banner Finance Video Ads 52

Martech

OCTOBER 19, 2022

Was it the creative? There is also contextual targeting, which uses website content — including text, keywords, images and categories — to trigger an ad purchase. Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. Where it ran?

Advertising 121

Advertising Marketing Ad Exchange Retail 121

Martech Series

DECEMBER 13, 2022

The leading consumer insights platform closes largest funding round in company history to empower enterprise creators with agile market research. Zappi, the leading consumer insights platform designed for creators, announced it has raised $170 million in growth capital from Sumeru Equity Partners (“Sumeru”) and co-investors.

Marketing 88

Marketing MarTech ROI Advertising 88

Digiday

OCTOBER 31, 2022

Shea said that 100% of the ad spend went toward social with over 50% on Facebook and Instagram, but declined to share exact figures. Shea said that 100% of the ad spend went toward social with over 50% on Facebook and Instagram, but declined to share exact figures. Prizes range from branded merchandise to a $400 gift card.

Brand Awareness 71

Brand Awareness Agency Media Marketing 71

Basis

MARCH 14, 2023

Once you’ve identified your KPIs and planned for optimizations, consider the following when planning an effective CTV campaign: All eyes are on you : Since CTV ads are 100% viewable, full-screen, and almost always non-skippable, it’s important to design ads that captivate your audience and elevate your unique brand voice.

Advertising 78

Advertising A/B Testing Audience Viewability 78

Clearcode

DECEMBER 17, 2023

With the actual creative of the sponsorship, is that something that the brands generally come to you with already, or is that something that you work with them on to provide best practices? Organizations and entities are increasingly recognizing the potential of advertising within gaming and game streaming platforms.

Advertising 98

Advertising Audience Entertainment A/B Testing 98

Digiday

JANUARY 3, 2023

which together could haul in something like $100 billion by 2026, according to McKinsey’s report. This article is part of a limited editorial series, called The 2023 Notebook, and is designed to be a guide to marketing and media buying in the new year. Explore the series here. Commerce media nuance. The shadow of Amazon.

Media 71

Media Agency Retail Ad network 71

Digiday

NOVEMBER 1, 2022

In a new category in this year’s awards, Best Experiential Campaign, Paramount+ and ‘Halo The Series’ earned a nomination for their drone activation at SXSW. Edelman earned nominations in several categories, including Best Use of Social for its Vaseline ‘See My Skin’ campaign.

Media 69

Media Entertainment Agency Audience 69

Digiday

DECEMBER 8, 2022

Digiday has learned the research firm plans to release next week a report titled “ Assessing Ad Impact in Social Media ,” that indicates paid social media generates significant results in brand lift and business outcomes, particularly in the consumer packaged goods category of advertiser.

Brand Lift 79

Brand Lift Brand Awareness Media Agency 79

RevX

APRIL 5, 2022

Depending on DSP's choice, you can leverage the benefits of advanced analytics that give you transparent and accurate insights into more in-depth metrics at the bid, aggregator, and creative performance levels. As you seek out the best DSP for your business, consider the needs of your app first. What are you trying to accomplish?

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Clearcode

JANUARY 22, 2023

Dynamic creative optimization (DCO) technology can increase conversions by using your customer data to create a hyper-relevant creative in real-time. For a dynamic creative to succeed, it must be delivered to the right people in the proper context and time, directly addressing the recipient’s specific needs and interests.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Karola Karlson

JANUARY 2, 2023

Instagram ad targeting is the key to achieving success with your ad campaigns. In 2023, as Instagram Reels and Stories have finally taken the #1 spot in advertisers’ priority lists, you should put more effort into improving your IG campaigns. By reading this guide, you will learn: How does the Instagram ad targeting work?

Ad Targeting 97

Ad Targeting Retargeting Audience ROI 97

Digiday

MAY 3, 2023

What’s more, three-quarters of the approximately 100 digital media companies — the company declined to name them publicly — surveyed for this report fully exceeded their pre-pandemic 2019 advertising revenue totals that year as well. So the denominator is pretty big,” said O’Leary, who was the author of the report.

Media 67

Media Non-Profit Advertising Display Advertising 67

Digiday

MARCH 22, 2023

Members of the online gaming community have long been aware of the latent toxicity lurking beneath its surface — but recent events have brought the dark side of esports fandom to the fore. The phenomenon of toxic fandom is not limited to esports. The moment I won I felt more dread than anything because I knew the hate I’d get. Not my fault.

Entertainment 69

Entertainment Audience Communications Agency 69

Digiday

JANUARY 16, 2023

As for categories, “movies and streamers are the category that is up the most,” said Jon Lefferts, evp of integrated investments at UM. At this time last year, marketers expected the Super Bowl to be even more important than usual for 2022 as live events like the Golden Globes and the Grammys had been off the air or postponed.

Marketing 68

Marketing Shipping Agency Media 68

Digiday

DECEMBER 5, 2022

Most economic prognosticators will tell you 2023 is either going to be a tough start with a happy finish, or just a slog all the way through, as parts of the world battle deeper recessionary trends and others still find ways to grow. GroupM revised its 2022 global advertising growth to 6.5% (excluding U.S. political ads), down from 8.4% billion.

Media 68

Media Agency Advertising Retail 68

Spoton Digital Media

MARCH 22, 2023

Let’s look at some of the ways we’re seeing marketers start to use AI to jump ahead, inspire creativity, and aggregate the massive amount of information available to us. Let’s look at some of the ways we’re seeing marketers start to use AI to jump ahead, inspire creativity, and aggregate the massive amount of information available to us.

Marketing 52

Marketing SEO Media 52

Martech

JULY 12, 2021

“Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran. Didn’t you usually shop in-store so you could inspect the goods before buying? But that changed in 2020, right?

Retail 122

Retail SEO Education Media 122

VideoWeek

FEBRUARY 16, 2024

But the impressive content demonstrated by the demo shows that a future in which quality video can be quickly created and cheaply – by both media companies and creative agencies – may not be too far away. Sora works similarly to the various text-to-image products which are currently available. percent in the second half.

Marketing 52

Marketing Media Entertainment Agency 52

Basis

MARCH 29, 2023

The sometimes-synonymous use of these terms stems from the fact that automation is a broad category encompassing an entire class of technologies that includes AI itself. Most of the current buzz centers around the potential business impact of new tools within the field of generative AI. Here, we unpack all that, and more.

Advertising 75

Advertising Machine Learning Agency Media 75

Lemonads

NOVEMBER 3, 2020

With their in-house engineered technology of targeting, unique self-service organization, and real-time statistics , this network could help you to monetize mainstream traffic and boost your revenue up to 100%. You’ve heard that right! So, if you are an advertiser or a publisher searching for these criteria, you’ve landed in the right spot!

Native Advertising 52

Native Advertising Advertising Banner Affiliates 52

Digiday

MAY 29, 2022

Noting that that amount almost matches the $100 billion spent on beer, NFD is trying to paint a picture of the cannabis consumer as normalized and just as appealing to mainstream marketers. And maybe they shouldn’t be seen just as “cannabis consumers.”. Cannabis consumers actually mirror just about every other CPG consumer group out there.

Media 74

Media Pharmaceuticals Advertising Marketing 74

Automatad Inc.

NOVEMBER 16, 2023

Utilizing programmatic direct in GAM reduces overhead in managing ad creatives and the overall process. Programmatic direct deals are classified into two categories: guaranteed and preferred. Share Tweet Share Programmatic advertising evolved to automate media buying. Suppose you want to sell your premium inventory to a premium buyer.

CPM 52

CPM Viewability Ad Server Ad Space 52

Advendio

MARCH 29, 2023

With increasing market rivalry, retailers are looking for creative ways to increase their revenue streams and raise customer satisfaction. With increasing market rivalry, retailers are looking for creative ways to increase their revenue streams and raise customer satisfaction. billion US dollars in 2022.

Retail 68

Retail Machine Learning Media Real Estate 68