Martech Series

OCTOBER 18, 2022

ActionIQ, the leader in customer experience (CX) solutions that deliver actionable insight from customer data, announced its CX Hub for Acquisition Marketing, a powerful solution that allows advertisers and marketers to prospect and acquire new customers in a world without third-party cookies.

Demand Side Platform 78

Demand Side Platform Data Management Platform Marketing Cookies 78

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. To help you better analyze the capability of different Demand Side Platforms, we are dividing this article into two parts. 1) Campaign Management.

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Demand Side Platform Machine Learning Rich Media Audience 52

SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

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Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Martech Series

JUNE 22, 2022

Account-Based Demand Side Platform (DSP). Account-Based Buyer Intent Data Tools. Account-Based Orchestration Platforms. Demandbase was called out as a leader in the G2 Grid® Reports in multiple categories across: Sales Intelligence. Marketing Account Intelligence. Account-Based Marketing Account Intelligence.

Demand Side Platform 74

Demand Side Platform Account-Based Advertising MarTech Marketing 74

Martech

MAY 19, 2022

In 2019, the company purchased AI and content classification company Temnos in January, data management platform (DMP) and demand-side platform (DSP) Sizmek in April. It snapped up location data company PlaceIQ in July. For its part, Zeta Global acquired surveying tool Appness in October 2021.

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MarTech Marketing Demand Side Platform Finance 110

Martech Series

NOVEMBER 21, 2022

Yahoo ConnectID also directly integrates with leading data management platforms (DMPs) and customer data platforms (CDPs) to ingest and activate against third-party data.

Demand Side Platform 84

Demand Side Platform Fill rate Machine Learning Data Management Platform 84

Martech

NOVEMBER 8, 2021

Snapshot: Data management platforms. For years marketers and advertisers have used data management platforms, or DMPs, to manage audience information. . “It’s about being able to future-proof those processes and being able to continuously scale those products that you build.”

Entertainment 98

Entertainment Marketing Data Management Platform Demand Side Platform 98

InMobi

JANUARY 22, 2021

It also highlights the different players involved with data in programmatic advertising including demand-side platforms, supply-side platforms, ad exchanges, ad networks and social media networks.

Ad Tech 52

Ad Tech Demand Side Platform Data Management Platform Ad network 52

MNTN

FEBRUARY 14, 2024

Here are the critical components of that automated process: Demand-Side Platform (DSP) A Demand-Side Platform (DSP) helps advertisers purchase digital ad inventory. In other words, it’s an automated buying platform that buys ad space through an ad exchange for a predetermined price.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Clearcode

JANUARY 22, 2023

Dynamic Creative Optimization vs Static Creative Dynamic Creative Optimization vs Dynamic Creatives Dynamic Creative Optimization vs Creative Management Platforms (CMPs) A Data Management Platform (DMP) for DCO How Does a Dynamic Creative Optimization (DCO) Tool Work?

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Martech Series

JULY 6, 2022

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced the signature of a strategic alliance, including the acquisition of a majority stake, with Displayce, the DSP (Demand Side Platform) leader specialised in the purchasing and optimisation of digital outdoor advertising (DOOH).

Advertising 52

Advertising Data Management Platform Demand Side Platform Media 52

Digiday

FEBRUARY 28, 2023

In the wake of such signal loss , an abundance of replacements have flooded the market with certain technology labels, such as “ data management platforms ,” losing favor among some, given the perception that they are associated with third-party data.

Cookies 74

Cookies Marketing Demand Side Platform Ad Server 74

Digiday

OCTOBER 24, 2022

Here’s an exhaustive, but by no means definitive, list of publishers doing exactly that: French news publisher Le Monde built its own consent management platform last summer and also has a customer data platform for its subscribers that doubles as a data management platform for its advertisers.

Ad Tech 74

Ad Tech Demand Side Platform Data Management Platform Audience 74

Automatad Inc.

NOVEMBER 23, 2023

Ad exchange (AdX): This platform allows publishers to list their ad space and conducts a real-time auction to let advertisers bid on impressions. Publishers connect to ad exchange through the supply-side platform (SSP), and advertisers connect to AdX through the demand-side platform (DSP).

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

InMobi

FEBRUARY 23, 2021

This ad call or ad request is made to a publisher’s ad server or mediation platform that sends this request to multiple supply-side platforms (SSPs) and ad exchanges. Next, SSPs or exchanges conduct an auction for all demand-side platforms (DSPs) to bid on available ad placements.

Advertising 52

Advertising Demand Side Platform Impressions Pop-Up 52

Basis

SEPTEMBER 26, 2023

Let's start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match.

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52

Clearcode

SEPTEMBER 20, 2023

In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? What Is a Demand-Side Platform and What Is It For? But with this has also come a need to look for cutting costs.

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Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Clearcode

AUGUST 8, 2023

And, tokenization replaces sensitive data — e.g., e-mail addresses — with non-sensitive tokens, securing data in case of data breaches and identity theft attempts. These encrypted profiles can be used to target ads effectively while the underlying user data remains secure and private.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Ad Monsters

MAY 22, 2023

Disparate statistics Scenario Behind An advertising operations manager at a marketing agency is sick and tired of accumulating ad statistics from miscellaneous demand-side platforms. To recap, brands with data sets can’t avoid a partial leakage after sending data to DMPs when bringing them to a common standard.

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Ad Ops Ad Inventory Ad Tech Demand Side Platform 92

Digiday

OCTOBER 9, 2022

.” Kevin Bauer, data and identity lead at Prohaska Consulting, echoed Knapp’s thoughts, pointing out how first-party data comes with a premium, especially compared to earlier years when third-party data was readily available and widely used. There’s so much more work that needs to be done to get to that point.”

Marketing 73

Marketing Demand Side Platform Retail Data Management Platform 73

Martech

MARCH 15, 2022

Adtech comprises two primary platforms: demand and supply-side. While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions. Demand-side platforms.

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First-Party Cookies Cookies Impressions Ad Exchange 118

Smart-Hub

DECEMBER 22, 2023

Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

MNTN

MARCH 19, 2024

Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory. Demand-side platforms can be used to purchase inventory across digital, mobile, and Connected TV. Are Amazon Ads Programmatic?

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Demand Side Platform Advertising Ad Exchange Ad Inventory 97

InMobi

MARCH 5, 2019

Dozens of mobile performance-centric demand-side platforms (DSPs) are available in the market. Self-serve capability (access to campaign setup/management dashboard). Data Management Platform (DMP) integrations (none, built-in, third-party vendor support). How do you choose between them?

A/B Testing 52

A/B Testing Non-Profit Marketing CPM 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.

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Demand Side Platform Impressions Education Ad Server 62

Adtelligent

FEBRUARY 2, 2022

It is possible by collecting data about a user’s web-browsing behavior with the help of any user identifier like pixel or cookies. Data is usually harvested from numerous sources to get a fuller picture of users’ online habits.

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

AdPushup

MARCH 3, 2023

DSP vs DMP has become a common search term for both the buy and sell side. Learn the difference between DSP and DMP, their use in the programmatic supply chain, and the new hybrid offerings that combine both. Gone are the days when advertisers could call publishers and a deal was created by word of [.]

Demand Side Platform 98

Demand Side Platform Advertising Data Management Platform Ad Ops 98

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Clearcode

OCTOBER 24, 2023

In digital advertising, a demand-side platform (DSP) plays a big role, as it helps advertisers buy ad space from multiple publishers. Key Takeaways A demand-side platform (DSP) is an advertising technology platform that allows advertisers to buy ad space from publishers in real-time, targeting specific audiences.

Demand Side Platform 59

Demand Side Platform Ad Exchange Impressions Ad Space 59

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids.

Advertising 115

Advertising Marketing Ad Exchange Retail 115

InMobi

JUNE 5, 2018

They’ll either use proprietary technology or a Demand Side Platform (DSP) to buy and optimize media campaigns on ad exchanges, ad networks and other available inventory sources they are connected with. This could allow the retargeting company to serve ads dynamically based on in-store purchase data, for example.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

Clearcode

DECEMBER 6, 2022

Publishers can also use their existing data platforms, such as a data management platform (DMP) or customer data platform (CDP), to create seller-defined audiences using the first-party data stored in the platform. What Data Can Publishers Use to Create Seller-Defined Audiences?

Audience 52

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Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. They buy an audience, not an ad space. It is essential to understand.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Brid.tv

NOVEMBER 1, 2022

In turn, the ad exchange forwards the offer to a demand-side platform , which tailors to advertisers, and creates an auction for the real estate. The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Google Ad Manager 360.

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Header Bidding Demand Side Platform Real Estate Advertising 52