Digiday

JUNE 20, 2023

Building on an initial partnership they announced back in January at CES, Omnicom Media Group and Albertsons Media Collective are escalating their relationship around investing in connected TV, Digiday has learned. Several video publishers have already been using this, including Paramount, Warner Bros.

Media 63

Media Audience Marketing 63

Basis

JANUARY 31, 2023

Both companies plan to expand the partnership into additional categories, in hopes of tapping into the $142 billion AR and VR technology market. The Creator Economy at CES [:03] Here, eMarketer covers key trends on creator marketing from 2023’s CES event.

Media 76

Media Cookies Impressions Retail 76

Martech Series

NOVEMBER 28, 2022

Marketing Technology News: StoryFile Named CES 2023 Innovation Awards Honoree. Regional and Global AWS Partner Awards recognize partners whose business models continue to evolve and thrive on AWS as they work with customers. The fact that Sendbird is built on AWS and certified as an AWS Partner made our decision that much easier.”.

eCommerce 87

eCommerce Communications Audience Conversion 87

Martech Series

JANUARY 3, 2023

The cloud-native OTT company will also be making its first appearance at CES this coming January. ” To amplify its relevance within the entertainment ecosystem, Quickplay will be at CES 2023 in Las Vegas for the first time.

Entertainment 83

Entertainment Media MarTech Marketing 83

InMobi

JANUARY 11, 2021

On the eve of CES 2021, we wanted to revisit our past insights, which you can download here. The InMobi Pulse team reviewed new user trends for each category and several brand-specific products within each. Let’s break down the connected home by category: Security: Home security users increase consistently month over month.

Electronics 52

Electronics Marketing Media 52

Martech

JULY 13, 2021

Instacart reported in April of this year that fresh produce was the fastest-growing among its top 10 categories, showing an increase of over 300% YoY. Head of Marketing at Vasil Search, selected revenue, but also conversions and “a quantified Customer Satisfaction Score — NPS, CSAT, CES, Trustpilot scores, whatever. Read more here.

Shipping 117

Shipping ROI MarTech Retail 117

Digiday

JANUARY 22, 2023

The beauty of our 100+ advertisers ensures that we have variety, volume and versatility of client categories and creative, which sets the stage for a better viewing experience – and essentially helps maintain our low frequency caps,” they said. This practice all ties back to our commitment to a high quality viewer first experience.

Ad Targeting 77

Ad Targeting Ad Server Geo targeting Ad Tech 77

Digiday

NOVEMBER 27, 2022

While the full experience of the Dentsu NXT Space will launch at CES early next year, Digiday got a preview of some features coming to the space. Others, including Publicis Groupe and Horizon Media, have similar experiments in areas of blockchain, non-fungible tokens, metaverse and gaming as Web3 interest grows. Microsoft-powered tools.

Media 66

Media Retail Education Marketing 66

Digiday

FEBRUARY 26, 2023

They’ve been more active at Cannes and CES and thus seen as having a leadership position in the space,” said Marc Guldimann, CEO of Adelaide, one of several firms providing attention metric tools to agencies, media companies and marketers. Hanson noted that OMD has put attention to use in 11 markets, across 13 categories and 25 brands.

Media 68

Media Pop-Up Agency Banner 68