Digiday

DECEMBER 7, 2022

Audiences want the freedom to watch content however they want, whether live or on-demand, on TV glass or their phone. And they’ll find a way to watch it in the best way possible, whether that’s subscription video on demand (SVOD) or a free-ad supported TV (FAST) platform. And that is impossible if all demand is variable.

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MNTN

DECEMBER 9, 2022

Market research firm eMarketer tracked Connected TV spend since 2017 and the market has grown by double digits each year since, and will continue to do so until the end of its forecast period in 2026. As we wrap up 2022, advertising executives and the C-suite have a lot to look back on—and a lot to look forward to more Connected TV in 2023.

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Ad Inventory Advertising Media Marketing 98

Digiday

FEBRUARY 28, 2023

This week’s Future of TV Briefing looks at the latest round of quarterly earnings reports from companies including Disney, Netflix, Roku and Warner Bros. Here is a rundown of the top takeaways for the TV and streaming industry from the most recent earnings season. Paramount’s linear TV ad revenue slid by 7% year over year.

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VideoWeek

MAY 23, 2023

As promised at last week’s Upfronts presentation, the ad-supported tier carries 3-4 minutes of ads per hour. Extendable – Users are able to open up a branded hub on their mobile or connected TV device to interact further with the ad in an immersive fashion. From next month, the company plans to implement updates every few weeks.

Fashion 59

Fashion Food Advertising Ad Tech 59

Digiday

JANUARY 22, 2023

The beauty of our 100+ advertisers ensures that we have variety, volume and versatility of client categories and creative, which sets the stage for a better viewing experience – and essentially helps maintain our low frequency caps,” they said. This practice all ties back to our commitment to a high quality viewer first experience.

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Ad Targeting Ad Server Geo targeting Ad Tech 78

Digiday

JUNE 21, 2022

This week’s Future of TV Briefing features an interview with Vox Media Studios’ chief creative officer Chad Mumm who talks about the media company’s latest show and how the production business has evolved. We’ve previously not been so vertically focused in terms of content category. The present of Vox Media Studios.

Media 71

Media Pop-Up Entertainment Audience 71

Digiday

DECEMBER 13, 2022

This week’s Future of TV Briefing looks at the potential implications of pod bidding for streaming advertising — whenever streaming ad buyers and sellers start to support it. 34%: Percentage share of immigrant characters on TV who were Latino as of June of this year, shy of the 44% real-world share for U.S. Pod-tential.

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Demand Side Platform Audience Ad Server CPM 69

Digiday

DECEMBER 12, 2022

For example, some TV network owners have opted not to support the IAB’s cancelation terms for their streaming inventory. That cancelation option is among the terms on the table for an update, though any changes are unlikely to be introduced ahead of next year’s upfront negotiations. Councils for specific constituent categories.

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Digiday

OCTOBER 19, 2022

Bearing that recent history in mind, Digiday’s first annual media agency report examines the current and future state of media agencies from the perspective of client spending (within media channels and by client categories), and from agencies’ own investments in staffing and practice areas. 33% said clients have decreased budgets.

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Agency Media Retail Entertainment 68

Digiday

MARCH 26, 2023

Antoinette Siu More findings: All product categories are expected to increase TikTok ad investments, the top ones being technology & electronics (spending $2 billion) , toiletries & cosmetics ($1.8 Other categories include: clothing & accessories ($1.7 Other categories include: clothing & accessories ($1.7

Media 70

Media Marketing Agency Entertainment 70

Digiday

AUGUST 30, 2022

This week’s Future of TV Briefing aims to define some of the key terms that can cause confusion when talking about the TV, streaming and digital video industry. The future of TV, defined Traditional TV’s overexposure issue. The future of TV, defined. What it stands for: Connected TV.

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Search Advertising Entertainment Audience Marketing 68

Digiday

OCTOBER 18, 2022

Slower advertising would’ve hit TV broadcasters harder, not just the platforms. Remember those revisions the larger advertisers are currently making to upfront deals and longer term media commitments? There was always going to be an ad slowdown — just not an economically-induced one. platforms. Why then and not sooner?

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Marketing Shipping Advertising Agency 71

Digiday

MAY 3, 2023

On day two of the Interactive Advertising Bureau’s four-day NewFronts, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Where’s Vice? Vice Media Group hasn’t participated in NewFronts since 2021.

Entertainment 63

Entertainment Advertising Conversion Audience 63

Digiday

DECEMBER 5, 2022

As for 2023, GroupM predicts global advertising growth of 5.9%, and Scott-Dawkins attributed that to strength in connected TV, retail media and markets that remain fast-growing like India. Other categories that contributed to the medium’s growth include: media/advertising and the rather broad public transportation, hotels and resorts.

Media 68

Media Agency Advertising Retail 68

VideoWeek

NOVEMBER 18, 2022

Nielsen, for so long the dominant force in US TV measurement, lost its accreditation last year after accusations of undercounting TV viewing during the pandemic. The decision dovetailed with a growing perception that Nielsen had not done enough to evolve its TV ratings systems in line with major changes in consumer habits.

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Video Ads Retail Audience Media 52

VideoWeek

MAY 27, 2022

Nielsen Deduplicates Smart TV. Nielsen has expanded deduplication of CTV audiences to cover Smart TV inventory, including co-viewing across Samsung, VIZIO, Roku and Hulu. launched on Monday featuring in-depth interviews with industry leaders, covering ad tech, mobile marketing and the future of TV. The Week in TV.

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Ad Tech Agency Media Audience 59

Digiday

MARCH 27, 2023

“I wouldn’t be surprised if in 2024 most of the ideas in the Creative Data category in any major industry awards show will be some form of generative AI, or inspired from it,” Pierre said. 3 Questions with Dara Treseder, CMO of software company Autodesk You recently left your post as Peloton CMO to become Autodesk CMO. .”

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Marketing Education Public Relations Agency 51

VideoWeek

JULY 10, 2023

In the last five years, machine learning models have been a growing presence in the CTV ecosystem: Nielsen used ML to predict TV ratings , and Roku’s models help connect advertisers to users who are more likely to convert , allowing advertisers to allocate budgets strategically.

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Ad Tech Machine Learning GDPR Advertising 52

Digiday

AUGUST 31, 2022

From an audience perspective, the age demographics and content categories generally align. And while breaking news isn’t a current focus for BDG, Vice News could serve as the entrance into this category, as well as a key player in building out social strategy and video content. Why not merge the two? The Washington Post – Forbes.

Media 68

Media Non-Profit Food Healthcare 68

Digiday

MARCH 14, 2023

This week’s Future of TV Briefing looks at the recent signs of recovery that TV network executives are seeing in the marketplace. HBO Max’s heir, Group Black’s BET bid and more ‘Our toes aren’t over the cliff’ The key hits: Q2 upfront cancelation rates came in at the usual range. They’re historical.

Marketing 68

Marketing Audience Advertising Media 68

Digiday

MARCH 21, 2023

This week’s Future of TV Briefing looks at TV network executives’ expectations for this year’s likely softer upfront cycle. Upfront or downfront? The key hits: This year’s upfront market is unlikely to be as robust as the past two cycles. A second TV network executive echoed that assertion.

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Agency Ad Tech Advertising Entertainment 67

Digiday

NOVEMBER 27, 2022

Some takeaways: Moviegoers in the study were more active spenders when compared to their non-moviegoer counterparts — spending more in amount and more frequently across retail, dining, travel and automotive categories during or around the movie experience. Direct quote.

Media 68

Media Retail Education Marketing 68

Digiday

JUNE 8, 2022

We might buy more of it overall, just because we may be utilizing that for higher frequency or whatever it may be for that particular client, but what the specific dollar value of that data set is, it’s probably more so in the volume and not necessarily in the upfront value in the front CPM.”. Revenue will come from sponsorship.

Audience 66

Audience Media Affiliates CPM 66

Martech Series

AUGUST 9, 2022

The survey—whose findings represent 90% of the TV ad revenue in the market, inclusive of the major TV publishers and a majority of the single networks—illustrates the extent to which advertisers were seeking and implementing new measurement platforms during negotiations at the recent 2022-2023 Upfronts.

Pharmaceuticals 63

Pharmaceuticals MarTech Advertising Marketing 63

MNTN

FEBRUARY 6, 2024

Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV. OTT vs Connected TV (CTV) What Is the Difference Between OTT and CTV? We acknowledge that OTT isn’t only limited to TV, but across other internet-connected devices as well.

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Advertising Retargeting CPA Audience 98

Digiday

MAY 26, 2022

Targeted advertising may be the dominant digital approach, but it’s still a burgeoning aspect of the broadening TV ad market. The company has hired as its svp of addressable sales Jamie Power, who previously served as chief data officer and head of platform at advanced TV advertising company Cadent.

Audience 69

Audience Advertising Conversion Agency 69

Basis

MARCH 14, 2023

Welcome to the wild world of connected TV viewing! The lack of unified connected TV (CTV) inventory is mildly frustrating for consumers (wait, which app can we stream the new Mandalorian episode on?), BasisTV+, for example, offers more than one thousand advanced TV targeting parameters within the platform.

Advertising 78

Advertising A/B Testing Audience Viewability 78

VideoWeek

NOVEMBER 10, 2023

The Week in TV ITV Returns to Revenue Growth Via Studios and Digital Ads British broadcaster ITV announced in a trading update this week that it returned to overall revenue growth in Q3, as growth in ITV Studios and the broadcaster’s digital ads business more than accounted for a year-on-year fall in linear TV ad revenues. percent YoY.

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Video Ads Impressions Viewability Media 52

Digiday

SEPTEMBER 5, 2022

The news that Netflix lured away the two top ad-sales executives from Snap — Jeremi Gorman and Peter Naylor — dominated connected TV headlines last week. For one, some clients, according to buyers, are canceling the “holds” on some of their upfront orders — meaning time they booked to purchase they are now giving back to sellers.

Media 66

Media CPM Ad Inventory Agency 66

VideoWeek

JANUARY 27, 2023

Top Stories Salto Set to Close as France TV Pulls Out Salto, a joint streaming venture launched by French broadcasters TF1, M6, and France Télévisions in 2020, is set to close down after France Télévisions confirmed it is withdrawing from the business. That Ad server is now powering Hulu and is at the heart of the ads on Disney+.”

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Ad Tech Media Ad Server Agency 59

Digiday

APRIL 24, 2023

TV viewing in July 2022, according to Nielsen — a first after four consecutive months of hitting new viewership highs. Streaming viewership in a given month had exceeded broadcast viewing before, but this was the first time it also surpassed cable TV viewing. Streaming claimed the largest share of U.S.

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Audience Agency Advertising Ad Exchange 66

VideoWeek

AUGUST 19, 2022

Streaming viewing has overtaken cable in the US, according to Nielsen’s latest The Gauge report, a landmark moment in the growth of connected TV. percent of all TV viewing in the US according to Nielsen’s data, while cable makes up 34.3 The report also suggested a potential ad-supported tier on Apple TV Plus.

Media 52

Media Ad Tech Agency eCommerce 52

Single Grain

JULY 13, 2021

Along the way, it has picked up several accolades, including Best Unified Communications Platform of the Year award from UCToday and the title of Gartner Magic Quadrant leader in the UCaaS category for the past four years. That said, Dialpad isn’t tied down to any one device, so you won’t need to invest in Dialpad-specific hardware upfront.

Communications 52

Communications eCommerce Marketing Conversion 52

Digiday

MAY 3, 2023

Leaning on programmatic, and the open marketplace in particular, there is a chance that new advertisers found their way on the publishers’ pages from categories that said publishers don’t typically sell to directly. And looking ahead, can publishers expect that those new advertisers will stick around in 2023? “If

Media 67

Media Non-Profit Advertising Display Advertising 67

VideoWeek

APRIL 6, 2023

In this week’s Week in Review: TikTok ad revenues soar, Netflix plans TV gaming offering, and ITV announces the first partners for its retail media offering. Netflix Could be Bringing Games to TV Netflix is working to bring its gaming services to TV sets, Bloomberg reported this week.

Retail 52

Retail Media Ad Tech Agency 52

Digiday

APRIL 26, 2023

TV viewing in July 2022, according to Nielsen — a first after four consecutive months of hitting new viewership highs. A study published by ad tech firm Innovid in 2021 that tracked 36 connected TV ad campaigns found that 85% of households were only shown a given ad one or two times during a campaign.

Impressions 65

Impressions Ad Targeting Audience Agency 65

Single Grain

JULY 21, 2020

Also called cloud computing, SaaS is actually one of three main categories of cloud computing. The service includes free one- or two-day delivery (based on delivery location), streaming ad-free music, movies and TV shows, and other benefits. All the user's data are kept in the SaaS provider’s data center.

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Finance SEO Shipping Marketing 94