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To help brands experience the potential of technologies like augmented reality and mixed reality first-hand, immersive experience studio Pixel Artworks has launched The Lighthouse in London.
The Lighthouse is open to brands interested in learning about AR, MR and holographic technologies. The mixed reality space features three areas—The Portal, Originals Theatre and Reflections—where brands and guests can try a variety of immersive experiences and learn about the possibilities available with these emerging technologies.
“We believe that The Lighthouse will be a game-changer in our industry, fusing the latest technology and creativity,” said Tom Burch, managing director at Pixel Artworks.
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