In the W3C, the Post-Cookie Conversation Finds Consensus
Adweek
MARCH 4, 2024
As the advertising industry braces itself for the deprecation of third-party cookies at the end of this year, web standards body the World Wide Web Consortium (W3C) is getting closer to reaching a consensus among its members on privacy-centric ad-tech that could power advertising in a cookieless future.
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