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Should I run AdX only, Header bidding only or both?

Monetize More

However, if you’re not part of Google Ad Exchange, you don’t have access to this ad network’s massive demand pool. This means that you won’t be able to monetize every impression as efficiently as Google’s Ad Exchange will. The result will be lower fill rates and many impressions wasted.

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What Is Ad Exchange and How Does it Work – A Guide for Publishers

Automatad Inc.

In ad buying and selling, the different components that work with ad exchanges are the publisher, advertiser, supply-side platform (SSP), demand-side platform (DSP), and ad server. High demand: You can connect with a vast network of demand partners through ad exchanges.

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What is a Supply-Side Platform (SSP) – A Guide for Publishers

Automatad Inc.

How Different Is a Supply-Side Platform from a Demand-Side Platform? Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. The aim is to secure the best price for each impression.

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The Best Mobile Ad Networks For 2023

Monetize More

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites.

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The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

On the sell-side , there are publishers/developers and supply-side platforms. On the buy side , there are brands/advertisers and demand-side platforms. Between the two stand mobile ad networks and exchanges , which act as intermediaries. Australia $10.6 $7.8 Japan $10 $5.6

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20 Best Video Ad Networks for Publishers

Brid.tv

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Key Features of an SSP

Clearcode

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is a Supply-Side Platform (SSP)?