Demand-side platform The Trade Desk began letting buyers test a new product called SP500+, which lets brands target a group of premium publishers, ADWEEK has exclusively learned.
SP500+—Sellers and Publishers 500+—is a new interface for buyers that lets them target users across around 500 premium publishers, including The New York Times, Disney+, Hulu, ABC and The Wall Street Journal, according to documents viewed by ADWEEK. Spotify and other audio publishers are currently not available via SP500+, but the TTD intends to include Spotify, according to TTD.
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