Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

NOVEMBER 4, 2022

Here’s what the process of client-side video header bidding looks like step-by-step: A user plays the publisher’s video. The player’s header bidding wrapper reaches out to supply-side platforms and ad exchanges. These SSPs and ad exchanges usually purchase creatives from demand-side platforms.

Header Bidding 73

Header Bidding Ad Server Video Ads Ad Exchange 73

Clearcode

APRIL 21, 2023

Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g. Ad revenue.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Monetize More

APRIL 13, 2023

Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield. However, this variable is known to be a bad predictor of what an ad impression is worth. That information is passed directly to the publisher’s ad server.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

YieldBird

JUNE 22, 2023

Using a single platform, it allows publishers to send bid requests to multiple demand partners, such as ad networks, exchanges, and demand-side platforms (DSPs). By working with SSPs, publishers can diversify their revenue channels and increase their chances of achieving better fill rates and overall yield.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Exchange Ad Space 52

YieldBird

JUNE 22, 2023

Using a single platform, it allows publishers to send bid requests to multiple demand partners, such as ad networks, exchanges, and demand-side platforms (DSPs). By working with SSPs, publishers can diversify their revenue channels and increase their chances of achieving better fill rates and overall yield.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Exchange Ad Space 52

Automatad Inc.

JANUARY 23, 2023

The demand partners get the bid responses from their respective demand-side platforms (DSPs) and return them to the header bidding wrapper. The wrapper selects the demand partner with the highest bid and passes the bid (along with the ad creative) to the ad server via a key value.

Header Bidding 52

Header Bidding Ad Server Ad network Ad Inventory 52

Brid.tv

JUNE 26, 2023

What to Look for in a Video Ad Network? Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. This network lets publishers monetize videos with top-quality demand at premium rates.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. 7) How Do You Integrate With their Ad Servers?

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

Brid.tv

AUGUST 31, 2022

Campaign Pushing — After that, the platform will match and distribute your ads to the appropriate audience. Ad Displaying — The OTT platform and the ad server will communicate with these ad tags to know which ad to display. Ideally, you’ll want to aim for a mix of the two.

Advertising 52

Advertising Video Ads Ad Server Cookies 52