Digiday

MARCH 14, 2023

The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the next generation of leaders making significant impacts in their respective industries. For example, Victoria Bishara de Leon, director of content marketing at LiveIntent, is a finalist for Digiday Future Leader in the Technology Provider category.

Retail 61

Retail Education Public Relations Food 61

OpenX

NOVEMBER 3, 2022

The partnership creates a global infrastructure to supply streamlined access to first-party data for programmatic advertising, making identity-based buying easier and more scalable than ever. The privacy-safe offering is easily enabled through OpenX Deal IDs , and audience targeting relies on privacy-protected, first-party publisher data.

Real Estate 52

Real Estate Media Cookies Fashion 52

Basis

JANUARY 24, 2024

After all, with so many product categories falling under the retail umbrella, and significant variation within each category (size, color, material, etc.), What are the top considerations for retail and e-commerce advertisers going into the cookieless future? Andrew Barbuto: I’d say there are two major considerations.

Retail 70

Retail Advertising Cookies Marketing 70

Martech

FEBRUARY 9, 2022

At one session, specifically focused on alternative identity solutions, most of the audience were adtech professionals. It will assign a small number of interests to a user, changing every few weeks, enabling advertisers to target those users without knowing their identities. Google doesn’t have all the answers.

Agency 94

Agency Marketing GDPR Cookies 94

Martech Series

FEBRUARY 1, 2023

Combining AppDirect and TBI will enable advisors to accelerate growth through an extensive multi-category catalog, the ability to offer more value-added services, and exceptional customer service. TBI advisors will more easily find, buy, and manage technology solutions and expand their portfolio, ultimately future-proofing their business.

Education 75

Education Finance MarTech Marketing 75

Martech Series

JUNE 8, 2022

A unique content discovery path is created for each customer that organically guides them to more relevant products and categories throughout marketing programs, helping achieve higher lifetime value for the brand. Current approaches drive short-term, limited results in lieu of maximizing engagement and long-term revenue.

Impressions 85

Impressions Communications MarTech Audience 85

Ad Monsters

JULY 8, 2022

Most theorists classify Web3 into three main categories which include decentralization, ownership, and transparency. . Change is inevitable, especially in the ad tech space which is constantly developing new systems to improve itself. The first era of the internet was created in the 90s. It was characterized by static, text, and graphics.

Advertising 98

Advertising Cookies Ad Tech Non-Profit 98

Media Math

JANUARY 27, 2023

US Multi-State 2023 Privacy Compliance As you are preparing for your US Multi-State 2023 compliance, for California, Virginia, Colorado, Connecticut and Utah, we have prepared some guidance located in our Privacy, Security and Identity Hub here. I discussed this recently with ID5 in its ID5 Identity 2023 here.

GDPR 52

GDPR Cookies Marketing 52

Ad Monsters

APRIL 10, 2024

Flaccavento shared some thoughts about getting prepared to go cookieless (even if Google delays deprecation again), thriving without cookies, and what Ogury sees as the future of successful targeting. The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. Grounded in Privacy.

Cookies 111

Cookies Ad Tech Retail GDPR 111

Martech Series

AUGUST 4, 2022

It also introduces a variety of features covering each category of contemporary consumer protection: security, privacy, performance and identity. It also introduces a variety of features covering each category of contemporary consumer protection: security, privacy, performance and identity.

Brand Lift 86

Brand Lift Education MarTech Conversion 86

InMobi

MARCH 24, 2023

Key Trends The Study showed that the primary focus for publishers is on identity resolution and contextual targeting, with more than 65% of respondents rating identity and targeting as their top focus areas for 2023. Unique ad formats include native ads and app-open ads (launched by Google).

Audience 52

Audience Cookies Ad Tech Advertising 52

Ad Monsters

NOVEMBER 16, 2022

He came to Publisher Forum Nashville to share what he’s learned with other publishers and how he’s used that knowledge to prepare his media brands for the cookieless future. . We constantly talk about the future of the cookie, but does anyone remember how we got here? . His team has coined him the post-cookie savior.

Cookies 97

Cookies Viewability Click Through Rate Food 97

AdvertiseMint

NOVEMBER 3, 2023

This company focuses on acquiring and growing Amazon businesses and other e-commerce platforms to create a diverse portfolio of brands across various product categories. This Amazon aggregator has a diverse range of brands in its portfolio, spanning various product categories. Berlin Brands Group (BDG).

Marketing 52

Marketing Communications Electronics Retail 52

YieldBird

MARCH 27, 2024

Understanding Privacy Sandbox For website owners, it’s important to get familiar with how Privacy Sandbox works and what it means for the future of online advertising. GAM: Identity insights Google Ad Manager (GAM) has introduced a useful feature that aids publishers in comprehending the nuances of this transition.

Cookies 52

Cookies Audience Header Bidding Impressions 52

Martech Series

JUNE 3, 2022

The logo is altered to symbolize NFTICALLY’s dynamic future in the NFTs, as well as the blockchain & Web 3.0 “Our goal is to further establish the company’s identity as the industry leader in our ecosystem. ecosystem for a unified immersive experience.

MarTech 52

MarTech Marketing 52

OpenX

MARCH 29, 2021

In this edition of Insights from the Buy Side we spoke with Jessica Lough, a VP of Precision Media at Digitas NA, and got her thoughts on the future of digital advertising and how she and her team are helping their clients in this fast changing landscape. VP Precision Media at Digitas NA.

Cookies 52

Cookies Audience Conversion Ad Tech 52

Digiday

JANUARY 11, 2023

The market isn’t so much faced with an “identity crisis” as it is with a quandary over which identity tools best fit their needs, according to several studies. The whole identity thing is like the emperor’s new clothes. Unnamed source. Start with privacy: Can I probe the data’s provenance?

Cookies 65

Cookies GDPR Audience Media 65

Paleo AdTech

JULY 13, 2021

of Global Product Marketing at Salesforce, focusing on the data and identity suite of products including Audience Studio (a DMP) and the Salesforce CDP. The latter is the #1 book on the hottest category in marketing technology today. It’s also one of the only books on the category, but let’s not quibble.

Ad Tech 52

Ad Tech Cookies Audience Agency 52

Basis

SEPTEMBER 13, 2022

Here, we shine a light on the trends behind programmatic’s continued evolution, covering its widening scope across multiple formats, the growing popularity of private marketplaces (PMPs), the identity solution saga , and a whole lot more. This year, it is estimated that programmatic will account for a massive 90.2%

Advertising 88

Advertising Cookies Rich Media Video Ads 88

VideoWeek

APRIL 19, 2024

Speculation has been rife over Paramount’s future – previous rumours of a merger with Warner Bros. And 40 percent of new subscribers signed up for the ad-supported tier, in markets where that tier is available. Discovery have died down, but Skydance Media has been reported recently to be close to sealing a merger.

Media 52

Media Pop-Up Agency Advertising 52

Basis

MARCH 29, 2023

Other use cases include resolving customer identity, driving best offers in real-time, and bridging online and offline experiences. The sometimes-synonymous use of these terms stems from the fact that automation is a broad category encompassing an entire class of technologies that includes AI itself.

Advertising 75

Advertising Machine Learning Agency Media 75

Basis

MARCH 20, 2023

Here, Noor offers a framework for what advertising teams can do today to set themselves up for success in a privacy-focused future. Couple these factors with the impending deprecation of third-party cookies in Google Chrome , and it’s no surprise that advertisers are concerned about the future.

Cookies 83

Cookies Machine Learning Food Audience 83

Basis

JANUARY 24, 2024

To help financial services advertisers prepare for the cookieless future and adapt to signal loss, we spoke to Julia Hewitt, Basis VP of Integrated Client Solutions, about some of her top recommendations and insights. What are the top considerations for financial services advertisers going into the cookieless future?

Advertising 52

Advertising Marketing Cookies Machine Learning 52

OpenX

FEBRUARY 17, 2022

Now, with Google deprecating the third-party cookie in Chrome and with the expansion of regulatory policies aimed at protecting consumer privacy, first-party data has never been more critical as brands seek a future-proof data set to enable efficient targeting and measurement.

Advertising 40

Advertising Retail Healthcare Cookies 40

Basis

SEPTEMBER 20, 2022

Being a food and beverage brand is a bit of a blessing and a curse. The blessing? Everyone’s gotta eat and drink, so to a certain extent, demand will never diminish. Food and beverage retail sales will reach an estimated $1.23 trillion in 2022, and that figure is expected to grow to $1.37 trillion by 2026. Hungry for more? Consumers Cooking at Home.

Food 78

Food Advertising Cookies Retail 78

InMobi

SEPTEMBER 9, 2020

One of those themes for us this year was identity. The Identity group included representation from publishers (Kwalee and MyRadar), demand-side platforms (Criteo, Amazon, Moloco) and our identity partner LiveRamp. Content signals, e.g. app category, app page classification, etc.

Demand Side Platform 52

Demand Side Platform Click Through Rate GDPR Banner 52

Martech

AUGUST 21, 2023

This topic could be an article by itself, but I’d broadly categorize packaged CDP data science offerings into three categories: Behavioral enrichments. What do CDPs packaged with data science provide? Custom data science builders. Bring your own. BlueConic has a similar suite of behavioral scores. Data science scores can be one of these.

Audience 97

Audience ROI Machine Learning Conversion Rate 97

Martech Series

JUNE 6, 2022

Companies are placed in one of the following categories – Leaders, Major Players, Contenders and Participants. Teradata’s connected multi-cloud data platform, Vantage, helps brands gain a deep understanding of their customers & drives optimal customer experience (CX) through real-time decisioning.

Marketing 78

Marketing Cookies MarTech Retail 78

Digiday

DECEMBER 7, 2022

How soon will RMNs start to attract categories outside CPG as the data gets more exact? The undeniable explosion of growth among retail media networks has not been lost on Acxiom, the data giant owned by agency holding company IPG. Premium streaming services are now driving to becoming ad-funded,” he said. And what is that really doing?”

Ad network 67

Ad network Retail Audience Conversion 67

Martech

JUNE 1, 2022

Third-party cookies are going the way of the dodo. The looming cookieless world has many marketers more than a little nervous. The measurement data model is now based on events and parameters. A page view, for example, is an event. A parameter would be tracking video views or page scrolling for example. The dawn of a world with no cookies.

Marketing 121

Marketing Cookies Geo targeting First-Party Cookies 121

Digiday

JULY 27, 2022

Businesses on the brink The post-cookie identity picture is a freeze frame Digiday experiments with NFTs Media execs prep for recession, layoffs at Vox Media, The Washington Post reinforces its return-to-office policy and more. For context, this decrease followed a smaller 3% year-over-year decline in pro forma digital revenue in May.

Media 60

Media Cookies CPM Pop-Up 60

Automatad Inc.

MARCH 8, 2022

Alternative identity providers in conjunction with private data networks are the key to creating a sustainable approach towards targeted advertising in a cookieless future. The Trade Desk partnered with LiveRamp to launch a GDPR-compliant European version of Unified ID 2.0, named European Unified ID. Subscribe to our weekly roundup.

Audience 52

Audience Header Bidding Cookies GDPR 52

Digiday

JANUARY 16, 2023

As for categories, “movies and streamers are the category that is up the most,” said Jon Lefferts, evp of integrated investments at UM. That’s not the case this year, as the Golden Globes returned to NBC last week (with ratings reportedly down roughly 26% from when it last aired in 2021 ) and the Grammys slated for Feb.

Marketing 65

Marketing Shipping Agency Media 65

Digiday

JUNE 23, 2022

We are seeing the signs of the current and near-future haves and have-nots, those on offense or defense, meeting by meeting here,” said Matt Prohaska, CEO and principal of Prohaska Consulting. Execs there can’t seem to stop talking about the issue it seems. “We And they may have a point. If this happens CPMs tend to nosedive.

Ad Tech 68

Ad Tech Pop-Up Conversion Ad network 68

Martech

JANUARY 2, 2024

Like many software categories, there are open-source CDPs and proprietary CDPs, as well as some shades in between, where open-source components and projects are included in proprietary applications. CDPs help businesses gather their first-party data from disparate systems and use it to build unique profiles of individual customers.

MarTech 70

MarTech Marketing Cookies Audience 70

Martech Series

SEPTEMBER 12, 2022

It falls into this category: “Now that we have the customer, let’s tick them off.”. The question for marketers using customer data platforms (CDPs), CRM marketing solutions, and CCCM cross-channel campaign management solutions is the following: “Do you understand the customer’s journey to deliver true personalization?”.

Marketing 94

Marketing Communications Retail Pop-Up 94

Digiday

JANUARY 10, 2023

Look, I left a business like Criteo, which was at the center of arguably the most exciting trend in advertising [retail media] to come to Ogury because I believe there’s an even bigger opportunity around the future of cookieless tracking. In short, we don’t care about someone’s identity. It’s a lot to deal with.

Ad Tech 68

Ad Tech Finance Ad Targeting Advertising 68