AdPushup

SEPTEMBER 26, 2023

Discover how Prebid Header Bidding can supercharge your ad revenue in this guide. Dive into our comprehensive guide for publishers. Maximize profits today. If you’re a publisher navigating the intricate world of advertising technology, Prebid is a name you should be well-acquainted with.

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AdPushup

JULY 29, 2022

Have you heard of Header Bidding? Header bidding has quickly become the talk of the town, and the people in the ad optimization industry are actively deliberating about the subject. While [.].

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YieldBird

APRIL 27, 2023

By doing so, Lazy Auctions can increase ad inventory’s value by reducing unnecessary requests, which can lead to a more efficient and profitable advertising ecosystem. As we see potential in enhancing the performance of the ads and, therefore, the revenue, we’ve added a Lazy Auction feature to our header bidding tool Quick Wrap.

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AdPushup

APRIL 7, 2023

Two common approaches to ad serving are Header bidding and Waterfall. Ad serving is a crucial aspect of digital advertising, allowing advertisers and publishers to serve targeted ads to specific [.]

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AdPushup

AUGUST 15, 2022

Integrated inside an app’s SDK, in-app header bidding assures a uniform auction, spurring competition among bidders from various demand sources for each in-app ad impression and eventually choosing the highest offer on each ad impression.

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Monetize More

MAY 12, 2022

Header bidding is all the rage in the publishing world right now. Everyone is trying to get in on the action to increase their ad revenue. Prebid has come out with a new header bidding prebid extension for Chrome that is supposed to make things easier for publishers. ” But does it really live up to the hype?

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Adweek

JUNE 23, 2022

This piece of conventional wisdom is rare in business, particularly in the media industry, where a digital advertising market dominated by three platforms pits publishers against each other to compete for the remaining ad dollars. When there are more people at the table, it's easier to find the best solution for a common problem.

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Exchange Wire

NOVEMBER 4, 2022

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, today announced Taboola Header Bidding, a new capability that expands on the native bidding service originally launched in April 2022, [.].

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MediaFuse

NOVEMBER 29, 2016

Header bidding is a programmatic technique leveraged by publishers that offers inventory to multiple ad exchanges at the same time before making calls to their ad server. The technology unites all publishers’ header bidding demand sources into one unified auction. Cons of Header Bidding.

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PubMatic

APRIL 17, 2024

Yet, header bidding, a cornerstone of modern programmatic advertising, has often been overlooked in industry conversations about the future of audience addressability. There are so many identity resolution solutions at the industry’s disposal to meet this moment properly, such as alternative IDs and contextual targeting.

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MediaFuse

JUNE 17, 2017

In April of 2016, Google turned the ad tech world on its head when it announced that it was in the process of testing a pilot program that would give all bidders equal footing in the competition for ad inventory on websites. The rise of EBDA will not necessarily precipitate the demise of header bidding.

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Playwire

OCTOBER 19, 2022

Welcome to another installment of our Ad Tech Tools DIY vs. Managed Service Series, where our Playwire team of advertising experts gives their perspective on the top ad tech tools for publishers. This week, we're talking about Google AdMob - one of the most popular and commonly used tools for in-app ad monetization.

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AdPushup

MARCH 16, 2024

If you’re a publisher navigating the intricate world of advertising technology, Prebid is a name you should be well-acquainted with. In fact, according to Builtwith, it’s currently empowering a whopping 30,667 live websites, with an additional 150,229 sites that have harnessed its capabilities in the past.

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InMobi

DECEMBER 13, 2018

While desktop and mobile web monetization has already been thoroughly disrupted by header bidding, mobile apps haven’t gotten there just yet. In the new year, likely the entire mobile ad tech space will embrace this form of app monetization. What’s The Current State of In-App Header Bidding?

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Relevant-Digital

JANUARY 15, 2024

Header bidding and sustainable data processing are like peas in a pod, folks. It's time to get savvy and figure out how we ad tech companies can assist Programmatic Sellers in cutting down on energy while remaining profitable. And how we use data today is munching up our planet's resources.

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VideoWeek

JULY 27, 2022

Google has this morning announced a new tool, ‘Confirming Gross Revenues’, a new tool created within Google Ad Manager which the tech giant says will help expose hidden ad tech fees, and give buyers confidence that their media spend is reaching publishers.

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VideoWeek

MAY 26, 2022

The UK’s antitrust regulator, the Competition and Markets Authority, has today launched an investigation into whether Google has abused its dominant position in ad tech. The watchdog says it will assess whether Google’s practices in these parts of the ad tech stack may distort competition.

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AdPushup

NOVEMBER 15, 2022

Today, publishers can leverage solutions such as header bidding, ad refresh, ad recover to earn higher revenue. But, they have also led to increased complexity, both technical and otherwise, in the ad tech industry. More and more metrics are being introduced to accurately [.].

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AdExchanger

JANUARY 24, 2023

The post It’s Happening: The DOJ Is Suing Google For Alleged Monopolistic Ad Tech Practices appeared first on AdExchanger. On Tuesday, the antitrust division of the Department of Justice formally sued Google over its alleged (ahem) monopolization of the digital advertising market.

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Playwire

JUNE 7, 2022

EBDA is not header bidding, but its purpose is similar. Key Takeaways. EBDA takes place on a server, rather than within user browsers, meaning you have to have some strong server logic chops to take full advantage of this tool. This is not a set-it-and-forget-it tool. You have to actively manage EBDA to maximize your revenue.

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Exchange Wire

FEBRUARY 29, 2024

The post AdPlayer.Pro Outstream Video Ad Tech Company Strengthens Prebid Partners Integration appeared first on ExchangeWire.com. This latest update is strategically tailored to facilitate the seamless integration of prebid advertising demand, signifying a considerable advancement in [.]

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AdExchanger

JUNE 30, 2022

Remember ad exchanges? Continue reading » The post As Ad Tech Consolidates, Publishers Need To Tread Carefully appeared first on AdExchanger. After this exclusive first look for subscribers, the story will be published in full on AdExchanger.com tomorrow. They used to be a regular feature of.

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Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you.

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Ad Monsters

JANUARY 3, 2023

It aims to improve the web page experience for users by enabling publishers to create faster web pages and ads that are consistently fast and high performing across devices. billion AMP pages have been created by leading Ad Tech and CMS providers. Client Side Header bidding in AMP. Since its launch, over 1.5

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AdPushup

AUGUST 6, 2023

The introduction of programmatic advertising has given us some great automations (line items, header bidding wrapper, demand handling, direct server connectivity). After all, what good is a quality website if it’s not making you any money? However, the manual intervention to improve earnings has [.]

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Playwire

JULY 11, 2023

Key Points Mobile publishing is the only place in ad tech where ad networks still function as critical parts of the ecosystem. Because most app advertising is still waterfall-based (unless you’re using in-app header bidding ), app developers form long-term relationships with ad networks that deliver the best yield.

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AdPushup

JUNE 11, 2023

Optimize your ad exposure, engagement, and revenue on your websites or digital platforms effectively. There are a lot of techniques and hacks that web publishers use to maximize ad revenue such as A/B testing, header bidding, lazy loading ads, [.]

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AdPushup

FEBRUARY 17, 2023

Learn how publishers can optimize the performance of their ads with prebid timeouts. is the most widely adopted header bidding wrapper among web publishers for many reasons. allows publishers to customize their header bidding stack [.] But perhaps even more important than those things, Prebid.js

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Smart-Hub

MARCH 8, 2022

The client-side and especially the server-side solutions of Prebid came to the ad tech scene with a big success since they enabled efficient header-bidding auctions. Prebid has introduced a revolutionary technology that enabled simultaneous bidding in unified actions that raised the efficiency of bidding tenfold.

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YieldBird

MARCH 6, 2024

The Quest for the Perfect Timeout Setting If you’re a publisher who has recently embraced Header Bidding technology through Prebid, you might still be operating with the default timeout settings – typically, an Auction Timeout of 1000 milliseconds (ms) and a Failsafe Timeout of 3000 ms.

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AdPushup

OCTOBER 31, 2022

Learn how publishers can optimize the performance of their ads with prebid timeouts. is the most widely adopted header bidding wrapper among web publishers for many reasons. allows publishers to customize their header bidding stack [.]. But perhaps even more important than those things, Prebid.js

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Brid.tv

APRIL 3, 2023

Relying on advanced ad tech, detailed data analysis, and complex algorithms is a surefire way to more than double your ad revenue. Most Prebid SSPs have their own analytics, so in order to calculate the best price floors, publishers need to consider the performance of each SSP that participates in their header bidding auctions.

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Brid.tv

NOVEMBER 4, 2022

With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. But what is header bidding exactly, and do you really need it in order to monetize content? Let’s find out!

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Digital Ad Blog

SEPTEMBER 5, 2023

Founded in 2013, Adnimation works with publishers in the US and around the world, serving more than five billion ad impressions per month. Publishers working with Adnimation have access to all the available ad units and ad technology in the market, ranging from header bidding and video ads to native content and display ads.

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Smart-Hub

OCTOBER 18, 2022

When it comes to header-bidding auctions Prebid is a star of technology because it seamlessly enables unified auctions. In programmatic advertising, the waterfall auction is a long-known model according to which the majority of ad exchanges and networks work. Initially, the header-bidding auctions were placed client-side.

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AdPushup

JUNE 11, 2023

Optimize your ad exposure, engagement, and revenue on your websites or digital platforms effectively. There are a lot of techniques and hacks that web publishers use to maximize ad revenue such as A/B testing, header bidding, lazy loading ads. [.]

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Martech Series

AUGUST 24, 2022

Publica now powers header bidding, server-side ad insertion (SSAI), and ad-break decisioning for some of the biggest streaming publishers and smart TV manufacturers in the world. Marketing Technology News: NordPass Introduces Features To Boost Cooperation With MSPs.

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