VideoWeek

APRIL 26, 2024

Deutsche Telekom and Equativ Bring Addressable Ads to MagentaTV Deutsche Telekom this week announced that MagentaTV, the German telco’s TV offering, will enable addressable advertising from mid-2024. The telco recently revamped MagentaTV, which offers live TV and on-demand content, including free ad-supported streaming TV (FAST) channels.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is a Supply-Side Platform (SSP)?

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Ad Monsters

OCTOBER 19, 2022

Turning to a Google Certified Publishing Partner like OAO — a full-service, digital ad operations agency that focuses on publisher-side ad operations — for guidance and access to exclusive services. . In fact, 73% of those surveyed said they use Google Ad Manager. Working Well with Google’s AM360 .

Ad Ops 98

Ad Ops Ad Server Demand Side Platform Ad Exchange 98

Brid.tv

DECEMBER 20, 2022

On the sell-side , there are publishers/developers and supply-side platforms. On the buy side , there are brands/advertisers and demand-side platforms. Between the two stand mobile ad networks and exchanges , which act as intermediaries. Smaato is an ad platform with a proprietary ad server.

Advertising 54

Advertising CPM Mobile Ads CPC 54

VideoWeek

JUNE 16, 2023

Within the main Uber app, video ads will run when users are waiting for their ride to arrive, with some vehicles also carrying tablets which will play video ads too. Within Uber Eats, ads will run after customers place orders, up until their order arrives. Read on VideoWeek.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Managing first- and third-party data and using it for content personalization and ad targeting.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

VideoWeek

NOVEMBER 3, 2023

Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service.

Ad Tech 98

Ad Tech Ad Server Media Agency 98

Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Based on an interview with Iván Markman, Yahoo’s chief business officer, and Gio Gardelli, who leads product for Yahoo’s ad targeting, identity and trust. What is ConnectID?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Clearcode

JANUARY 22, 2023

Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking. different servers). The matched data can then be used for ad targeting, measurement and analysis.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90