Ad Monsters

MARCH 12, 2024

This time, we’re delving into the value of public data. ” Enter public data offered by a growing number of companies, including Digiseg, TransUnion, and Simpli.fi. This data can be useful to publishers who want to tell better stories about their readers and to marketers who want a cookie-free alternative to targeting.

Cookies 98

Cookies Audience Manufacturing Education 98

Martech

JANUARY 18, 2024

And speaking of bias: 83% of respondents prioritize monitoring for AI bias in projects, despite facing challenges such as identifying the biased data, inadequate monitoring tools, and a lack of understanding of the implications of bias. .” The hallucinations range from factual errors to content that’s biased and even dangerous.

MarTech 101

MarTech Affiliates Retail Brand Awareness 101

Martech

APRIL 25, 2024

CPG and retail are major categories spurring the growth in investment in CTV. IAB partnered with Guideline, which drew on ad billing data and market estimates for the report. CPG investment is expected to grow 20% YoY this year, retail 30%. Image: IAB, “2024 Digital Ad Spend & Strategy Report.” Social video.

Video Ads 95

Video Ads Retail MarTech Marketing 95

Martech Series

OCTOBER 6, 2022

AIQ Recognized in Best Data Strategy by a Marketer for work with News Corp and in Best Data Technology categories. ActionIQ , the leader in customer experience (CX) solutions that deliver actionable insight from customer data, announced that it was named a Finalist in two categories of the 2022 AdExchanger Awards.

Cookies 86

Cookies Audience MarTech Media 86

Martech

JUNE 9, 2023

This category includes brainstorming sessions, content planning and ideation of new strategies and frameworks. Recommendations: Unlocking insights and strategies Recommendation-oriented conversations account for less than 10% of interactions with MarTechBot. Are you getting the most from your stack? What does ABM mean?

Conversion 95

Conversion MarTech SEO Marketing 95

Martech Series

SEPTEMBER 29, 2022

FullContact enables joint customers to build end-to-end solutions on Snowflake’s Data Cloud that enhance identity resolution and extend media reach. Snowflake analyzed usage patterns from a pool of nearly 6,000 customers and identified six technology categories that organizations consider when building their marketing data stacks.

Machine Learning 86

Machine Learning Marketing MarTech Communications 86

Digiday

MARCH 19, 2024

This year’s finalists focused on data-driven decision-making, innovation and technology, client collaboration and partnerships, and — perhaps most importantly — adaptability and agility. A standout for one of several new categories this year — Best Agency Partner — is Digitas. Continue reading this article on digiday.com.

Machine Learning 66

Machine Learning Media Healthcare Impressions 66

Martech

OCTOBER 5, 2023

Adobe Analytics bases its forecasts on data from one trillion visits to U.S. retail sites, 100 million SKUs and 18 product categories. Adobe also released insights into the likely brand winners this season, leading product categories, discounts and the role of mobile, as well as a specific forecast for Cyber Week.

Electronics 109

Electronics eCommerce Food Retail 109

Martech

MARCH 18, 2024

Intent data has become a big category with various sources, all of which promise visibility and focus that can change everything. These days, a marketing program that isn’t leveraging intent data of some description is seen as flying blind and hoping to hit the target with luck and timing on its side.

Brand Awareness 101

Brand Awareness MarTech Marketing Audience 101

Martech

JANUARY 11, 2024

Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns. Like those two companies, Microsoft doesn’t intend for Dynamics 365 Customer Insights to do all marketing functions. Get MarTech! In your inbox.

MarTech 97

MarTech Marketing Audience 97

Martech Series

SEPTEMBER 30, 2022

Mode’s collaborative business analytics and data science platform enables joint customers to build end-to-end solutions on Snowflake’s Data Cloud, accelerating data-driven marketing outcomes. These categories include: ● Analytics. Data Science & Machine Learning. Integration & Modeling.

Marketing 71

Marketing Machine Learning MarTech 71

Martech Series

JANUARY 4, 2023

6sense Revenue AI received 65 Leader badges and was named a Leader across 11 categories for the fifth consecutive reporting period. 6sense ® Conversational Email​, which increases pipeline conversions, received High Performer rankings in two categories. Account Data Management Software. Account Data Management Software.

Account-Based Advertising 77

Account-Based Advertising Conversion Rate Conversion MarTech 77

Chief Martech

NOVEMBER 10, 2022

Yet at the same time, major innovations with generative AI, first-party/second-party data, ecosystem strategies, and fragmenting media channels are driving important changes to marketing’s digital capabilities. How long have vendors and their category average been around? Which categories have the most employees?

MarTech 110

MarTech Marketing Media 110

PubMatic

AUGUST 22, 2023

Programmatic omnichannel video (CTV and online video) ad spend grew 9% year-over-year, according to data from the PubMatic platform. Another typically seasonal category, Food and Drink, also saw rapid growth in Q2, including increases in spend in both display and video ad formats.

Video Ads 83

Video Ads Food Impressions Retail 83

Martech Series

JULY 27, 2022

The AIQ CX Hub received the Product of the Year Award in the Insights & Analysis category. ActionIQ helps enterprises pull together fragmented customer insights and putting impactful CX in motion with an extensible AIQ CX Hub powered by a CDP.

MarTech 86

MarTech Marketing Media 86

Martech

JANUARY 8, 2024

It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. Now, it seems as though every massive tech company on the internet is restricting the flow of consumer data on their own devices, operating systems and platforms.

Banner 123

Banner GDPR Cookies eCommerce 123

Martech

FEBRUARY 29, 2024

It’s not unusual to see various members of the client team maintaining and managing information about pieces of the technology stack but without an overall view of the stack and its underlying data architecture. For Enterprise subscribers: Analysts are laser-focused; they cover one to three categories and that’s it.

MarTech 101

MarTech Marketing Agency 101

Martech Series

OCTOBER 7, 2022

Zappi , a leading consumer insights platform designed for creators, announced recognition from Comparably, a leading workplace culture site and corporate brand reputation platform, for its company culture. Zappi is a leading consumer insights enterprise platform designed for creators.

MarTech 91

MarTech Marketing Media 91

Martech

JANUARY 5, 2023

Demand for toys and video games soared conspicuously compared to pre-season levels, while other categories that performed well included wristwatches, cosmetics, gift cards and — perhaps looking ahead to the spring — outdoor grills. The data comes from Adobe Analytics , providing insights into more than one trillion visits to U.S.

eCommerce 95

eCommerce Electronics Food Retail 95

Martech Series

SEPTEMBER 23, 2022

Clarus Commerce, a leading provider of end-to-end loyalty and promotion solutions, announced it has been named the winner of the 2022 Loyalty360 Best in Class Award for Technology alongside client Johnson & Johnson who received the Gold Customer Insights and Metrics award at the 2022 Loyalty Expo in Charlotte, NC.

MarTech 80

MarTech Marketing 80

Martech Series

SEPTEMBER 8, 2022

New features include access to year-over-year trends, greater regional and demographic specificity, category-specific insights, and several hundred new segments. But advertising campaigns often do not reach who they are supposed to,” said Andy Davidson , SVP Data & Strategy for Big Village.

Audience 95

Audience Agency Advertising ROI 95

Martech

JANUARY 23, 2024

Books are a broad category with a passionate following. It takes data and a solid ecommerce strategy to break through to book fans on digital channels. It began in 2003 as an Amazon seller, and has since built out data-driven operations that deliver personalized experiences and customer service.

eCommerce 99

eCommerce Brand Awareness MarTech Media 99

Martech Series

DECEMBER 12, 2022

Single-source CX intelligence platform provides new effectiveness insights across siloed social media channels. Category benchmarks: for consumables, goods, and services, as well as overall benchmarks for brand and outcomes lift regardless of category.

Media 80

Media Brand Lift SEO MarTech 80

Martech Series

SEPTEMBER 30, 2022

Acxiom’s Match Multiplier application, powered by Snowflake, enhances owned data by increasing match rates by up to 50%, improving scale for joint customers. Snowflake’s data-backed report identifies the best-of-breed tools and practices used by Snowflake customers. These categories include: Analytics. Identity & Enrichment.

Machine Learning 86

Machine Learning Marketing MarTech Communications 86

Martech

JANUARY 11, 2024

Now let’s look at some AI implementations that are actually useful: Walmart ’s GenAI uses Microsoft’s AI and Walmart’s data to provide customers with product suggestions based on use cases. It provides visibility into real-time omnichannel performance data, predictive modeling, and transparent reporting throughout the campaign lifecycle.

MarTech 87

MarTech Food Electronics Media 87

Martech

NOVEMBER 28, 2023

year-over-year, according to Adobe Analytics ecommerce data. “The 2023 holiday shopping season began with a lot of uncertainty, as consumers shifted their spending to services, while dealing with rising costs across different facets of their lives,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a release. .

eCommerce 106

eCommerce Electronics Retail MarTech 106

Martech Series

JULY 22, 2022

Analysis combined insights from over 300 million global shoppers across more than 80 countries and territories powered by Klaviyo’s platform. Klaviyo, a unified customer platform, today released its Q2 2022 edition of its Business Trend Recap, leveraging data from Klaviyo’s customers for the latest insights into online shopping habits.

Electronics 94

Electronics Food MarTech Marketing 94

illumin

OCTOBER 20, 2023

Instead of solely relying on user data or behavioral targeting, contextual targeting ensures that ads are shown within the context of the user’s online experience. It tracks users’ online activities, collects data, and uses it to create user profiles. What are the benefits of contextual targeting?

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

Martech Series

JANUARY 31, 2023

Amplitude received 5/5 scores in nine criteria including product intelligence, data governance and security, and performance Amplitude, Inc., With Amplitude’s digital analytics platform, it is easier than ever for organizations to quickly identify the right product data, get the right insights, and take the most impactful action. “At

MarTech 84

MarTech Marketing 84

Martech Series

JANUARY 3, 2023

According to new research from Aluma Insights , half of online adults recall seeing shoppable ads on television. blending data analytics and merchandising. New research finds shoppable TV ads particularly attractive to male millennials. Engagement with shoppable ads featured in social media video (e.g.,

Conversion Rate 89

Conversion Rate Video Ads Retail Manufacturing 89

Martech Series

NOVEMBER 17, 2022

leverages Privacy Enhancing Technologies to enable secure data usage at scale. Enveil, the pioneering Privacy Enhancing Technology company protecting Data in Use, today announced the wide release of the enhanced version of its flagship solution, ZeroReveal® Search. ZeroReveal 4.0 With the capabilities delivered in version 4.0,

Machine Learning 89

Machine Learning Finance MarTech Marketing 89

Martech

JULY 20, 2022

That’s why tools that help marketers analyze the customer journey and act on the insights gained — customer journey orchestration (CJO) software — are finding a spot in businesses’ technology stacks. Basic CJO categories. Customer journey orchestration isn’t as precisely defined as other marketing technology categories.

Machine Learning 87

Machine Learning Marketing MarTech 87

Martech Series

DECEMBER 15, 2022

New XM Platform innovations include an enhanced Experience iD (XiD) dashboard experience and automated workflows to get actionable insights faster and deliver personalized experiences. With advanced machine learning and AI, Qualtrics uniquely analyzes this data to understand the emotion, effort, and intent behind the words.

Machine Learning 107

Machine Learning MarTech Retail Media 107

Martech

AUGUST 9, 2023

The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits. Read Google’s new ads and insights features announcement for more information.

Shipping 96

Shipping Retail MarTech Marketing 96

Martech Series

DECEMBER 22, 2022

New data from Internet infrastructure company shows Google is #1 online service of the year, Instagram overtakes Twitter in the Social Media category, and Iran imposes most online blackouts. Some of the biggest highlights from 2022 include: Google was the #1 most popular service of the year according to Cloudflare data.

MarTech 79

MarTech Media Marketing Advertising 79

Martech Series

SEPTEMBER 15, 2022

Beroe, a global SaaS-based procurement intelligence, and analytics provider, and Cirtuo, the pioneer of digital category management, announced their strategic partnership enabling companies to further enhance the creation and continuous improvement of robust category strategies. Chief Executive Vel Dhinagaravel.

MarTech 88

MarTech Marketing 88

Martech Series

DECEMBER 4, 2022

Insights from the critical holiday sales days reveal changes in online shopping behavior. Every year, digital marketing agency NetElixir breaks down key insights, trends, and results from the critical Cyber 5 weekend, the days from Thanksgiving through Cyber Monday. Cyber 5 online sales were up 12% YoY compared to 2021.

Retail 85

Retail MarTech Impressions Agency 85