VideoWeek

JUNE 15, 2022

Reuters reported on Monday that Google has offered to open up access to YouTube for third-party ad tech companies, as part of a settlement for an ongoing EU antitrust investigation. For example, a bill was recently proposed in the US Senate which would force Google to divest its ad tech business.

Ad Tech 85

Ad Tech Demand Side Platform Ad Server Ad Inventory 85

VideoWeek

APRIL 5, 2024

Ad measurement company iSpot did not receive full certification but maintains conditional certification from last year. Captify Brings Search Data to Magnite SSP Captify, a search intelligence company, has partnered with Magnite, a supply-side platform (SSP), to bring search intent data to programmatic CTV ad inventory.

Ad Tech 59

Ad Tech Media Agency Audience 59

Ad Tech Daily

JULY 28, 2022

Managed service assists mid-market and small broadcasters in filling unsold ad inventory, increasing revenue, and generating profit from their live streams and podcasts. The post StreamGuys’ Programmatic Ad Services Help Radio Broadcasters Maximize Monetization appeared first on Ad Tech Daily.

Ad Inventory 94

Ad Inventory Ad Tech Marketing Media 94

Ad Tech Daily

MARCH 16, 2023

With a further dozen pending, Yieldmo’s patents cover omnichannel creative format technology and machine-learning driven inventory curation and scoring, and highlights the unique value the company delivers to the ad industry NEW YORK — Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers (..)

Machine Learning 80

Machine Learning Ad Inventory Ad Tech Advertising 80

Digiday

APRIL 27, 2023

Two years after Apple’s App Tracking Transparency went into effect , the framework is looking more like Schrödinger’s cat than a total poison pill for ad-tech. Despite doomsday warnings of how Apple’s changes could cause an implosion of ad-tech, there is still growth. Internet ad revenue grew 10.8%

Ad Tech 46

Ad Tech Retargeting Finance Ad Inventory 46

Digiday

SEPTEMBER 20, 2022

I’m talking about Amazon Music and Spotify and iHeart and Apple — each of them have acquired what they have wanted to acquire from an ad tech perspective and content perspective, and now they’re trying to grow their businesses with the same exact tools that we have as an independent network.

Ad Inventory 49

Ad Inventory Media CPM Ad Space 49

Monetize More

MARCH 2, 2023

However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Ad Monsters

MAY 25, 2023

The ad tech industry is growing on a massive scale, it is expected to grow 5.9% This includes details about ad placements, ad inventory, and pricing. Reduced ad fraud: SPO can help publishers reduce ad fraud by ensuring that their ads are only displayed on legitimate websites.

Ad Inventory 78

Ad Inventory Ad Tech Ad Exchange ROI 78

Playwire

JULY 11, 2023

Key Points Mobile publishing is the only place in ad tech where ad networks still function as critical parts of the ecosystem. Because most app advertising is still waterfall-based (unless you’re using in-app header bidding ), app developers form long-term relationships with ad networks that deliver the best yield.

Ad network 52

Ad network Header Bidding Ad Inventory Ad Tech 52

Digiday

JULY 4, 2023

Traffic shaping has been used within the ad tech industry for a while, particularly by supply-side platforms (SSPs) and demand-side platforms (DSPs) filtering out available programmatic ad inventory that isn’t quite up to snuff before passing them along to media buyers and advertisers.

Demand Side Platform 60

Demand Side Platform Ad Inventory Ad Tech Media 60

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Brid.tv

JANUARY 12, 2024

Advertise on OTT and CTV Disney Boosts Its Advertising Solutions Disney has announced that global advertisers will now be able to purchase inventory across Disney, Hulu, and ESPN+ in a single campaign. The ad inventory will be available through its self-serve platform Disney Campaign Manager later this year.

Ad Tech 52

Ad Tech Cookies Ad Inventory Audience 52

Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you.

Header Bidding 59

Header Bidding Viewability Impressions CPM 59

VideoWeek

APRIL 4, 2023

Smartclip, RTL Group’s ad tech unit, announced this morning that it has enabled programmatic trading of ad inventory on linear TV, via its HbbTV-enabled ad replacement tools.

Ad Inventory 59

Ad Inventory Demand Side Platform Ad Tech Ad Space 59

VideoWeek

FEBRUARY 7, 2023

Sell-side ad tech software business Magnite has today announced the launch of ‘Magnite Streaming’, a dedicated supply-side platform for connected TV and other over-the-top (OTT) ad inventory. But as is usually the case when bringing together two large ad tech businesses, integrating tech takes time.

Ad Tech 52

Ad Tech Ad Inventory Audience Media 52

YieldBird

APRIL 19, 2023

What is Google Optimized Pricing Google Optimized Pricing is a feature within Google Ad Manager that uses machine learning algorithms to dynamically set optimal pricing for programmatic ad inventory. Our team of experts is ready to guide you through the setup process and help you unlock the full potential of your ad inventory.

Machine Learning 98

Machine Learning Ad Inventory Impressions Marketing 98

Ad Monsters

MAY 22, 2023

Meet Vladimir Lyubarskiy, Oxagile’s Chief Solution Architect, who’s an old hand at this game, continually interacting with ad tech clients, knowing their reasons for frustration inside out, and helping them deal with it. Making a bad bargain is likely to happen if not to generate different inventory package prices.

Ad Ops 87

Ad Ops Ad Inventory Ad Tech Demand Side Platform 87

Monetize More

JUNE 15, 2023

Run them both together, Ad Exchange and header bidding. With Ad Exchange and Header Bidding competing in a publisher’s ad stack, all your ad inventory is ensured to be monetized as efficiently as possible. AdX, short for Ad Exchange, is an advertising marketplace and programmatic platform developed by Google.

Header Bidding 98

Header Bidding Ad Exchange Fill rate Demand Side Platform 98

VideoWeek

MARCH 27, 2023

The Association of Online Publishers (AOP) has today issued an open letter to advertisers and ad agencies calling for an end to publisher intellectual property (IP) theft, whereby ad tech vendors excessively scrape metadata from publishers’ websites. “Meanwhile, buyers face significant data validity concerns.

Ad Inventory 59

Ad Inventory Ad Tech Cookies Agency 59

Brid.tv

APRIL 3, 2023

Still, as crucial as it is to set up the best price floors for your inventory, this is no easy task. Relying on advanced ad tech, detailed data analysis, and complex algorithms is a surefire way to more than double your ad revenue. Table of Contents [ hide ] What Is a Price Floor in Programmatic Advertising?

Header Bidding 86

Header Bidding CPM Fill rate A/B Testing 86

Digiday

JULY 23, 2023

In the ongoing quest to take more control of the available ad inventory in the programmatic market, SSP proprietors, like GroupM, have been cracking down on which domains they’re willing to sell.

Viewability 57

Viewability Ad Inventory Ad Tech Media 57

Brid.tv

APRIL 6, 2023

Using these insights, the optimizer determines the best price floors for each piece of your ad inventory. For instance, if many of your ad calls are returning empty, it will lower the price floor to attract more bids. It also comes with a looping option, which enables you to serve multiple ads consecutively.

Header Bidding 54

Header Bidding Ad Inventory Fill rate Ad Tech 54

Monetize More

NOVEMBER 11, 2022

MonetizeMore has done it again by hitting another significant milestone in ad tech innovation by winning the 2022 Google Innovation Award for Ad Setup Policy Violations. Our reports have helped hundreds of publishers fix and block invalid traffic on their ad inventory keeping them safe from getting blacklisted by advertisers.

Ad Inventory 52

Ad Inventory Ad Tech Impressions Advertising 52

illumin

JANUARY 12, 2024

According to Media Radar , of the 17,400 companies that advertised on Facebook in April of 2021, only 543 purchased direct digital ad space; the remainder opted for a programmatic approach. Learn how illumin unlocks the power of journey advertising for Meta Get started! Follow @illuminHQ

Demand Side Platform 105

Demand Side Platform Ad Space Display Advertising Communications 105

TechCrunch Ads

JULY 12, 2022

The news comes in advance of Disney’s launch of an ad-supported tier for its flagship service, Disney+ , which would likely be another such target of such a deal. Automation allows Disney to sell more ads at scale and accelerates the company’s goal to target more of its overall pool of first-party data.

Ad Server 68

Ad Server Ad Inventory Ad Tech Audience 68

Ad Tech Daily

MARCH 2, 2023

Since the DV Fraud Lab […] The post DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio appeared first on Ad Tech Daily.

Impressions 85

Impressions Ad Tech Media Ad Inventory 85

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

MARCH 28, 2023

Usually, a publisher and an advertiser establish contact through an ad network, and the publisher offers a piece or package of ad inventory for a certain CPM. Upon striking a deal, the advertiser proceeds to run their ad campaign programmatically using the publisher’s ad space.

Advertising 52

Advertising Ad Ops Ad Inventory Header Bidding 52

Monetize More

APRIL 5, 2023

This cutting-edge tool safeguards ad inventory from invalid traffic (IVT) and safeguards publishers’ revenue. We’ve been providing the best solutions to help publishers monetize their content and maximize their ad revenues.

Ad Inventory 52

Ad Inventory Ad Tech Advertising 52

Digiday

FEBRUARY 26, 2023

Sometimes that money comes after the publisher’s impressions have been sold via the unified auction that is Google’s Open Bidding, other times it’s done through ad tech vendors like OpenX and Sharethrough directly. At least that’s the theory. The reality might not bear this out. This industry is nothing but cyclical. “We’ve

Ad Tech 51

Ad Tech Marketing Impressions Ad Inventory 51

Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. Also known as a “supply-side platform,” this platform allows publishers to sell their ad impressions to advertisers in real time.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Digiday

JANUARY 22, 2023

The extension of Hulu’s ad products and services to Disney+ is the latest showing of Disney’s push to unify its back-end ad tech operation as the company seeks to automate 50% of its ad sales — a goal that Ferro said Disney is on pace to reach this year.

Ad Targeting 70

Ad Targeting Ad Server Geo targeting Ad Tech 70

Digiday

SEPTEMBER 16, 2022

In simple terms, TAC is how much an ad tech company pays to buy revenue; it’s the variable pass-through costs ad tech vendors pay to the exchanges, publishers and data providers that help them sell more impressions. Most ad tech businesses aren’t just in this business of arbitrage. WTF is TAC?

Ad Tech 59

Ad Tech Impressions Ad Exchange Ad Inventory 59

Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

VideoWeek

NOVEMBER 1, 2023

Fragmentation in the CTV ecosystem has left ad inventory scattered across different markets, says Stuart Keith, Snr Director EMEA Supply Partnerships at Rakuten Advertising.

Ad Inventory 64

Ad Inventory Audience Marketing Advertising 64

YieldBird

JUNE 22, 2023

In the programmatic ecosystem, SSPs are crucial in facilitating automatic auctions for ad inventory and connecting publishers with multiple ad exchanges and demand partners. Their primary goal is to optimize yield for publishers and provide timely reporting and analytics for effective ad inventory management.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Exchange Ad Space 52