Digiday

DECEMBER 17, 2023

April 2007 is regarded as a pivotal month in ad tech’s development as it kicked off a spiral of events that embroiled some of the most well-known names in Big Tech. ” Continue reading this article on digiday.com.

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Smart-Hub

OCTOBER 3, 2023

In the dynamic realm of online advertising, two integral concepts emerge as pivotal players: the Ad Networks vs. Ad Exchanges. This article will help you compare ad network versus ad exchange. Get a Consultation For Free Contact us How Do Ad Exchanges Work? SmartHub's Features Have No Limits!

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Automatad Inc.

NOVEMBER 8, 2023

Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is.

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AdExchanger

JUNE 30, 2022

Remember ad exchanges? Continue reading » The post As Ad Tech Consolidates, Publishers Need To Tread Carefully appeared first on AdExchanger. Today’s column is written by Jayson Dubin, CEO at Playwire. They used to be a regular feature of.

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AdExchanger

MARCH 6, 2024

On March 17, a crew of 10 ad tech execs will disconnect from their daily lives and head to a small, rural community in the Terai region of Nepal. But they won’t be there on a company retreat or to discuss the latest ad tech trends.

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VideoWeek

JUNE 14, 2023

The European Commission this morning found that Google breached EU antitrust rules by distorting competition in the ad tech industry. If the charges are proven, Google could be forced to sell part of its ad tech business. ” Follow VideoWeek on Twitter and LinkedIn.

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Digiday

SEPTEMBER 17, 2023

Wanted: 5+ years experience of building ad tech including: ad exchange, or SSPs, ad networks, and search advertising Apple job listings Meanwhile, its services team has emerged as one of Apple’s standout divisions — in its latest earnings report, the unit had a “record quarter” when overall revenue ($81.8

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AdPushup

APRIL 22, 2023

An ads exchange could be just what you need. Learn what is an Ads Exchange and how they work, and discover the benefits of this powerful digital marketplace. billion this year, with ads [.] Looking for an efficient and cost-effective way to buy and sell digital advertising?

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AdPushup

AUGUST 22, 2023

Dive into comprehensive insights about the Open Ad Exchange in this exploration. Gain a deep understanding of its workings and significance in the digital advertising landscape. Have you ever wondered how websites make money? Is it just by writing the content and posting the images? But who pays them for it?

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Digiday

FEBRUARY 12, 2023

24, the DOJ filed a lawsuit against Google accusing the company of having monopolized the ad tech market. The department’s antitrust lawsuit accuses Google of capitalizing on its combination of ad tech tools — particularly its ad exchange and publisher ad server — to corner the programmatic ad market.

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VideoWeek

MAY 26, 2022

The UK’s antitrust regulator, the Competition and Markets Authority, has today launched an investigation into whether Google has abused its dominant position in ad tech. The watchdog says it will assess whether Google’s practices in these parts of the ad tech stack may distort competition.

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AdPushup

SEPTEMBER 7, 2023

Dive into comprehensive insights about the Open Ad Exchange in this exploration. Gain a deep understanding of its workings and significance in the digital advertising landscape. Have you ever wondered how websites make money? Is it just by writing the content and posting the images? But who pays them for it?

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AdPushup

FEBRUARY 2, 2023

This article will attempt to give you a clearer picture of the components of Ad Exchange and Ad Network and how they are different from each other.

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AdExchanger

NOVEMBER 1, 2022

What Ad Tech? One refrain from Google when it defends its third-party ad tech business is. Continue reading » The post Why Google Just Can’t Quit Ad Tech; Paneling For Gold appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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Digiday

SEPTEMBER 6, 2022

That’s what two-year-old London startup Alkimi Exchange is proposing: a decentralized version of the current ad exchange system. The marketplace Putley is referring to is ad exchanges that serve as an auction place for media trading without intermediaries. With about $2.3 eMarketer estimates that half of the $57.3

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AdExchanger

JUNE 8, 2023

Detective Work A pox on the ad tech tax. Google is promoting a new tool in its tech The post Demystifying The Ad Tech Tax?; Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Advantage+ Won’t Woo Buyers Away From Meta’s Adversaries appeared first on AdExchanger.

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AdExchanger

MAY 7, 2023

The LUMA Escape LUMA Partners – the investment bank of ad tech, essentially – is having a major The post LUMA Leadership Reshuffles In Ad Tech Cold Streak; Turning A New Page appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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AdExchanger

OCTOBER 30, 2022

Continue reading » The post Amazon And Nielsen’s Misratings; Why Ad Tech Likes Vague Laws appeared first on AdExchanger. Playing The Game Amazon took its first real step into linear TV broadcast territory in September when it.

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AdExchanger

SEPTEMBER 6, 2022

Continue reading » The post The Ad Tech Company That Keeps Getting Acquired By Brands appeared first on AdExchanger. McDonald’s bought Dynamic Yield in 2019 for roughly $300 million dollars to help modernize and personalize its drive-thru experience, outdoor menus and digital ordering kiosks.

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AdExchanger

JULY 11, 2023

When an ad tech company goes belly up – and its destiny is being decided by indifferent creditors – it becomes difficult for unfamiliar bankers to capture (or preserve) the The post Why Bankers Misunderstand Ad Tech – And Why MediaMath Might Just Melt Away appeared first on AdExchanger.

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AdExchanger

APRIL 9, 2023

Elon Musk was a splashy late get for the POSSIBLE marketing conference in The post Elon Musk May Be A Great Get And A Regret; The Ad Tech Gold Mine appeared first on AdExchanger. Sign up here. What Could Possible Go Wrong?

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AdExchanger

JULY 10, 2022

Google offered to split its ad tech business into a stand-alone company (owned by Alphabet) as a concession to divert an antitrust suit, The Wall Street Journal reports. Continue reading » The post Google Offers To Spin Out Its Ad Tech?!; Can A Tiger Change Its Stripes?

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AdExchanger

NOVEMBER 13, 2022

Continue reading » The post Is Sustainability The New Ad Tech Tax?; Going ‘Green’ Costs Green Digital advertising contributes to carbon emissions. Every programmatic ping, bid and load consumes electricity, and. TV Faces An Advertising Comeuppance appeared first on AdExchanger.

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AdExchanger

JUNE 21, 2022

Google is meeting with Netflix there, Ad Age reports, and is an obvious choice as Netflix purportedly. Continue reading » The post Ad Tech Covets Rosé With Netflix; Tremor Shakes Things Up appeared first on AdExchanger. In Cannes, the crème de la crème for handshakers and lunch-takers is Netflix.

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Smart-Hub

MAY 2, 2023

It also explores the function of AI in detecting ad fraud and improving return on investment (ROI). Moreover, you will know everything about the potential of AI in programmatic advertising and ad exchange and its impact on the future of advertising. billion by 2027. Start managing your own marketplace today with SmartHub !

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AdExchanger

MARCH 28, 2023

On Monday, Google filed a motion to dismiss the Justice Department’s antitrust case The post Google Wants A Judge To Dismiss The DOJ’s Ad Tech Suit; Comscore’s ‘Pulse’ Check appeared first on AdExchanger. Dissing And Dismissing Quelle surprise.

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AdExchanger

AUGUST 4, 2022

All Fun And Games (For Some) A week ago, Google quietly made a large chunk of mobile gaming revenue disappear with the news that it would prohibit certain in-game formats – namely, full-screen ads that display unexpectedly, full-screen ads that display before the main. appeared first on AdExchanger.

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Digiday

MAY 24, 2023

Personalization is a priority for many advertisers, but it comes with added costs. Ad tech firms are becoming much more capable, but this is making the programmatic supply chain a bit more complicated. First-party data has become increasingly important, but privacy concerns and privacy regulations have also increased.

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Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.

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Monetize More

JUNE 15, 2023

However, with the multitude of header bidding solutions available, publishers often face a crucial decision: Should they opt for ADX (Ad Exchange), header bidding, or is it better to employ a combination of header bidding solutions? Now Ad Exchange seems to be a perfect choice, right? What is the solution, then?

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Ad Tech Daily

MARCH 23, 2023

The company joins Ad Net Zero to further its commitment to a sustainable future Index Exchange Inc. By […] The post Index Exchange Accelerates its Sustainability Initiatives with Ad Net Zero Partnership appeared first on Ad Tech Daily.

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AdExchanger

JUNE 29, 2022

Continue reading » The post Let’s Write An Obit For Ad-Based Death Sites; Amazon Go Go Go, Ramping Up Store-Based Ad Tech Chops appeared first on AdExchanger. Weaver paid $900 to publish an obituary for her mother in her local paper.

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AdExchanger

APRIL 23, 2023

Madeleine Want, The post This Ad Tech Vet Exec Wrote A Book About Precision Data For The General Public appeared first on AdExchanger. If you don’t know how data products works, but want to understand how data operates in your life an changes social systems, ask the people who do know.

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Smart-Hub

JANUARY 9, 2024

For those embarking on their journey in the ad tech market without proprietary advertising technology or a dedicated team, choosing between various business models can be a challenging task. Plus, we’ll discover the best way to build your own ad exchange and demonstrate why SmartHub can be the best solution for this.

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InMobi

JANUARY 22, 2021

It also highlights the different players involved with data in programmatic advertising including demand-side platforms, supply-side platforms, ad exchanges, ad networks and social media networks.

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VideoWeek

JUNE 22, 2023

One of the main ad tech topics at Cannes this year is the role of the sell-side platform, as companies traditionally aligned on the supply side seek to operate on both sides of the transaction. ” Follow VideoWeek on Twitter and LinkedIn.

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VideoWeek

JANUARY 26, 2023

The filing accuses Google of monopolising the ad tech stack, neutralising its competitors and violating the freedom of the internet itself, recommending the ad tech business be broken up in order to restore competition. For these two reasons, I believe in this instance it will be more of a slap on the wrist.

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