MNTN

MARCH 14, 2024

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments.

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Digiday

NOVEMBER 14, 2022

The combined entity will be known as Lumen with the new look outfit — a combination of Avocet’s demand-side platform and Lumen Research’s eye-tracking technology — now aiming to further its attention measurement wares in the U.S.

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Lemonads

SEPTEMBER 13, 2020

Once you’ll know exactly what RTB is and how it works, you’ll crave to start applying it with your ads, targeting more interested people and actually achieving more sales! Which Platforms does RTB involve? Before explaining how these different platforms work together for real bidding, let’s see what each platform does!

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AdvertiseMint

OCTOBER 24, 2023

The website sends the user’s information and the available ad space details to an ad exchange. This exchange then evaluates the user data and matches it with the criteria set by advertisers on demand-side platforms. This real-time bidding is just one type of programmatic advertising.

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Automatad Inc.

NOVEMBER 23, 2023

How Different Is a Supply-Side Platform from a Demand-Side Platform? Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. The aim is to secure the best price for each impression.

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TechCrunch Ads

MAY 26, 2022

Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition.

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Clearcode

JANUARY 22, 2023

What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? Everything happens on the fly, so the tool reduces ad production and delivery costs. Data can come from demand side platforms (DSPs) , data management platforms (DMPs) , customer relationship management platforms (CRMs) , etc.

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Basis

MARCH 14, 2024

You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. From there, all you have to do is submit a programmatic bid through your DSP to place your ad on any contextually relevant pages and/or environments.

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Clearcode

AUGUST 8, 2023

PETs for Demand-Side Platforms (DSPs) By incorporating data clean rooms, homomorphic encryption, differential privacy, and secure multi-party computation , DSPs can navigate the balance between ad personalization and user privacy.

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Martech

MARCH 15, 2022

At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Demand-side platforms.

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Ad Monsters

MAY 22, 2023

Disparate statistics Scenario Behind An advertising operations manager at a marketing agency is sick and tired of accumulating ad statistics from miscellaneous demand-side platforms. This case jeopardizes the efficiency of ad targeting.” Showing the First Card “DSP Diversity” What challenges does it hide?

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Clearcode

DECEMBER 12, 2022

Back in 2012, the Singapore-based telecommunications company SingTel acquired Amobee, an AdTech company offering a demand-side platform (DSP), for $321 million. If a software engineer doesn’t know what a demand-side platform (DSP) is, then how are they expected to build one that works?

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Basis

MARCH 14, 2024

You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. From there, all you have to do is submit a programmatic bid through your DSP to place your ad on any contextually relevant pages and/or environments.

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Clearcode

SEPTEMBER 20, 2023

In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? What Is a Demand-Side Platform and What Is It For? But with this has also come a need to look for cutting costs.

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Monetize More

JUNE 13, 2023

They may need to explore alternative approaches to ad targeting, such as contextual advertising that relies on the webpage’s content rather than user-specific data. Publishers need to be aware of these shifting privacy practices and regulations to adapt their advertising strategies accordingly.

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VideoWeek

APRIL 26, 2024

Deutsche Telekom and Equativ Bring Addressable Ads to MagentaTV Deutsche Telekom this week announced that MagentaTV, the German telco’s TV offering, will enable addressable advertising from mid-2024. The telco recently revamped MagentaTV, which offers live TV and on-demand content, including free ad-supported streaming TV (FAST) channels.

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Digiday

JULY 14, 2022

. “Microsoft gives Netflix a global partner that can both serve their tech and monetize in every market around the world, not just the top ones,” said Dave Morgan, CEO of TV ad targeting firm Simulmedia. Clypd’s ad tech supports connected TV ad deals, for example.

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Clearcode

OCTOBER 24, 2023

In digital advertising, a demand-side platform (DSP) plays a big role, as it helps advertisers buy ad space from multiple publishers. Inside the DSP, there’s a part called the bidder, which automates the process of bidding on ads. What Is a Demand-Side Platform (DSP)? What Is a Bidder?

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Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Third-party cookie depreciation.

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Martech Series

NOVEMBER 1, 2022

Demand-Side Platform with Built-In Audiences Offers Marketers Unprecedented Ad Targeting Capabilities. CIENCE introduces the next generation of account-based marketing (ABM) with the general availability and official worldwide release of CIENCE GO Digital.

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Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is a Supply-Side Platform (SSP)?

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Clearcode

DECEMBER 6, 2022

The primary idea behind Seller Defined Audiences is to provide a standardized method for publishers and data providers to define targetable audiences that buyers can understand and bid on. The technology avoids using user-level IDs for ad targeting. Buyers can target the same cohorts across different publishers.

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Smart-Hub

DECEMBER 22, 2023

Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Advertisers and publishers leverage DMPs to gain insights into audience behavior, enabling them to create more targeted and personalized advertising campaigns.

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Clearcode

NOVEMBER 21, 2022

The programmatic advertising ecosystem of today consists of over a dozen different types of advertising technology (AdTech) platforms and intermediaries that all play a crucial role when it comes to the creation, execution, and measurement of advertising campaigns. . DSPs allow media buyers (i.e. Key Points. What Is a Meta-DSP?

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Monetize More

MARCH 2, 2023

As demonstrated, in the process of ad inventory being bought and sold on a per-impression basis, Ad Exchanges act as the platform where publishers and advertisers come together to trade digital ad inventory This marketplace (Ad Exchange) uses DSPs (Demand side platforms) to assess the ad inventory available to the advertisers.

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VideoWeek

JANUARY 26, 2024

Index Exchange Announces Omnichannel Platform ‘Marketplaces’ Index Exchange, an ad exchange business, has announced a new omnichannel platform called Marketplaces.

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VideoWeek

FEBRUARY 23, 2024

The Trade Desk Integrates Ad Fontes Media Ratings to Direct Spend Towards Quality Journalism The Trade Desk has integrated media ratings data from Ad Fontes Media, a company that gauges bias and reliability of news sources, into its demand-side platform (DSP).

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Brid.tv

DECEMBER 20, 2022

On the sell-side , there are publishers/developers and supply-side platforms. On the buy side , there are brands/advertisers and demand-side platforms. Between the two stand mobile ad networks and exchanges , which act as intermediaries. Drawbacks of In-App Advertising.

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Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. They buy an audience, not an ad space.

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Adtelligent

JULY 19, 2022

In addition, lead form ads offer other data on potential leads requiring minimal interaction with the web source. Search Map listing ads. Targeted advertising on Google Maps is a perfect way to find local users and turn them into leads. Ads on Maps help people to find the location of the business quickly.

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Monetize More

MAY 16, 2023

The Increasing Use of Programmatic Advertising Another trend is the increasing use of programmatic advertising , allowing advertisers to more accurately target specific audiences. This has spurred growth in the use of supply-side platforms (SSPs) to manage ad inventory and make it available to demand-side platforms (DSPs) programmatically.

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illumin

JUNE 7, 2018

It makes sense for website owners to work with display networks as these networks essentially broker their ad-space for them by providing advertisers with a wide variety of attractive (relevant) websites on which to serve their ads.

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VideoWeek

JUNE 16, 2023

Within the main Uber app, video ads will run when users are waiting for their ride to arrive, with some vehicles also carrying tablets which will play video ads too. Within Uber Eats, ads will run after customers place orders, up until their order arrives.

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Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

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Digiday

NOVEMBER 20, 2022

That list includes ad verification firm DoubleVerify and demand-side platform MediaMath. However, it’s possible that neither company uses fingerprinting to track people for ad targeting purposes. Is this just for ad targeting? Not at all.

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Monetize More

MAY 2, 2023

They wanted to ensure that their ads were reaching the right audience and that they were only paying for ad impressions that were actually viewed by users. This led to the development of various ad targeting technologies, such as demographic targeting and contextual targeting.

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SODP

MAY 30, 2023

These platforms are usually connected to multiple ad exchanges and multiple ad networks. When an SSP receives a bid request from the publisher, it forwards them to an ad exchange and kick-starts the bidding process. Ad exchange automation empowers brands to access preferred ad spots at highly competitive prices.

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