MNTN

DECEMBER 2, 2022

Specific industry categories saw more growth than others. rise overall), SMI ultimately found that every category saw at least some increase in CTV ad spend. Just enter your email below and you’ll never be out of the CTV / OTT advertising loop again. Connected TV in the News.

Entertainment 98

Entertainment Advertising Media Marketing 98

Digiday

NOVEMBER 22, 2022

What Digiday found was that, when separated from streaming and connected TV ads, traditional TV falls solidly in the middle in terms of the channel’s importance to brands’ holiday marketing strategies. Meanwhile, 17% of brand pros said they will use CTV and OTT ads during the holidays (tied with hauls and physical direct mail).

Pop-Up 69

Pop-Up Marketing Media Advertising 69

Martech

AUGUST 23, 2022

Recent announcements from streaming giants on their intent to introduce lower-cost, ad-supported offerings are shaking up the streaming TV landscape. While both serve as significant shifts in the TV landscape, advertising on streaming services isn’t a dealbreaker for most viewers. A May 2022 Gartner survey of over 300 U.S.

Marketing 101

Marketing Audience Media Ad Targeting 101

Martech Series

JANUARY 5, 2023

This year Goose is heavily betting on its revolutionary technology, bringing to the table an all-in-one solution for businesses to build and operate their streaming services and helping them monetize their LiveTV and Video on Demand content as easily as it comes. Clients only need to connect their content, and they are ready to launch.

Entertainment 82

Entertainment MarTech Marketing 82

Digiday

NOVEMBER 14, 2022

The debut of Netflix’s ad tier in November 2022 and Disney+’s announced upcoming launch have further ignited the ad-supported streaming boom. With consumers adjusting their spending habits in the face of inflation and an increased subscriber slowdown, all signs point to an acceleration in ad-based models being the future of streaming.

Audience 65

Audience Brand Awareness Marketing Brand Lift 65

Brid.tv

JANUARY 9, 2023

Table of Contents [ hide ] What Is Video on Demand (VOD) When Did Video on Demand Start — A Brief History How Video on Demand Works Video on Demand vs. Live Streaming Video on Demand vs. OTT Video on Demand vs. Pay-Per-View Video on Demand Statistics How Do You Monetize Video on Demand? Start a VOD streaming business with Brid.TV.

Audience 52

Audience Education Video Ads Ad Server 52

VideoWeek

MAY 17, 2023

WBD Stream grants advertisers access to content across the WBD digital portfolio, but is sold separately from advertising on its streaming services, Max and Discovery+. According to the broadcaster, WBD Stream maximises reach across multiple screens and devices.

Video Ads 59

Video Ads Audience Food Advertising 59

MNTN

JULY 29, 2022

This is in large part due to the increased time spent streaming last month, which also hit a record high of 33.7% In terms of which streaming platforms captured the most view time, Netflix leads the pack with 7.7% (up from 6.8% Just enter your email below and you’ll never be out of the CTV / OTT advertising loop again.

Advertising 59

Advertising Marketing 59

MNTN

SEPTEMBER 2, 2022

While some Connected TV watchers have strong opinions on whether they are willing to watch ads while streaming, new data reveals that most streamers are less concerned with the presence of ads when selecting a new streaming service. The rest of streaming viewers either watch only ad-supported (19%) or ad-free (24%).

Entertainment 52

Entertainment Advertising MarTech Marketing 52

Digiday

AUGUST 30, 2022

This week’s Future of TV Briefing aims to define some of the key terms that can cause confusion when talking about the TV, streaming and digital video industry. A year ago, we published a glossary of key terms that people in the TV, streaming and digital video industry use and, often, misuse. I’m so glad we all just say streaming now.

Search Advertising 68

Search Advertising Entertainment Audience Marketing 68

MNTN

JULY 29, 2022

This is in large part due to the increased time spent streaming last month, which also hit a record high of 33.7% In terms of which streaming platforms captured the most view time, Netflix leads the pack with 7.7% (up from 6.8% Just enter your email below and you’ll never be out of the CTV / OTT advertising loop again.

Advertising 52

Advertising Marketing 52

Martech Series

JANUARY 10, 2023

In other words, it as an episodic series of audio/visual or solely audio programs that can be accessed by the target audience on various channels, mostly social media, and streaming applications. Marketing Technology News: Apostle Launches New Marketing Category to Help Organizations Grow. Category-Wise Outlook. iHeartMedia.

Marketing 85

Marketing Education MarTech Conversion 85

Unruly

JANUARY 30, 2023

We are seeing tremendous success in helping brands get incremental reach across categories, in particular within our Entertainment and Lifestyle categories, where, for example, 90% of those viewers report that they seldom watch linear. is a pioneer and leader in the OTT media and technology landscape.

Affiliates 52

Affiliates Audience Entertainment Media 52

Martech Series

AUGUST 11, 2022

is comprised of the demand side platform, Sabio; real-time measurement and attribution platform, App Science; and streaming TV technology pioneer, Vidillion. Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World. Sabio Holdings, Inc.,

MarTech 90

MarTech Demand Side Platform Machine Learning Advertising 90

Digital Remedy

DECEMBER 20, 2022

TV advertising as a whole will grow by 1 to 3% 2 over the next five years, reflecting how much certain traditional investments pull down the category as a whole. As streaming continues to grow in popularity, so too has “subscription fatigue,” the sense of being overwhelmed by the amount of content available. on CTV advertising.

Ad Space 52

Ad Space Ad Tech Audience ROI 52

Digital Remedy

OCTOBER 2, 2023

While political advertising is projected to be a major category in 2024, BIA projects initial spending to kick off in late 2023. Choosing premium OTT publishers places your brand in elite company, aligning your message with high-quality content that your audience already trusts and enjoys, like live sporting events.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

Basis

NOVEMBER 14, 2022

If we could wind back the hands of time to 20 years ago, chances are that folks would be baffled by the terms “cord-cutter,” “binge-watching,” and “streaming.” Just as connected TV viewership is increasing, so too is the content offered via over-the-top (OTT) services. Content category : news, sports, entertainment, finance, etc.

Advertising 88

Advertising Retargeting Finance Banner 88

InMobi

AUGUST 12, 2018

Last week, InMobi announced its exclusive and strategic monetisation partnership with Eros Now, a leading OTT player in India. In light of this recent development, we caught up with Navin Madhavan, Head of Strategic Partnerships at InMobi in India to understand more about the mobile OTT phenomenon.

Advertising 52

Advertising A/B Testing Entertainment Video Ads 52

Martech Series

JANUARY 9, 2023

Marketing Technology News: Apostle Launches New Marketing Category to Help Organizations Grow. The platform ‘listens’ for stream activity across all broadcasters. Sport Buff audiences engage with an average 25 Buffs per match. Marketing Technology News: The Benefits of PR in Modern Day Marketing.

MarTech 77

MarTech Audience Marketing Media 77

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. What is OTT Advertising? OTT vs Connected TV (CTV) What Is the Difference Between OTT and CTV?

Advertising 98

Advertising Retargeting CPA Audience 98

InMobi

APRIL 7, 2021

Gaming has now achieved escape velocity in India, competing with other popular entertainment categories such as short-form video, streaming services, and social networks for user attention. It highlights gaming personas, advertiser insights, and the performance of different ad experiences in the gaming category.

Entertainment 52

Entertainment Audience Video Ads Retail 52

InMobi

APRIL 20, 2021

InMobi partners with iQIYI International, the leading on-demand video streaming app from Asia, to monetize its ad revenues and further its global footprint. Through InMobi Exchange , the leading mobile exchange, advertisers can reach out to audiences from a wide range of over 30,000 global apps with 90% SDK direct inventory.

Fill rate 52

Fill rate Rich Media Banner Ad Inventory 52

MNTN

NOVEMBER 22, 2022

Technology makes it easier to seek out customers directly and intimately, but the ubiquity of video and streaming services can also mean it is hard to compete with distractions. Over-The-Top (OTT) refers to content on streaming services like Netflix, Hulu, and HBO Max. Influencer Marketing. Over-The-Top Advertising.

Marketing 52

Marketing Real Estate SEO Display Advertising 52

MNTN

JANUARY 27, 2023

Technology makes it easier to seek out customers directly and intimately, but the ubiquity of video and streaming services can also mean it is hard to compete with distractions. Connected TV Advertising and Over-The-Top Advertisi ng OTT advertising refers to content streamed across all devices such as mobile and desktop.

Marketing 52

Marketing Real Estate SEO Pop-Up 52

InMobi

MAY 27, 2020

But the second category of CMOs were those who were mainly undertaking incremental innovation of their legacy digital infrastructure and never paid full attention to building mobile-first outreach. ” "Two categories of response strategies are emerging from the CDOs (chief digital officers). Beat that using desktop or CTV.

Fashion 52

Fashion Ad Tech Cookies Conversion 52

MNTN

MARCH 22, 2024

Types of Location-Based Marketing Location-based marketing can be lumped into two broad categories: Geofencing Geofencing creates a virtual boundary around a specific location — like a one-mile radius geofence around a coffee shop, for instance. These locations can be as broad as a city or as precise as a ZIP code.

Advertising 52

Advertising Marketing Conversion Rate Audience 52

Digital Remedy

NOVEMBER 30, 2023

From Google Display & Video 360 to The Trade Desk and beyond, our partners offer streams of audience insights to drive your brand’s scale and reach. A strategic allocation of budgets speaks volumes about where CPG brands anticipate the highest return on investment.

Food 105

Food Retail Shipping Audience 105

Ad Monsters

DECEMBER 8, 2022

You have a separate category of consumer information and how that links with our advertising systems. We are moving to a more diversified revenue stream for media companies. Don’t be afraid of exploring new categories, for instance, sports betting. “There’s ongoing innovation there. What are your users reading?

Advertising 98

Advertising Education Ad Tech Ad Ops 98

PrograMetrix

JUNE 9, 2021

As of September 2021, the United States Drug Enforcement Agency (DEA) still categorizes cannabis as a Schedule I drug in the same category as LSD (acid), heroin, and ecstasy. The answer is programmatic media across display, mobile, native, digital video, CTV/OTT, and digital audio channels. Connected TV / OTT Advertising.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Automatad Inc.

MAY 9, 2023

In general, video ad units are categorized into two types: In-stream video ad unit: In-stream video ads are played before, during, and after the video content. In general, in-stream video ad units are used in three types of video content: News content, Syndicated or distributed content, and User-generated content.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

VideoWeek

DECEMBER 8, 2022

And given the availability of targeted ads within broadcaster-owned streaming services and Sky’s addressable offering AdSmart, the specific use cases for HbbTV-powered addressable are less obvious. However, options for targeted advertising are limited to programme categories and genres, and broad regional locations.

Non-Profit 59

Non-Profit Advertising Manufacturing Banner 59

VideoWeek

MAY 27, 2022

Users will be able to see the number of political ads run on a Facebook page, their targeting categories (such as location, demographics and interests) and the percentage of adspend used to target those categories. Denmark Passes Law for Local Streaming Investment. Streaming Grows in UK Despite Cost of Living Crisis.

Ad Tech 59

Ad Tech Agency Media Audience 59

Basis

MARCH 22, 2023

Other categories, including Native and Audio , grew share rapidly but from a much smaller base. As digital audio and broadcast radio ad inventory become available via programmatic channels, this category could be poised for growth in 2024. Notably, OTT/CTV vendors went from 4% (2018) to 14% (2020) to 16% (2022).

Advertising 75

Advertising Impressions CPM Cookies 75

VideoWeek

JULY 18, 2022

Sport streaming service DAZN is in talks to acquire rival broadcaster Eleven Sports, the Financial Times reported on Wednesday. The acquisition would provide a significant boost for DAZN, which is still rebuilding following its pandemic-led dent to its finances, which forced it to delay the global rollout of its streaming service.

Media 52

Media Ad Tech Agency Demand Side Platform 52

MNTN

NOVEMBER 1, 2022

Connected TV is television content accessed by apps and streamed over smart TVs, or a connected device such as an Amazon Fire Stick, Roku, or Playstation that is hooked up to a television. Smart TVs are the hardware that allows you to stream Connected TV content over the internet. Streaming TV vs. Connected TV. OTT/CTV Devices.

Advertising 98

Advertising Audience Retargeting CPA 98

SpotX

JUNE 7, 2021

LOS ANGELES, CA (JUNE 7) — IRIS.TV, the world’s leading video data platform, has tapped SpotX—now part of Magnite (Nasdaq: MGNI)—the leading global video advertising platform, to bring industry-standard contextual segments to SpotX’s supply, to enable marketers to target and verify the category of video on all screens.

Brand Lift 40

Brand Lift Entertainment Media Ad Targeting 40

Brid.tv

OCTOBER 3, 2022

Some other common uses of enterprise video platforms are for corporate learning, customer support, or live streaming. And for anyone who wants to jump on the bandwagon and enter the booming OTT market, Brid.TV Brightcove’s EVP supports HD video streaming and a user-friendly CMS. can help you.

Header Bidding 52

Header Bidding Video Ads Audience Communications 52