Martech Series

AUGUST 11, 2022

Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World. Clients gain a greater understanding of performance at a household level using Sabio’s platform. We are thrilled to announce Sabio as a winners in the 2022 MarTech Breakthrough Awards program.”

MarTech 90

MarTech Demand Side Platform Machine Learning Advertising 90

Martech Series

JULY 12, 2022

Validation program optimizes Immuta’s Snowflake integrations with emphasis on functional and performance best practices. Achieving this validation confirms that Immuta’s Snowflake integrations adhere to the platform’s best practices around performance, reliability, and security.

MarTech 102

MarTech Marketing 102

Martech Series

OCTOBER 4, 2022

Tatari, a leading platform for buying and measuring advertising across both linear and streaming TV, is now a member of the ShopifyPlus Certified App Program (PCAP). Tatari is proud to be the only TV app within the new ad tech category of the Shopify Plus Certified App Program.

Ad Tech 89

Ad Tech Impressions MarTech Advertising 89

Martech Series

OCTOBER 5, 2022

Prophix Software , a global leader in Corporate Performance Management (CPM) software, announced the company has been honored for the third consecutive year with a TrustRadius Tech Cares award. Prophix’s CSR program is committed to making a positive impact on society at large by providing funding for deserving initiatives.

Non-Profit 85

Non-Profit CPM Education MarTech 85

Martech Series

OCTOBER 31, 2022

The annual ANA Genius Awards is a well-regarded global awards program that recognizes the achievements of organizations for using advanced marketing analytics. The program is celebrating its ninth year and is presented by Neustar, a TransUnion company. The 2022 ANA Genius Awards winners are: Marketing Analytics Adoption: Hilton.

Marketing 78

Marketing MarTech Agency Advertising 78

Martech Series

JUNE 8, 2022

Da Vinci, unveiled at Movable Ink’s annual Think Summit conference, leverages the power of AI to build, balance, and navigate a map of a brand’s catalog through editorial and promotional content across marketing programs and over the customer relationship. Use AI while still maintaining creative control.

Impressions 85

Impressions Communications MarTech Audience 85

Digital Remedy

FEBRUARY 23, 2023

The Digital Remedy Team is excited to announce that we’ve been selected as a finalist for the 2023 Digiday Video & TV Awards under the “Best Connected TV Platform” category. Our Performance CTV solution offers a sophisticated way to target, buy, optimize, and measure OTT campaigns.

Impressions 52

Impressions Advertising Media Marketing 52

Martech

OCTOBER 16, 2023

It must be a substantial part of every email marketing program. So I’ve compiled this guide as a handy way to check your program to see if you’re following best practices. Two journey emails B2B marketers use often are onboarding programs and post-purchase education. That’s because these messages are highly relevant.

Marketing 134

Marketing eCommerce Shipping Conversion 134

Martech Series

AUGUST 3, 2022

Aki Technologies, an Inmar Intelligence company and the leader in moment marketing and personalized advertising, was named the winner of a Gold Stevie® Award in the Adult Beverages Marketing Campaign of the Year category in The 20th Annual American Business Awards. s premier business awards program.

Brand Lift 89

Brand Lift MarTech Conversion Marketing 89

Ad Ops Hero

OCTOBER 22, 2023

In the ever-evolving world of Artificial Intelligence (AI), there are two primary categories that stand out: Weak AI and Strong AI. It is designed to perform specific tasks, often excelling in them, but lacking the broad, human-like cognitive abilities we see in science fiction.

Healthcare 94

Healthcare 94

Digital Turbine

OCTOBER 5, 2022

The Brand Relative App Growth Index puts a lens on the relationship between brand and app growth for leading apps in major categories. Our “BRAG-ing About” blog will take a deeper look into Big Issues facing each category. Our BRAG Index is out! McDonald’s creativity has always resonated with customers.

Food 98

Food Finance Marketing 98

AdvertiseMint

SEPTEMBER 9, 2023

Earn commissions : Influencers can earn a commission through the Amazon Associates program when their followers make purchases from their storefronts. Some product categories on her Amazon storefront include: Skin and Beauty Health/Wellness TSC Office Vibes Home Content Creation 2. Measuring and analyzing performance.

Affiliates 52

Affiliates Audience Fashion Media 52

Martech

JANUARY 8, 2024

And it’s causing a big rethink on the viability of web-based analytics — a category caught in the crossfire between government regulators, Big Tech and our own moral dilemma about how much we should be tracking people. billion category. The reason for this is one word: privacy. It’s not all doom and gloom. Companies like Factors.ai

Banner 127

Banner GDPR Cookies eCommerce 127

Martech Series

OCTOBER 6, 2022

AIQ Recognized in Best Data Strategy by a Marketer for work with News Corp and in Best Data Technology categories. ActionIQ , the leader in customer experience (CX) solutions that deliver actionable insight from customer data, announced that it was named a Finalist in two categories of the 2022 AdExchanger Awards.

Cookies 86

Cookies Audience MarTech Media 86

Martech Series

FEBRUARY 9, 2023

For the report, Omnisend examined the performance of more than 17 billion emails, 107 million SMS, and 207 million web push messages sent by Omnisend merchants in 2022. The report also sheds light on not only how email programs across industry verticals compare to one another but how consumers engage with each. year-over-year (YoY).

eCommerce 87

eCommerce Conversion Rate Marketing Food 87

AdvertiseMint

OCTOBER 2, 2023

The Amazon Associate Program allows people to turn their love for product recommendations into a lucrative venture. What Is the Amazon Associate Program? The Amazon Associates Program is an affiliate marketing initiative provided by Amazon. How Do I Join the Amazon Associate Program? Complete your profile.

Affiliates 52

Affiliates SEO Conversion Rate Audience 52

Martech

DECEMBER 11, 2023

The constant dumping in the ear of CMOs to “scale” has caused them to focus on reach at the expense of performance. Outreach frequency Take a hard look at the performance you are getting in your campaigns and programs. Here’s the opportunity to improve performance. This can reduce costs and improve performance.

Marketing 122

Marketing Conversion MarTech Conversion Rate 122

Martech Series

JUNE 23, 2022

Now in its 14th year, Colorado Companies to Watch (CCTW) is a unique program that honors high-performing second-stage companies from across the state for their performance in the marketplace, innovative products, unique processes, and philanthropic actions. We are proud to honor Iterate.ai The post Iterate.ai

MarTech 72

MarTech Impressions Marketing 72

Martech

JANUARY 23, 2024

Books are a broad category with a passionate following. ThriftBooks bases its ecommerce strategy on five pillars: price, book selection, product quality, customer service and loyalty programs. So we spend a lot of time on the tech side trying to optimize search performance both from a speed perspective and for relevance.”

eCommerce 116

eCommerce Brand Awareness MarTech Media 116

Basis

JANUARY 24, 2024

After all, with so many product categories falling under the retail umbrella, and significant variation within each category (size, color, material, etc.), That means that results will be coming in from a variety of sources, which makes it difficult to get a holistic view of campaign performance.

Retail 70

Retail Advertising Cookies Marketing 70

Digiday

FEBRUARY 14, 2023

They also showed heavy investment in ad tech innovations, the top-performing category by a landslide. The first on the shortlist is Barkley, in five categories (the most of any entrant). One of those categories is Best Brand Film – Series for the ‘Pets Stay Free’ campaign with Motel 6.

Fashion 69

Fashion Ad Tech Pop-Up Ad Server 69

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. Even so, performance marketing remains vulnerable to fraud from bots and other malicious actors. In this post we’ll cover: What is performance marketing? The future of performance marketing.

Affiliates 101

Affiliates Marketing CPA ROI 101

Martech Series

JUNE 8, 2022

The Digital Out-of-Home Excellence awards – DOOH-E recognizes top performers in digital out-of-home (DOOH) media by showcasing the best campaigns that integrate ad-tech, targeting and dynamic creative approaches as a vital part of the omnichannel ecosystem. “We Awards categories include: – Best Purpose Driven Campaign.

Ad Tech 92

Ad Tech MarTech Agency Media 92

Martech Series

JULY 11, 2022

Backendless has been named a Leader in the Mobile Backend as a Service (mBaaS) category by G2 for Summer 2022. The company was also named a High Performer in the API Management category. Many of Backendless’ accolades come in the Mobile Backend as a Service (mBaaS) category. 1 for User Satisfaction in mBaaS. #1

MarTech 91

MarTech Conversion Marketing 91

AdvertiseMint

NOVEMBER 15, 2023

Moreover, TikTok Pulse is not just about adjacency; it’s a revenue-sharing program, marking a significant shift in how advertisers can benefit from the platform’s vibrant user base and dynamic content landscape. Diverse Content Categories Advertisers on TikTok have the flexibility to choose from 12 different content categories.

Entertainment 52

Entertainment Audience Brand Awareness Fashion 52

Martech

NOVEMBER 3, 2021

While a more decentralized approach enabled rapid response and amazing agility during hyper-growth, as your company matures you need efficiency, program sophistication, and tighter compliance that comes from specialization. Marketing models are comprised of the people, processes, and platforms which bring your programs to life.

Marketing 110

Marketing Non-Profit MarTech Education 110

Martech

AUGUST 9, 2023

followers) Website: PamDidner.com Christopher Golec Chris is currently CEO of B2B performance marketing provider Channel99, which he also founded. Before that, he founded Demandbase and practically invented the ABM technology category. LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K That’s plenty, but far from all.

MarTech 96

MarTech Education Marketing Agency 96

Martech Series

JUNE 29, 2022

The company’s Pyramid Decision Intelligence Platform was selected over finalists Qlik Active Intelligence and H2O AI Cloud in the Analytics category of the 15th edition of the respected analyst firm’s awards program. Click here to schedule a demo of the Pyramid Decision Intelligence Platform.

Machine Learning 91

Machine Learning MarTech Marketing 91

Ad Monsters

FEBRUARY 13, 2024

According to AdImpact’s viewership data and day-after advertising analysis, certain categories remained popular, such as beer and sports betting commercials remaining popular. The Top Performing Ads of the Night Commercials for the 2024 Super Bowl commanded higher rates than those for last year’s game, ranging from $6.5

Audience 52

Audience Retail Advertising eCommerce 52

Martech

MAY 9, 2022

They may be entering uncharted territory by defining a new market category or jumping into an already crowded space with well-established competitors. If you are entering an already established market category, your first objective should be related to positioning and differentiating the company and creating brand awareness.

Marketing 95

Marketing Education MarTech Brand Awareness 95

Martech Series

NOVEMBER 17, 2022

DeepBrain AI , a startup company specializing in artificial intelligence (AI), announced that it has been named a CES 2023 Innovation Awards Honoree for Re;memory in the Virtual & Augmented Reality (VR/AR) category. This year’s CES Innovation Awards program received a record-high number of over 2100 submissions.

Communications 79

Communications MarTech Marketing Media 79

Martech Series

JANUARY 10, 2023

Podcast is referred to as an audio program which is presented to the audience in a digital format. In other words, it as an episodic series of audio/visual or solely audio programs that can be accessed by the target audience on various channels, mostly social media, and streaming applications. Category-Wise Outlook. iHeartMedia.

Marketing 85

Marketing Education MarTech Conversion 85

Martech

MARCH 16, 2022

Looking to peer-to-peer review site G2 for a lay of the land, we found 422 companies listed under the category “live chat software.” This new feature will allow you the ability to filter and trigger actions based on activities that are identified as being performed by bots. Read next: Drift extends offerings across customer lifecycle.

Conversion 115

Conversion MarTech Marketing Audience 115

AdvertiseMint

SEPTEMBER 18, 2023

FBA is a program Amazon designed to make life easier for online sellers. Disadvantages and Challenges The following are the disadvantages and challenges of the Amazon FBA program: Costs and fees: Amazon charges sellers for storage and fulfillment. Are there specific product categories that are more suitable for Amazon FBA?

Shipping 52

Shipping Advertising Agency Marketing 52

Martech Series

JANUARY 17, 2023

Chart-topping band The Killers to close out the summit with a special performance. Qualtrics , the leader and creator of the experience management category, announced the full agenda for X4 : The Experience Management Summit. Registration is open.

Healthcare 64

Healthcare MarTech Marketing Communications 64

AdvertiseMint

AUGUST 31, 2023

The Top Amazon Influencers and What They Promote Influencers join the Amazon Influencer Program, which allows them to create their own storefront. She started her journey as a personal trainer and a co-founder of Nomad’s Elite Sport Performance. She is now one of the best Amazon fashion influencers in the program.

Fashion 52

Fashion Affiliates Media Food 52

Ad Monsters

JANUARY 31, 2024

Brands now gauge attention metrics through various parameters such as viewability, creative size, interaction, ad position, time of day, publisher or program, audibility, page clutter, device frequency, and eye tracking. Attention, when measured accurately, can be that metric.

Viewability 116

Viewability Impressions Machine Learning Conversion Rate 116