Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). Moreover, we tend to buy from the brands we know. But is ABM the right approach for your business?

Marketing 113

Marketing Conversion Rate Audience MarTech 113

AdvertiseMint

NOVEMBER 5, 2023

What do you know about Amazon brand gating? This seemingly complex concept is all about protecting the authenticity and integrity of brands on the platform. If you are an Amazon seller, understanding brand gating will help you navigate this online marketplace effectively. What is Amazon Brand Gating?

Manufacturing 52

Manufacturing Agency Marketing Advertising 52

Digital Turbine

SEPTEMBER 29, 2022

The Brand Relative App Growth Index puts a lens on the relationship between brand and app growth for leading apps in major categories. Our “BRAG-ing About” blog will take a deeper look into Big Issues facing each category. When it comes to streaming video brands, the “what’s next” question is critical.

Marketing 98

Marketing 98

Ad Monsters

FEBRUARY 15, 2024

As the ALIVE Podcast Network approaches its second anniversary, Livas reflects on the challenges and triumphs of building a proprietary tech stack and becoming the first Black woman-owned podcast network with a dedicated app. “In building our proprietary tech stack, we faced numerous challenges that tested our perseverance and dedication.

Audience 105

Audience Entertainment Media Conversion 105

Ad Monsters

FEBRUARY 20, 2024

Last week, the IAB Tech Lab released a comprehensive report detailing the challenges of Google’s Privacy Sandbox. The analysis revealed several key issues highlighting the challenges media companies, advertisers, and the broader industry face in adapting to Privacy Sandbox-mandated changes.

Cookies 111

Cookies Ad Exchange Audience Mobile Ads 111

Martech

MARCH 18, 2024

Intent data has become a big category with various sources, all of which promise visibility and focus that can change everything. The biggest challenge with intent data begins with the journey leading up to the buyer being in-market. And among such tools, what could be more powerful than one that tells you who is ready to buy?

Brand Awareness 117

Brand Awareness MarTech Marketing Audience 117

Martech

JANUARY 18, 2024

And speaking of bias: 83% of respondents prioritize monitoring for AI bias in projects, despite facing challenges such as identifying the biased data, inadequate monitoring tools, and a lack of understanding of the implications of bias. This helps brands create personalized and recognizable video content that appeals to their audience.

MarTech 110

MarTech Affiliates Retail Brand Awareness 110

Digital Remedy

NOVEMBER 30, 2023

Between pressing supply chain challenges, shifting shopper preferences, and steadfast competition—more brands than ever are looking to stay top of mind when the average consumer reaches for their wallet, both in stores and online. 2023 Deloitte research found that 62% of CPG executives anticipated challenging supply chain issues.

Food 105

Food Retail Shipping Audience 105

Fuel Lines

MARCH 22, 2018

The agency is located in the heart of automotive country and they have a lot of work in this category. There are hundreds of prospects in this category within an hours drive of the agency. Ernie is willing to focus on such a narrow category because his niche blog lives offsite. Don’t focus on selling your services. Facebook. ?Email

Agency 254

Agency Communications Education Audience 254

Martech

JANUARY 26, 2024

If you haven’t identified your target market correctly, you can face several challenges, including: Lack of qualified leads and a dead pipeline. They encountered several challenges: Ineffective pitching due to the novelty of JourneyDXP’s product. Without case studies and reviews, it’ll be challenging to get started.

Manufacturing 123

Manufacturing Marketing Communications ROI 123

Martech Series

OCTOBER 6, 2022

the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced that it has won a Q3 2022 Comparably Award in the Top-Rated 100 Small/Mid-Sized Companies category for excellence in the Work-Life Balance category. IZEA Worldwide, Inc.,

MarTech 82

MarTech Marketing 82

Martech

NOVEMBER 15, 2023

Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories.

eCommerce 117

eCommerce Marketing Shipping Retail 117

Martech Series

DECEMBER 2, 2022

Coveo customer Kurt Geiger also won silver for best ecommerce website in the Fashion/Apparel or Footwear category. Additionally, Coveo customer Kurt Geiger, a leading London-based footwear and accessories retailer powered by creativity and kindness, won silver in the Fashion/Apparel or Footwear category for best ecommerce website.

eCommerce 67

eCommerce Fashion Retail MarTech 67

Martech Series

SEPTEMBER 23, 2022

The Loyalty360 Best In Class recognizes top Loyalty360 members across 10 categories for excellence in customer loyalty. CPG companies are often data challenged because of their indirect, anonymous relationships with their consumers.

MarTech 80

MarTech Marketing 80

Martech

JANUARY 30, 2024

With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction. Clear messaging Effective communication is the cornerstone of building a strong brand.

Machine Learning 142

Machine Learning Communications MarTech Audience 142

Martech

SEPTEMBER 26, 2022

Tapping into that growth can be challenging. The 5 categories of fintech. The five primary fintech categories are: Digital payments. This category includes mobile POS payments, digital remittances and digital commerce (usually called e-commerce). VC investment resulted in $105 billion raised in 2020 alone.

Marketing 115

Marketing Affiliates Finance Education 115

Digiday

NOVEMBER 7, 2022

and so when we have these big opportunities that have pretty sizable price tags on them, and you’re approaching brands, they have to really look at this and say, “Okay, how am I going to fit this within my U.S. Challenges of selling by category vs. brand.

Fashion 66

Fashion Conversion Advertising Audience 66

YieldBird

MAY 29, 2023

However, there are important considerations that many brands underestimate when it comes to implementing and maintaining an in-house programmatic stack. Before developing an in-house programmatic solution, assessing your organization’s capacity across three critical categories: people, process, and technology, is crucial.

Demand Side Platform 97

Demand Side Platform Ad Tech Ad Inventory Advertising 97

Martech

JULY 19, 2021

Cannabis consumer software and services company Fyllo has partnered with Comscore to deliver purchase data and digital demographic data so brands can reach the growing cohort of cannabis consumers. Understanding these users through better data empowers marketers across all categories, not just the cannabis market.

Electronics 117

Electronics Food Cookies Retail 117

AdvertiseMint

NOVEMBER 15, 2023

Definition of TikTok Pulse TikTok Pulse is a cutting-edge feature designed to bridge the gap between brands and the wave of engagement that sweeps through TikTok daily. With TikTok Pulse, brands can place their ads in a prime position, right where the magic happens, ensuring maximum visibility and engagement.

Entertainment 52

Entertainment Audience Brand Awareness Fashion 52

Martech Series

JULY 26, 2022

KERV Interactive, a digital advertising platform, introduced its first Interactive Shoppable Video Insights Report revealing how consumers are engaging with interactive video advertising and how brands can use this innovative format to drive brand awareness and sales, even during economically challenging times.

Brand Awareness 77

Brand Awareness Food Video Ads Fashion 77

Martech

JANUARY 12, 2022

Undeterred by supply chain challenges. In the electronics category, for instance, discounts were only 8% off the full price, compared to an average of 21% off in 2020. It then became a saving grace for many brands and consumers. For instance, in the weeks before Nov 24, spending was up a whopping 19.2% from the previous year.

eCommerce 113

eCommerce Electronics Retail MarTech 113

Basis

JANUARY 24, 2024

After all, with so many product categories falling under the retail umbrella, and significant variation within each category (size, color, material, etc.), It will be challenging without third-party cookies to track interests, behaviors, and habits. But what exactly should those efforts look like?

Retail 70

Retail Advertising Cookies Marketing 70

Digiday

NOVEMBER 10, 2022

Though multiple categories are included, the event leans heavily on beauty, with Ulta Beauty, Tula and R.E.M. Beauty among the participating brands. PST, the brand will participate along with Ulta Beauty in an event broadcast live from YouTube’s L.A.-based On November 16 at 5 p.m. based recording studio YouTube Stages.

Fashion 68

Fashion Retail Media 68

Martech

JULY 21, 2022

consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. Thirty-two percent of Gen Z stopped using a brand in the last year. Also, 39% of Gen Z said they are more likely to try a new brand. More than half of U.S.

Shipping 121

Shipping MarTech Marketing 121

Martech Series

NOVEMBER 22, 2022

Gift cards, known for their convenience and flexibility, have grown in popularity in the pandemic and inflation eras, allowing gift givers to delight their loved ones despite challenges posed by COVID-19, rising costs, inventory shortages, and shipping delays.

Shipping 76

Shipping Electronics Retail MarTech 76

Martech Series

AUGUST 11, 2022

To enhance data integrity for insurance and other considered purchase categories, Verisk (Nasdaq: VRSK) completed its acquisition of Infutor earlier this year and is in the process of integrating Infutor, Jornaya and Contact State as Verisk Marketing Solutions. “As

MarTech 82

MarTech Marketing Advertising Agency 82

Martech Series

JULY 27, 2022

The Sammys honor products helping to solve the challenges organizations have connecting and collaborating with prospects and customers. The AIQ CX Hub received the Product of the Year Award in the Insights & Analysis category. ” Marketing Technology News: A Marketer’s Guide To Developing Social Media Mitigation Strategies.

MarTech 86

MarTech Marketing Media 86

Digiday

JUNE 6, 2022

As a result, marketing teams face the increasingly difficult challenge of changing perceptions of their brand and ensuring that advertising as a whole is seen as a force for good. . However, this is much harder to achieve if ad content and brand values are not aligned with the hosting platform. Generating interest and attention.

Advertising 67

Advertising Food Cookies Audience 67

Martech Series

JULY 28, 2022

Retailers will distribute store level planograms to Vendors such as Brands, Distributors or Wholesalers in the form of PDF image. The challenge for Brands and Distributors has been to analyze these planograms as current tools from planogram software companies such as Relex and Blue Yonder require specific software.

Retail 105

Retail MarTech Marketing 105

Martech

NOVEMBER 24, 2021

The acceleration of technological growth, spurred on by the pandemic, has transformed campaigns and the ways brands generate leads. “We Here’s how Rowe recommends tackling these challenges using lead staus tracking. Marketers should identify which of these they want to be answered and then use them as categories going forward. “By

MarTech 122

MarTech Marketing 122

Martech

DECEMBER 6, 2021

And brands that are doing precisely that this holiday season are arming their teams with the most accurate, real-time consumer research possible. Let’s see how that looks and ways your brand can still take advantage of opportunities that consumer research has to offer this holiday season. Supply chain challenges and labor shortages.

Retail 107

Retail Fashion Food Impressions 107

AdvertiseMint

NOVEMBER 3, 2023

The Best Amazon Aggregators The following are some of the top Amazon FBA aggregators that elevate brands on Amazon: 1. Berlin Brands Group (BDG). Berlin Brands Group is a German-based e-commerce company rapidly gaining recognition for its unique approach to the online retail landscape.

Marketing 52

Marketing Communications Electronics Retail 52

Martech

SEPTEMBER 13, 2023

Just over one-third of consumers have reported cutting back their discretionary spending so far this year, which could result in retailers’ performance suffering in many categories leading up to the holiday season,” Gartner’s 2023 Holiday Marketing Guide for Retail says. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing 122

Marketing Retail Shipping Food 122

Martech Series

SEPTEMBER 14, 2022

Awards program honors four BigCommerce merchants for achievement in Design, Innovation, Emerging Brand and Global Strategy, debuts honorable mention category. BigCommerce , a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, announced the winners of the 2022 Make it Big Awards.

eCommerce 65

eCommerce Impressions Retail MarTech 65

AdvertiseMint

OCTOBER 2, 2023

Customization and branding: Alibaba allows sellers to work closely with suppliers and manufacturers on packaging, labeling, and product design. Here are some types of products that are well-suited for sourcing on Alibaba: Electronics: This category includes smartphones, tablets, headphones, chargers, and cables.

Shipping 52

Shipping Communications Electronics Manufacturing 52

Ad Monsters

JANUARY 11, 2024

From pandemic revenue and personnel losses , to big tech devaluing news, to brand safety blocklists and the MFA site reformation blocking revenue, to hedge funds gutting local newsrooms , to copyright battles with generative AI, it hasn’t been an easy journey. As a result, the news category has often been blocked entirely.

Advertising 104

Advertising Ad Tech Education Audience 104