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Netflix is on a mission to turn retail pop-ups upside down thanks to its first multi-title, immersive retail activation.
Top Line
On Oct. 13, the streamer is launching a unique shoppable experience, Netflix at The Grove, giving fans of all ages the chance to get limited edition merch while becoming immersed in everything from the Upside Down of Stranger Things to the ‘ton of Bridgerton.
Between the lines
Located at The Grove in Los Angeles, the pop-up store features limited edition items from Netflix’s most popular titles, including Stranger Things, Bridgerton and Squid Game.
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