VideoWeek

JULY 10, 2023

AI already plays a big role in ad tech, and the potential is certainly there for generative tools to add value. But understanding the AI opportunity also means understanding AI’s risks and limits, says Vova Kyrychenko, CTO ad ad tech/martech software development business Xenoss.

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Digiday

JUNE 23, 2022

The great ad tech rebundling is here. But first, here’s a quick primer on what the great unbundling of ad tech actually means, courtesy of Ratko Vidakovic, founder of ad tech consultancy AdProfs: when real-time bidding took off over a decade ago, it resulted in an unbundling of the traditional ad network.

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Digiday

MARCH 14, 2023

Last year was a muted one for ad tech exits compared to the rampant activity of 2021, when the pop of champagne corks abounded with deal volume driven by initial public offerings plus mergers and acquisitions. Albeit, the wider digital media and marketing category actually increased by 2%, from 400 in 2021 to 406 in 2022.

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Ad Tech Demand Side Platform Pop-Up Marketing 66

Exchange Wire

FEBRUARY 14, 2024

DoubleVerify, a leading software platform for digital media measurement, data and analytics, today (14th February, 2024) announced the launch of new tiered brand suitability categories to address “Made For Advertising” (MFA) measurement and protection in a more nuanced and brand-specific [.]

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The Ad Tech Blog

JULY 22, 2022

You want the answer in category form: low , medium , and high effort. The post Estimates appeared first on The Ad Tech Blog. .” Time is a misleading way to get an estimate. How can you trust something will take five days if the engineer has never done something similar? What’s exactly low vs. high effort?

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Digiday

JANUARY 10, 2023

It’s been a tough, sobering year in ad tech, with layoffs, advertising cuts, strategic resets and investment shortages. All of these issues arose while the ground continued to shift under the ad tech community as the tracking moved from precision to prediction. But every ad tech company believes the same thing.

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illumin

FEBRUARY 29, 2024

From financial services to travel and tourism, the data points to a significant increase in ad spend across multiple categories. Dive into these trends in our upcoming Inside Scoop webinar with Drew Thachuk , Director of Channel Partnerships at leading OOH ad tech developer Broadsign.

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Digiday

APRIL 16, 2024

For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced in-scene advertising to insert its brands into influencer video content. PepsiCo beverage brands Starry and bubly worked with AI tech company Rembrand to appear in creator videos in a programmatic and non-interruptive way.

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InMobi

DECEMBER 14, 2022

Festival of Media Global Awards (FOMA) The Festival of Media Global Awards (FOMA) has been acknowledging exceptional work from agencies, media owners, brands, and ad tech players for the past two decades. To know more, read our blog on Mob-Ex 2022. To know more, read our blog on IDA 2022.

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Ad Tech Daily

MARCH 15, 2023

Company recognized as a top employer for its exemplary corporate culture, employee offerings, and leadership within the marketing industry NEW YORK — MiQ, the world’s largest global independent programmatic media partner for brands and agencies, announced it has secured a spot on the Ad Age Best Places to Work 2023 list, under the category for (..)

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Exchange Wire

NOVEMBER 15, 2022

The post Lumen Research and Avocet Combine Forces to Drive a New Category in Attention appeared first on ExchangeWire.com. This formalises a long-standing partnership between the two companies, bringing together Lumen's industry-leading panel and Avocet's scaled advertising [.].

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VideoWeek

SEPTEMBER 29, 2023

The judging panel of media, tech and creative specialists brought their marketing and technology expertise to categories ranging from social and ad technology, right through to data and sustainability. Judges were hugely impressed by the calibre of this year’s entries and many went right to the wire.

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VideoWeek

FEBRUARY 27, 2023

Please email if you would like to sponsor a category or partner with the European Video Awards. The Early Bird Deadline is 28th February, so register now to avail of the early bird rate – and feel free to complete your entry afterwards as you will still get the lower rate. The final entry deadline is 28th April.

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Paleo AdTech

DECEMBER 10, 2023

The latter is the #1 book on the hottest category in marketing technology today. It’s also one of the only books on the category, but let’s not quibble. The latter was an early DMP/CDP that provided the data spine for WPP agencies and Xaxis. It was launched by ex-Yahoo and SAS execs in 2010.

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Digiday

MARCH 11, 2024

Digiday has learned that Adelaide, one of several attention firms trying to get the, umm, attention of those brands and media agencies, is rolling out a new planning tool and dashboard called Flight Control that’s surprisingly being adopted across a wide array of media agencies, programmatic vendors and other ad-tech firms.

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Ad Monsters

JANUARY 11, 2024

.” As a first step, Prohaska teamed up with Advertiser Perceptions and surveyed 110 US advertisers, publishers and ad tech professionals in November 2023 to learn more about industry practices behind supporting quality news advertising while also fighting disinformation. advertisers have blocked news entirely.

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Smarty Ads

JULY 12, 2023

As a leading player in the ad tech industry, SmartyAds is about to approach yet another remarkable milestone — in June 2023, VideoWeek shortlisted us for two prestigious nominations in the categories “Best Buy-Side Technology” and “Best Customer Service” in its annual European Video Awards (EVA). The nominations came shortly.

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Ad Tech 52

Paleo AdTech

DECEMBER 10, 2023

He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform. Then COVID hit.

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Monetize More

AUGUST 22, 2022

As seen above, the Traffic Type segment from this click fraud solution tool classifies incoming traffic on your site into different categories like search engine crawlers, blacklisted IP addresses, etc. You can use the Traffic Cop dashboard to dig deeper into the traffic quality on your site. Measure & Block with Traffic Cop.

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Ad Tech Click Through Rate Ad Click Machine Learning 52

VideoWeek

JULY 17, 2023

But Google’s aim is that by the time this deadline hits, advertisers, publishers, and ad tech companies will all already be familiar with the alternative tools created within its Privacy Sandbox. To do this, Google has created a finite list of topics and sub-topics which can be used for ad targeting.

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Ad Tech Cookies Machine Learning Ad Targeting 94

Adweek

JUNE 22, 2022

Adverse blocking of ads from running next to content--a years-long problem for publishers, especially those catering to the queer community--continues to persist despite multiple marketers' pledges. In some cases, the problem is evolving beyond lists to whole categories, according to publisher sources.

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PubMatic

APRIL 2, 2023

We are still operating within this overly simplistic, category-based view of the digital advertising supply chain, and it’s time to put the days of ‘one-size-fits-all’ behind us. They need the ad tech ecosystem to evolve to put their needs where they always should have been—at the center of tech solutions.

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Ad Tech Retail CPM Audience 68

Exchange Wire

JULY 11, 2023

Equativ, the leading independent ad tech platform, is growing its gaming advertising services. Offering access to quality inventory across premium apps, the company will soon release refined category-targeting options and auction packages, alongside a greater range of formats. This expansion of [.]

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Advertising Ad Tech 40

Ad Monsters

MARCH 28, 2023

Two years ago, Boodram was honored in the mentorship category at AdMonsters’ Top Women in Ad Tech and Digital Media Awards. The Start of a Promising Career in Ad Tech Andrew Byrd: How did you start your career in ad tech, and how did it develop to where you are now?

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VideoWeek

DECEMBER 12, 2022

Google breaks these down into three categories: showing relevant content and ads, measuring digital ads, and limiting covert tracking. Ads personalisation. For this first category, Google is essentially reworking its two sandbox solutions designed for the web, to fit them into the mobile world.

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Cookies Ad Tech Retargeting eCommerce 105

Martech Series

JANUARY 23, 2023

Mediaocean, the mission-critical platform for omnichannel advertising, was named again to the Ad Age Best Places to Work for 2023 in the advertising technology category. Ad Age produced Best Places to Work 2023 in partnership with the research firm Best Companies Group.

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Ad Tech MarTech Agency Marketing 79

Ad Monsters

NOVEMBER 2, 2022

Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . After 33Across launched their cookieless targeting solution, Lexicon, in 2021, the company noticed that key advertising verticals and publisher categories increased their investment in cookieless strategies. . Report Highlights.

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Cookies CPM Food Ad Tech 97

PrograMetrix

JULY 6, 2022

This award follows hot on the heels of PrograMetrix’s selection in the 2021 awards, making it the agency’s second consecutive placing in the digital marketing industry’s highly-acclaimed list of the best ad tech, data providers, strategic partners, and agencies in the business. About PrograMetrix.

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The Ad Tech Blog

FEBRUARY 14, 2024

However, businesses are still required to inform employees about the categories of personal information being collected and the purposes for which it will be used. For more information on how to comply with the CCPA, refer to our comprehensive CCPA Compliance Guide for Tech Startups.

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Martech Series

AUGUST 23, 2022

“It’s a tremendous honor for ArtsAI to be listed as the fastest growing Ad Tech company on the INC 5000 list,” said Erik Lundberg, ArtsAI CRO. We could not have accomplished this without our amazing customers and partners.”.

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eCommerce Ad Tech MarTech Agency 91

InMobi

NOVEMBER 11, 2021

I’m confident we can elevate InMobi’s reputation as a top tier leader in ad tech and establish us as a critical partner across supply, innovation and insights. This set me up to better understand multiple players in ad tech and martech and how they ultimately build optimal partnerships with agencies.

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illumin

APRIL 25, 2024

The second category is AVOD (advertising-based video on demand). Audiences can access videos without paying money to the content or platform owner, in exchange allowing advertisers to target specific audiences through ads that run in front of, alongside, in the middle of, or at the end of the video. Follow @illuminHQ

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Paleo AdTech

JULY 13, 2021

The latter is the #1 book on the hottest category in marketing technology today. It’s also one of the only books on the category, but let’s not quibble. The latter was an early DMP/CDP that provided the data spine for WPP agencies and Xaxis. It was launched by ex-Yahoo and SAS execs in 2010.

Ad Tech 52

Ad Tech Cookies Audience Agency 52

VideoWeek

FEBRUARY 12, 2024

Brands might want to appear in ad breaks next to a scene in a Disney film which is relevant to their category. For example, a car brand could target an ad break just after a car racing scene, or a dating app might want to target a romantic scene. This can be used for contextual targeting.

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Ad Tech Audience Media Advertising 52

VideoWeek

JULY 7, 2022

The possibility arose earlier in the legislative process of a total ban on use of personal data in targeted advertising – which would have neutered a big part of the ad tech industry in Europe. Such a clause never made it through the committee stage.

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Advertising Ad Tech GDPR Marketing 73

Martech Series

JUNE 24, 2022

Barracuda’s Secure SD-WAN solution, CloudGen WAN, was selected as the winner for the category Best Cloud Security Solution, beating out competitors such as CrowdStrike, Palo Alto Networks, and Aqua Security. Marketing Technology News: Boostr Names Ad Tech Industry Veteran David Christopher-Morris Head of Product.

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Machine Learning Ad Tech Impressions MarTech 82

Paleo AdTech

DECEMBER 10, 2023

Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more. ” Then came a hard pivot into ad tech and a slide away from supply-chain. Yahoo became a major customer of the newly ad-tech-ified Rapt, as did AOL and Microsoft.

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