AdPushup

NOVEMBER 22, 2023

Discover the power of ad tech: uncover its perks, solutions, industry trends, and beyond in this deep dive into the ad tech landscape. It is estimated that ad tech industries are set to grow from $438bn in 2021 to $1 trillion in 2030, forecasts GlobalData, a leading data and analytics company.

Ad Tech 52

Ad Tech Ad Ops 52

Ad Monsters

SEPTEMBER 16, 2022

Here are 10 Hispanic/Latin American ad tech professionals making their mark on the industry. Dennis Colón is a Puerto Rican native New Yorker who has been in the ad tech space for over two decades, building and leading Ad Ops, Rev Ops, and Ad Tech teams. Seasoned Ad Tech Veteran.

Ad Tech 98

Ad Tech Ad Ops Media Communications 98

Smart-Hub

JULY 6, 2021

Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. To tackle this issue, many enterprises are outsourcing Ad Ops services. So, in this article, we are going to talk about outsourced Ad Ops, what they do, and when is the right time to attract them to your team.

Ad Ops 52

Ad Ops Ad Exchange Ad Tech Non-Profit 52

AdPushup

DECEMBER 1, 2023

Here are the Ad Tech Trends That We Can Expect in 2024. Here is a complete list of trends that can bring change and innovations in the Ad Tech industry. The ad tech industry is like a high-speed rollercoaster – exhilarating, unpredictable, and filled with twists and turns.

Ad Tech 52

Ad Tech Ad Ops 52

AdPushup

NOVEMBER 10, 2023

Explore 9 straightforward steps to select the ideal ad tech company tailored to your needs. As the spine of digital advertising, ad tech companies play an integral role. That’s why we need to make sure that we are relying on an ad tech [.]

Ad Tech 52

Ad Tech Advertising Ad Ops 52

InMobi

AUGUST 7, 2019

In the world of digital advertising, here’s what companies need from their ad ops personnel. When it comes to mobile app ad ops, what’s really required from teams to ensure success? We are a mobile ad ops partnership company. Highlighting the Three Components of Online Ad Ops Okay.

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

AdPushup

NOVEMBER 10, 2023

Explore 9 straight forward steps to select the ideal ad tech company tailored to your needs. As the spine of digital advertising, ad tech companies play an integral role. That’s why you need to make sure that you are relying on an ad [.]

Ad Tech 52

Ad Tech Advertising Ad Ops 52

Ad Monsters

JUNE 23, 2022

There were many exciting and impactful discoveries if you’re in ad tech land like us. When it comes to solving ad ops problems, addressability and identity are at the top of publishers’ list. IBM’s Big Anti-Bias in Ad Tech Announcement. Spectrum Reach (@SpectrumReach) June 22, 2022.

Ad Tech 93

Ad Tech Advertising Cookies Viewability 93

Ad Monsters

MARCH 25, 2024

In the high-stakes world of ad tech, strategic mergers and acquisitions can redefine the ecosystem. The union of Aditude’s ad ops technology prowess with CPMStar’s dominant position in the gaming world presents an intriguing blend of capabilities and market opportunities. Josh Schenker: Absolutely!

Ad Ops 59

Ad Ops Cookies Ad Tech Fill rate 59

Smarty Ads

MAY 13, 2020

If you work in non-ad tech businesses, there’s a chance that you can afford to move on to another client once you make a strategic sale. Just try to imagine a typical digital ad platform as. In the digital advertising industry, after you make a sale everything only gets started.

Ad Ops 98

Ad Ops Ad Tech Advertising Marketing 98

AdPushup

DECEMBER 29, 2022

Ad Tech Trends That We Can Expect in 2023. Here is a complete list of trends that can bring change and innovations in the Ad Tech industry. The past 12 months brought a significant change for digital marketing and the global ad tech industry.

Ad Tech 52

Ad Tech Marketing Ad Ops 52

AdPushup

SEPTEMBER 19, 2022

Below is the comprehensive guide about what is ad tech, ad tech basics and details on how they benefit both publishers and advertisers. It is estimated that ad tech industries are set to grow from $438bn in 2021 to $1 trillion in 2030, forecasts GlobalData, a leading data and analytics company.

Ad Tech 52

Ad Tech Advertising Ad Ops 52

Ad Monsters

NOVEMBER 11, 2022

If the structure of your organization remains split between job functions (ad sales vs. subscription tech vs. buy-side ad tech vs. sell-side ad tech vs. data tech), it is now time for management to encourage “cross-pollination” and for employees to show initiative and willingness to learn and expand beyond their “silo” .

Ad Tech 83

Ad Tech Communications Education Ad Ops 83

Ad Monsters

MAY 30, 2023

These personnel cuts have resulted in over 186,000 layoffs in the global ad tech sector over the first four months of 2023, according to Layoffs.fyi. Leverage your ad ops partner’s technology relationships to improve your business operations further.

Ad Ops 92

Ad Ops Ad Tech Agency Marketing 92

Ad Monsters

MARCH 27, 2024

Experts expect the financial repercussions for individual publishers and ad tech firms will be insignificant. For example, Origin’s executives noted that although initial figures suggested a $15 million increase in ad revenue on Friday, it likely only amounts to around $600 at the accurate CPMs. .”

Ad Server 117

Ad Server Demand Side Platform Verification services CPM 117

Ad Monsters

DECEMBER 26, 2023

AdMonsters hosts conferences four times a year, and with each, our keynotes lead by example and teach us all how to be better ad ops professionals. The keynotes from this year covered issues from ad tech environmental woes to calling BS on identity and schooled the attendees on all things ad ops.

Ad Ops 52

Ad Ops Cookies Ad Tech Audience 52

AdPushup

AUGUST 11, 2022

Ad tech has been in the domain of advertisements for years now and has seen constant evolution ever since. It has brought forward an advanced level of technologies enabling various brands to have a niche level of targeting choices, which include demographic targeting, contractual targeting, hyper-local targeting and much more.

Ad Tech 52

Ad Tech Advertising Ad Ops 52

AdPushup

MAY 15, 2023

The significance of IoT, AI, and ML as catalysts within Ad Tech cannot be overstated. They have not only redefined the way companies establish connections with their target audience but have also revolutionized the optimization of ad campaigns and facilitated data-driven decision-making.

Ad Tech 52

Ad Tech Audience Ad Ops 52

AdPushup

MAY 23, 2022

The past 12 months brought a significant change for digital marketing and the global ad tech industry. Marketers are facing a significant change in targeting and measurement, given that the majority of their campaigns are built on cookies. As such, Google’s decision has given advertisers and publishers more time to find new solutions.

Ad Tech 52

Ad Tech Cookies Advertising Marketing 52

Exchange Wire

APRIL 11, 2023

Ad tech company Adnami has appointed Ryan Burnett as UK sales director and Bjørn Laffrenz Bukholt as head of programmatic & ad ops, as growing numbers of advertisers across Europe turn to its high impact display and video formats. Ryan’s objective [.]

Ad Ops 52

Ad Ops Ad Tech Advertising 52

Ad Monsters

DECEMBER 15, 2022

The past year in ad tech was a whirlwind. For some, the overwhelming bad news in digital media and ad tech tainted revenue and metrics, but the inventiveness of the industry is keeping things afloat. Ad tech professionals did not let curveballs hinder them from getting the job done. Read more…. No Cookies?

Cookies 82

Cookies Ad Tech Ad Ops Ad Space 82

Digiday

OCTOBER 18, 2022

Jamie Barnard, CEO of Compliant, told Digiday that the incorrect installation of CMPs on a publisher’s website can often be at the core of the problem and that the intricate ways in which many ad tech stacks are interwoven can also create difficulties for attempted remedies. ” they noted.

Ad Ops 67

Ad Ops Cookies Ad Tech GDPR 67

AdPushup

MARCH 29, 2024

Ad tags are snippets of codes placed by publishers on their sites for ad serving. What more an ad tag can do? ‘Ad tag’ as a term is used a lot in the ad tech industry. How it helps with targeting? Get answers here. Usually, it is known to be the code involved in serving [.]

Ad Tech 98

Ad Tech Ad Ops 98

Ad Monsters

SEPTEMBER 2, 2022

It may seem that digital media and ad tech are in a constant state of change. A possible “recession” is decreasing global ad spend budgets. at Publisher Forum Montreal , a group of revenue, product, and ad ops professionals came together and discussed what they believe to be some of the biggest issues facing the industry today.

Real Estate 85

Real Estate Ad Ops Advertising SEO 85

Ad Monsters

JANUARY 3, 2024

The importance of Ad Ops and Rev Ops within media organizations has never been more mission-critical than this year. In 2024, AdMonsters is Getting a Glow Up! AdMonsters is bringing you the events, webinars, playbooks, awards, and networking opportunities to help you and your org own 2024. Want a little 2024 preview?

Ad Ops 64

Ad Ops Education Ad Tech Media 64

Digiday

JULY 26, 2022

Sovrn has raised $36 million, an investment that comes as many heed choppy economic forecasts and suspend earlier plans to back ad tech, a sector that was white-hot among financiers just a year ago. And there are few sectors of the media industry where that dynamic is more clearly on display than ad tech.

Ad Tech 64

Ad Tech Ad Ops Finance Marketing 64

Brid.tv

FEBRUARY 23, 2023

Easy to Implement To get started with AVOD all you need is some general knowledge of ad ops and a quality ad network. For instance, you can have AVOD content but an optional subscription fee that allows users to enjoy their videos ad-free or employ an optional paywall for users who want to access more exclusive content.

Ad Ops 52

Ad Ops Advertising Ad Inventory Ad network 52

Ad Monsters

FEBRUARY 8, 2023

The move massively shook up the effectiveness and profitability of targeted advertising across mobile app ad land. But if ad ops is anything, it is resilient and resourceful. And I don’t think nary a publisher has fully recovered since.

Ad Ops 52

Ad Ops Ad Tech Viewability Conversion 52

Ad Monsters

AUGUST 19, 2022

The 4-day publisher forum presented attendies with the opportunity to link up with like-minded individuals and brainstorm and strategize on the best monetization practices for their brands, privacy regulations , Web 3 , CTV , and many other ad tech topics. Jonathan Panjwani, Director, Ad Tech Partnerships & Solutions at @Audacy.

Ad Ops 74

Ad Ops Ad Tech Food Education 74

Digiday

JUNE 6, 2022

If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s truer than ever, as the company is moving to cut out a group of ad tech vendors that ostensibly take fees only to make the process of programmatic advertising less efficient. As ever in ad tech, the devil is in the detail.

Media 75

Media Demand Side Platform Ad Tech Impressions 75

Brid.tv

MARCH 28, 2023

Simply set up, track, and optimize your header bidding stack through our CMS or let our dedicated ad ops team do it for you with Managed Ads. With Brid.TV, you get access to high-quality demand from Google, Amazon , and more.

Advertising 52

Advertising Ad Ops Ad Inventory Header Bidding 52

Ad Monsters

MAY 23, 2023

Despite some underlying racial tension, she allowed her work to speak for itself and has subsequently touched every side of the ad tech industry. Finding the Right Career Path AB: How did you start your career in ad tech and digital media? It said, “You find a need, and you fill a need.”

Media 84

Media Ad Tech Ad Ops Manufacturing 84

AdPushup

NOVEMBER 15, 2022

Today, publishers can leverage solutions such as header bidding, ad refresh, ad recover to earn higher revenue. But, they have also led to increased complexity, both technical and otherwise, in the ad tech industry. More and more metrics are being introduced to accurately [.].

Header Bidding 98

Header Bidding Impressions Ad Tech Advertising 98

Martech Series

FEBRUARY 7, 2023

Intuitive platform interface and streamlined workflows for deal creation and management, created for all users, from digital ad ops to senior revenue executives.

Ad Ops 95

Ad Ops Audience Media Entertainment 95

AdExchanger

MARCH 26, 2023

If we set ChatGPT aside, AI has the potential to transform how marketing and ad tech handles data transfer between platforms. The post Forget ChatGPT. There Are Practical Ways To Apply AI To Marketing appeared first on AdExchanger.

Marketing 107

Marketing Ad Tech Ad Ops Media 107

AdPushup

OCTOBER 1, 2022

Customer data platforms (CDP) are a relatively new technology in the ad tech industry. They will now play an important role in helping publishers gain more insights about their consumers. According to the Customer Data Platform Institute, the CDP industry revenue for 2019 was expected to exceed $1 billion.

Ad Tech 98

Ad Tech Ad Ops 98

AdPushup

OCTOBER 15, 2023

Interactive Advertising Bureau (IAB) functions as such a body in the ad tech industry and creates standards and guidelines for the smooth functioning of the industry. As fast as the digital advertising industry is growing, it needs to be governed by certain standards so that the multitude of parties can work together in harmony.

Ad Tech 52

Ad Tech Advertising Ad Ops 52