AdExchanger

AUGUST 4, 2022

A recent job listing for a “Senior Product Manager, Demand Side Platform – Ad Platforms” has created many headlines and sparked wild discussions among. Continue reading » The post Will Apple Be The New Ad Tech Challenger? appeared first on AdExchanger.

Ad Tech 116

Ad Tech Demand Side Platform Media Advertising 116

Adweek

FEBRUARY 27, 2023

Fledge, part of Google's Privacy Sandbox suite of solutions intended to replace third-party cookies, is moving from a theoretical ad-tech framework to reality, according to new findings from demand-side platform RTB House.

Cookies 266

Cookies Demand Side Platform Ad Tech Media 266

Adweek

JUNE 6, 2022

The demand-side platforms of two ad-tech vendors, Yahoo and Amobee, have removed Google Open Bidding as a path of supply for their clients, sources tell Adweek, a decision that industry experts attribute to efforts toward supply-chain optimization and a growing movement to curb the influence of Google.

Demand Side Platform 265

Demand Side Platform Ad Tech 265

Adweek

JULY 25, 2022

Tremor International is buying advertising platform Amobee from Singtel in a deal that will create scaled connected TV and video end-to-end platforms. Between the lines The.

Demand Side Platform 130

Demand Side Platform Ad Tech Advertising 130

Adweek

AUGUST 8, 2022

Kargo, best known as an ad-tech firm that offers software to connect publishers and advertisers, is more specialized than a typical supply-side or demand-side platform, with a focus on unique ad units and advanced features, a space known in the industry.

Demand Side Platform 246

Demand Side Platform Ad Tech Advertising 246

Adweek

OCTOBER 9, 2022

It's only October, and The Trade Desk has seemingly made news this year on every pressing topic in ad tech. As buyers were puzzling over how to make their supply paths more efficient, demand-side platform The Trade Desk cut out multiple middlemen, announcing in February it was removing Google's Open Bidding as a source of.

Demand Side Platform 222

Demand Side Platform Ad Tech 222

Digiday

MARCH 24, 2024

Amazon is itching for more advertisers to hop on board with its ad tech. But boy, does it have its work cut out, even if buyers demonstrate a clear desire for greater choice when it comes to demand-side platforms. Perceptions of its demand-side platform aren’t great, to say the least.

Demand Side Platform 90

Demand Side Platform Ad Tech Media Advertising 90

VideoWeek

FEBRUARY 22, 2024

1 this morning announced they will combine their ad tech offerings in efforts to bolster the German ad market. This will allow advertisers to run campaigns on both broadcasters platforms, including linear TV and their streaming services, RTL+ and Joyn from ProSieben. RTL Deutschland and ProSiebenSat.1

Ad Tech 59

Ad Tech Demand Side Platform Advertising Media 59

Digiday

FEBRUARY 27, 2024

Dubbed Forward ‘24: TV’s Tipping Point , the event was hosted the same month as the industry’s largest independent demand-side platform revealed GAAP revenue of nearly $2 billion for 2023, up 23% from the previous year.

Demand Side Platform 82

Demand Side Platform Ad Tech Cookies Ad Targeting 82

Smaato

NOVEMBER 21, 2023

The post Ad Tech Privacy: How DSPs are Navigating the Evolving Landscape appeared first on Smaato. For SSPs like Smaato, it’s about leveraging the power of technology to redefine industry standards, driving campaigns to new heights of success. For forward-thinking DSPs, RTB House shares how they navigate the complexities of.

Ad Tech 105

Ad Tech Demand Side Platform Marketing Advertising 105

Adweek

JUNE 19, 2023

Yahoo is letting advertisers buy publisher inventory directly from its demand-side platform via a new product called Backstage, the tech company's answer to the industry movement toward supply-path optimization, Yahoo executives exclusively shared with Adweek.

Demand Side Platform 269

Demand Side Platform Marketing Advertising Ad Tech 269

Adweek

DECEMBER 29, 2022

The last few months of 2022 have seen some unusual market dynamics, including an increasingly murky future for Twitter with forecasts of it shedding users, CTV ad spend continues to see grow while the long-awaited ad business from Netflix takes a wobbly turn, and rumors swirl of Apple building its own demand-side platform.

Demand Side Platform 291

Demand Side Platform Marketing Ad Tech 291

Digiday

AUGUST 15, 2022

The owner of sales-side platform Colossus SSP and demand-side platforms Huddled Masses and Orange 142, has seen triple-digit percentage growth the last two years, off its small base.

Ad Tech 68

Ad Tech Demand Side Platform Media 68

Admixer

JANUARY 8, 2021

The post What is a Demand Side Platform: The DSP Role in Media Buying and How to Choose the Right Platform appeared first on Admixer.Blog. Media buying in this part of the internet may feel drastically different, especially if you got used to launching promotions in walled gardens, like Facebook. There all the […].

Demand Side Platform 52

Demand Side Platform Media Audience Ad Tech 52

VideoWeek

MAY 26, 2022

The UK’s antitrust regulator, the Competition and Markets Authority, has today launched an investigation into whether Google has abused its dominant position in ad tech. The watchdog says it will assess whether Google’s practices in these parts of the ad tech stack may distort competition.

Ad Tech 64

Ad Tech Ad Server Header Bidding Ad Exchange 64

Adweek

DECEMBER 11, 2022

Amazon Web Services, the tech giant's cloud storage unit, is launching its own clean room technology next year, the company recently announced.

Demand Side Platform 252

Demand Side Platform Retail Marketing Media 252

Digiday

MARCH 14, 2023

Last year was a muted one for ad tech exits compared to the rampant activity of 2021, when the pop of champagne corks abounded with deal volume driven by initial public offerings plus mergers and acquisitions. According to Terence Kawaja, CEO of LUMA Partners, the ad tech sector is at the consolidation stage of its gestation.

Ad Tech 69

Ad Tech Demand Side Platform Pop-Up Marketing 69

Digiday

OCTOBER 24, 2022

The prospect that publishers might walk away from ad tech vendors once seemed laughably remote. A few years ago it would’ve been unthinkable for a publisher like that to say bye-bye to the money it got from a content recommendation ad tech vendor, let alone openly talk about it. Look at Bloomberg Media, for instance.

Ad Tech 75

Ad Tech Demand Side Platform Data Management Platform Audience 75

Digiday

MARCH 26, 2024

Just as advertisers and agencies are the clients of demand-side platforms, publishers are the clients of supply-side platforms — though it may not always seem that way.

Demand Side Platform 81

Demand Side Platform Ad Tech Agency Media 81

Digiday

OCTOBER 3, 2022

After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. Discussing the prospects of TFC 2.0, publishers again. Branching out.

Ad Tech 81

Ad Tech GDPR Demand Side Platform Conversion 81

Digiday

SEPTEMBER 20, 2022

Two acquisitions announced last week are indicative of the M&A activity for ad tech still on the horizon, sources told Digiday. Hence many founders and investors in the sector took the opportunity to capitalize with some buoyed by the popularity of special purpose acquisition company mergers.

Ad Tech 68

Ad Tech Marketing Demand Side Platform Impressions 68

Ad Monsters

MARCH 27, 2024

Experts expect the financial repercussions for individual publishers and ad tech firms will be insignificant. For example, Origin’s executives noted that although initial figures suggested a $15 million increase in ad revenue on Friday, it likely only amounts to around $600 at the accurate CPMs. .”

Ad Server 117

Ad Server Demand Side Platform Verification services CPM 117

Digiday

JULY 21, 2022

Although since those inquiries, certain details have emerged with Insider reporting that revenue guarantees — these usually played a key role in winning RFPs during the early days of ad tech — from rival contenders were “underwhelming” (Google’s included), a sign that Netflix wants revenue, and fast.

Ad Tech 69

Ad Tech Ad Server Demand Side Platform Agency 69

Digiday

JUNE 6, 2023

Two of the most prominent demand-side platforms in ad tech have held talks in recent weeks with potential outcomes including Viant purchasing MediaMath, a deal that would take one of the most longstanding names in the sector onto the public markets.

Demand Side Platform 69

Demand Side Platform Ad Tech Media Marketing 69

Digiday

JUNE 7, 2023

Two of the most prominent demand-side platforms in ad tech have held talks in recent weeks with potential outcomes including Viant purchasing MediaMath, a deal that would take one of the most longstanding names in the sector onto the public markets.

Demand Side Platform 68

Demand Side Platform Ad Tech Media Marketing 68

Digiday

MAY 8, 2023

Supply-path optimization, or SPO, has been one of the key themes in ad tech in recent years, as demand for more efficiency sets in and the curtain closes on ad tech’s initial halcyon days. Continue reading this article on digiday.com.

Demand Side Platform 69

Demand Side Platform Ad Tech Media Marketing 69

VideoWeek

FEBRUARY 29, 2024

Vibe.co, an ad tech company positioning itself as a streaming TV ad platform for small and medium-sized businesses (SMBs), has announced the completion of a $22.5 Existing investors Elaia Partners and Sequioa’s Scout Fund, as well as a number of ad tech investors, also joined the funding round.

Demand Side Platform 98

Demand Side Platform Ad Tech Machine Learning Agency 98

Exchange Wire

DECEMBER 11, 2023

Sparteo, a cutting edge ad tech solution for publishers is sharing the impactful results of an existing innovation – Efficient Bid. This cutting edge in-house technology represents substantial progress in the realm of digital advertising efficiency, enhancing SSP/DSP (supply-side platform/demand-side platform) [.]

Demand Side Platform 52

Demand Side Platform Ad Tech Advertising 52

Ad Tech Daily

MARCH 21, 2023

Pioneering Automated Platform Supports All Iterations of SKAN Globally, Including New 4.0

Demand Side Platform 68

Demand Side Platform Ad Tech Marketing Ad network 68

Smarty Ads

JULY 5, 2021

Blockchain advertising is currently a subject of controversy - some industry experts believe that demand-side platforms and supply chains can benefit from it while others deem the solutions to be too crude for implementation. Today programmatic advertising is plagued with serious problems such as ad.

Demand Side Platform 40

Demand Side Platform Ad Tech Advertising 40

Exchange Wire

DECEMBER 14, 2022

Media and insights platform Hawk has announced a strategic international partnership with Hivestack, the world’s leading, independent programmatic digital out-of-home (pDOOH) ad tech company. The agreement enables it to strengthen its demand side platform [.].

Demand Side Platform 52

Demand Side Platform Ad Tech Communications Media 52

Martech

DECEMBER 5, 2023

of every dollar that enters a demand-side platform (DSP) reaches a consumer. goes toward fees to ad-tech intermediaries. The ANA study closely tracked the flow of dollars through the programmatic supply chain and found that only $0.36 Where does it go? Another $0.35

Demand Side Platform 92

Demand Side Platform Viewability Impressions Ad Tech 92

Digiday

JULY 4, 2023

Traffic shaping has been used within the ad tech industry for a while, particularly by supply-side platforms (SSPs) and demand-side platforms (DSPs) filtering out available programmatic ad inventory that isn’t quite up to snuff before passing them along to media buyers and advertisers.

Demand Side Platform 70

Demand Side Platform Ad Inventory Ad Tech Media 70

InMobi

JANUARY 22, 2021

It also highlights the different players involved with data in programmatic advertising including demand-side platforms, supply-side platforms, ad exchanges, ad networks and social media networks.

Ad Tech 52

Ad Tech Demand Side Platform Data Management Platform Ad network 52

VideoWeek

SEPTEMBER 29, 2023

Best Agency Team – Wavemaker UK Best Buy-Side Technology – SmartyAds’ Demand-Side Platform (DSP) Best Commerce Media Campaign – Twitch, POG Picks Black Friday Battle Deals Best Cross-Media Video Campaign – Birkenstock & The New York Times Advertising, “Ugly for a Reason” Best CTV Ad Server – Publica (..)

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

Martech Series

AUGUST 31, 2022

Through this partnership, Loop will integrate its inventory into the Hivestack supply-side platform (SSP) to expand its advertising business by identifying and forming deep relationships with all the leaders in the SSP and Ad Exchange fields.

Demand Side Platform 86

Demand Side Platform Media Machine Learning Ad Exchange 86

Ad Monsters

MAY 27, 2022

A new Digital Advertising Act introduced recently by a few high-ranking lawmakers can ultimately break down Google’s ad tech strategy. The Competition and Transparency in Digital Advertising Act will have many stipulations that will subliminally contribute to the breakdown of Google’s extremely prosperous ad tech model.

Demand Side Platform 91

Demand Side Platform Advertising Ad Tech Ad Exchange 91