Martech Series

NOVEMBER 22, 2022

Pixalate’s Publisher Trust Indexes (PTIs) give advertisers a full picture of the quality of app inventory across multiple platforms, regions, and categories. SLING: Live TV, Shows & Movies. Red Bull TV. TV Classics. Discovery+: Stream TV Shows, Originals and More. DIRECTV Stream.

eCommerce 90

eCommerce MarTech Advertising Marketing 90

Martech

AUGUST 22, 2023

Connected TV (CTV) advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company Vivvix, formerly known as Kantar. Growth categories included household supplies and beverages — which rocketed by more than 300% year-over-year. Why we care. Promising forecast for YouTube.

Retail 98

Retail MarTech Media Advertising 98

MNTN

FEBRUARY 9, 2024

That viewership spread across a number of platforms, and Connected TV was one of the standouts beyond traditional linear TV at around 36.7 The top spot, perhaps unsurprisingly, went to “animals,” a category favored by nearly half of respondents. Connected TV, on the other hand, helps advertisers get straight to the point.

Pop-Up 105

Pop-Up Advertising Food Marketing 105

VideoWeek

APRIL 16, 2024

Of the main categories measured in the report, audio saw a higher growth rate of 18.9 Nonetheless video added more revenues last year ($5 billion) than any other category ($4.4 CTV powers video’s growth The growth of connected TV is inevitably a large contributor. This means video now accounts for 23.2

Video Ads 52

Video Ads Retail Media Advertising 52

Digiday

SEPTEMBER 12, 2023

Finalists for the 2023 Digiday Awards have also leaned on influencer marketing, brand collaborations and visual storytelling to foster deeper connections with their audiences. In the Best E-Commerce Strategy category, Procter & Gamble tapped eight of the NFL’s most skilled ping-pong players for a table tennis tournament.

Healthcare 90

Healthcare Impressions Audience Conversion 90

Martech

DECEMBER 29, 2023

The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores. “If But it’s the digital component that connects and drives the experience, even if it’s a simple receipt or survey emailed to a customer after their purchase at a physical store.

eCommerce 120

eCommerce Retail Electronics Conversion 120

Martech Series

DECEMBER 27, 2022

Pixalate’s Mobile Ad Fraud Series for November 2022 reveals games and utilities are app categories most targeted. Games and Utilities continue to be among app categories most targeted by mobile app spoofing. makes the top 5 list in three of the four regions for Android apps.

Mobile Ads 79

Mobile Ads MarTech Advertising Marketing 79

Martech Series

NOVEMBER 3, 2022

Research study reveals 2x more ad fraud in Q2 2022 on Roku apps without app-ads.txt vs. with app-ads.txt; IVT rates were 16% on Roku devices and 17% on Amazon Fire TV devices. Invalid traffic rates were 16% on Roku devices and 17% on Amazon Fire TV devices. By App Category (Roku, Amazon Fire TV). By Apps.ad.txt.

Mobile Ads 86

Mobile Ads MarTech Marketing Advertising 86

Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). Glewed TV is now a preferred partner in Yahoo’s supply-side platform. Glewed TV is now a preferred partner in Yahoo’s supply-side platform. Processing.Please wait. Why we care.

Advertising 107

Advertising Pharmaceuticals Food Entertainment 107

Digiday

FEBRUARY 13, 2024

A standout in the Best Digital Product Innovation category was MiQ for its Deliveroo Automation Suite. Deliveroo, an award-winning online food delivery company connecting customers with best-loved restaurants and grocery partners, needed a bespoke solution to reach audiences in niche geographic U.K.

Food 75

Food Audience Media Marketing 75

MNTN

DECEMBER 9, 2022

Market research firm eMarketer tracked Connected TV spend since 2017 and the market has grown by double digits each year since, and will continue to do so until the end of its forecast period in 2026. Meanwhile, Connected TV remains a reliable marketing channel and brand-safe haven during this time. Only time will tell.

Ad Inventory 98

Ad Inventory Advertising Media Marketing 98

Digiday

NOVEMBER 2, 2022

And the connected TV platform owner expects economic conditions to further worsen in the fourth quarter and lead to year-over-year revenue declines in what is typically a strong period. The fourth quarter is typically a strong period for companies in the TV industry, be they on the hardware or media side. Advertising slowdown.

Conversion 69

Conversion Advertising Marketing Media 69

Basis

NOVEMBER 14, 2022

The Rise of Connected TV. Today, thanks to the growth of connected TV (CTV), you’re likely quite familiar with them (and if not, boy— do we have a resource for you !) Today, we’re digging into these questions—and more—as we explore some of the key benefits of connected TV advertising. Let’s dive in.

Advertising 88

Advertising Retargeting Finance Banner 88

Digiday

JUNE 20, 2023

Building on an initial partnership they announced back in January at CES, Omnicom Media Group and Albertsons Media Collective are escalating their relationship around investing in connected TV, Digiday has learned. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Media 67

Media Audience Marketing 67

Digiday

NOVEMBER 15, 2023

The intent is to better connect with Gen Z and younger,” Selman Careaga, president of the global Coca-Cola category, said of the company’s Coca-Cola Creations platform, the strategy behind the Y3000 flavor as well seven previous limited-edition flavors. Continue reading this article on digiday.com.

Media 80

Media Marketing 80

VideoWeek

FEBRUARY 12, 2024

Magic Words uses AI-based tools to analyse the content on-screen within its library of content, including the items and characters appearing within scenes, any brands present within content, and the mood and emotion of individual scenes within TV shows and films. This can be used for contextual targeting.

Ad Tech 52

Ad Tech Audience Media Advertising 52

Basis

MARCH 14, 2024

Contextual targeting is a bit of a throwback, harkening back to mediums like linear TV, print, and terrestrial radio—in other words, places where third-party cookies do not exist. And with new content cropping up—across webpages, podcasts, connected TV content, and more—you can get as broad or specific as you want.

Advertising 76

Advertising Cookies CPM Retargeting 76

Unruly

FEBRUARY 23, 2023

In a Q&A that appeared in ExchangeWire , Unruly’s Erhard Neumann, Managing Director of our Spearad ad serving and unified auction platform, discussed the current state of CTV and how TV broadcasters and CTV/OTT content providers can address industry challenges. On a website you can go on content categories.

Ad Server 52

Ad Server Audience Advertising 52

Digiday

NOVEMBER 22, 2022

Of course, brands are ready to take to social media and digital channels to reach shoppers where they spend a good deal of their time, but there’s another marketing channel that will play an important role in brands’ holiday marketing: TV.

Pop-Up 69

Pop-Up Marketing Media Advertising 69

MNTN

SEPTEMBER 2, 2022

While some Connected TV watchers have strong opinions on whether they are willing to watch ads while streaming, new data reveals that most streamers are less concerned with the presence of ads when selecting a new streaming service. Connected TV in the News. Ge t the Latest Connected TV News, Right to Your Inbox.

Entertainment 52

Entertainment Advertising MarTech Marketing 52

MNTN

JULY 29, 2022

During the summer months, we often expect TV viewing time to decrease as consumers spend more time outside enjoying the warmer weather. But according to Nielsen’s June 2022 The Gauge report, total TV viewing time in June actually increased by 1.9%. of all TV viewing. Connected TV in the News. contact-form-7].

Advertising 59

Advertising Marketing 59

Digiday

DECEMBER 19, 2022

At the same time, Kardashian’s Skkn by Kim rolled out its first 30-second ad spot this month on connected TV platforms Hulu and YouTube, linear TV cable network E!, According to Kardashian, roughly 90% of the ad spend for the campaign is dedicated to streaming and linear TV, with the rest going toward out-of-home.

Pop-Up 87

Pop-Up GDPR Retargeting Fashion 87

Basis

NOVEMBER 2, 2022

Over the past several years, connected TV (CTV) viewership has skyrocketed. Marketers want to reach people when and where they’re watching video, and with over 109 million US households using a connected TV in 2022, CTV advertising is like blasting Mariah Carey the day after Thanksgiving: it just makes sense.

Advertising 82

Advertising Viewability Demand Side Platform Video Ads 82

MNTN

JULY 26, 2023

Thankfully, Connected TV (CTV) creates an opportunity for brands to reach the right people at the right time. As marketers and advertisers navigate a digital-first world, they’re focused on reaching interested customers with specific and relevant ad creative while saying goodbye to the limitations of traditional TV advertising.

Marketing 52

Marketing Conversion Rate Conversion Audience 52

MNTN

JULY 29, 2022

During the summer months, we often expect TV viewing time to decrease as consumers spend more time outside enjoying the warmer weather. But according to Nielsen’s June 2022 The Gauge report, total TV viewing time in June actually increased by 1.9%. of all TV viewing. Connected TV in the News. contact-form-7].

Advertising 52

Advertising Marketing 52

Martech Series

AUGUST 11, 2022

is comprised of the demand side platform, Sabio; real-time measurement and attribution platform, App Science; and streaming TV technology pioneer, Vidillion. Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World. Sabio Holdings, Inc.,

MarTech 90

MarTech Demand Side Platform Machine Learning Advertising 90

Martech Series

SEPTEMBER 8, 2022

New features include access to year-over-year trends, greater regional and demographic specificity, category-specific insights, and several hundred new segments. Rotating insight on political sentiments, consumer confidence and category specific trends on brands, needs and behaviors.

Audience 95

Audience Agency Advertising ROI 95

Martech Series

SEPTEMBER 15, 2022

-The company will unveil new product innovations on the XM Platform to help organizations connect more deeply with their customers and employees – and make business more human. Marketing Technology News: Xperi Announces Expansion of Vewd OpX for TV Operators.

Conversion 80

Conversion MarTech Marketing 80

VideoWeek

SEPTEMBER 29, 2023

The judging panel of media, tech and creative specialists brought their marketing and technology expertise to categories ranging from social and ad technology, right through to data and sustainability. Judges were hugely impressed by the calibre of this year’s entries and many went right to the wire.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

Martech

DECEMBER 6, 2023

TV has become a powerful performance channel Advertisers once used television primarily as an awareness play. Netflix’s sponsorships are broken into three categories: title, moment and live. They don’t get upset with the TV manufacturer.” The post Could happy advertisers be the key to connected TV success?

Advertising 107

Advertising Ad Server Manufacturing Brand Awareness 107

VideoWeek

MAY 31, 2023

And Denstu’s outlook was weak for TV, estimating a 3.1 But the firm forecast a stronger Q4, when advertisers tend to up their TV investment, before bouncing back to 4 percent growth in 2024. The business also highlighted connected TV as a “rapid growth” area, with ad spend due to grow by 15.2 percent (2.6

Pharmaceuticals 59

Pharmaceuticals Agency Media Audience 59

Basis

JUNE 16, 2022

Agency Execs Shine a Light on Connected TV Advertising’s Goldilocks Paradox During Digiday’s CTV Virtual Forum [:04]. Welcome to the chaotic landscape of Connected TV. The new standardizations could have huge implications for the growing in-game ad opportunity (not to mention the metaverse …).

Marketing 68

Marketing Agency Advertising Media 68

MNTN

JULY 15, 2022

And, thanks to advancements in the Connected TV (CTV) space, you can serve prospecting and retargeting ads directly to your ideal audience on the biggest screen in the house. MNTN Performance TV Audiences. Sign Up for the Connected TV Report Subscribe to the report Apple, Amazon, NBC and more use to get their CTV news.

Retargeting 81

Retargeting Conversion Rate Shipping Conversion 81

Digiday

JUNE 27, 2022

Athletic footwear company Hoka is taking to marketing platforms like connected TV in its first-ever global ad campaign, marking a big public leap for a brand that’s been busy with behind-the-scenes retail growth. She said the platform allows for greater targeting to “active adults” than traditional TV ads. “We

Pop-Up 67

Pop-Up Retail Brand Awareness Fashion 67

MNTN

MARCH 22, 2024

It’s a powerful means of connecting with consumers by using their location to influence the marketing content they receive. For example, Connected TV advertising is a practice that allows you to target users in specific ZIP codes or radiuses using location data derived from their Wi-Fi routers.

Advertising 52

Advertising Marketing Conversion Rate Audience 52

Martech

AUGUST 23, 2022

Recent announcements from streaming giants on their intent to introduce lower-cost, ad-supported offerings are shaking up the streaming TV landscape. While both serve as significant shifts in the TV landscape, advertising on streaming services isn’t a dealbreaker for most viewers. A May 2022 Gartner survey of over 300 U.S.

Marketing 101

Marketing Audience Media Ad Targeting 101

Digiday

DECEMBER 21, 2022

Register to watch more of the discussion and learn how marketers are using innovative ad servers to enhance CTV and linear TV campaigns. One of the things we believed at the time was that traditional TV was going away. As CTV and linear create options, interoperability has become a key challenge.

Ad Server 59

Ad Server Advertising Conversion Media 59