Adtelligent

JUNE 9, 2021

Platform’s algorithms automatically buy targeted traffic from websites and apps via real-time auctions. In addition, platforms work as Software-as-a-service (SaaS) and can work in any browser. Header Bidding Platform increases programmatic yield. Demand Side Platform (DSP) makes the advertiser’s life easier.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

VideoWeek

MAY 26, 2022

The first is looking specifically at Google’s ‘Jedi Blue’ deal with Meta, whereby Google allegedly gave Meta preferential treatment in its ad exchange auctions, in exchange for Meta agreeing to wind down its header bidding product.

Ad Tech 65

Ad Tech Ad Server Header Bidding Ad Exchange 65

Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

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Header Bidding Ad Server Impressions Ad Inventory 52

Clearcode

APRIL 26, 2023

Key points Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed for organizing an efficient path to an ad inventory from both ends, publishers and advertisers. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory.

Ad Inventory 69

Ad Inventory Demand Side Platform Non-Profit Impressions 69

Brid.tv

FEBRUARY 13, 2023

Amazon Publisher Services (APS) is one of the most optimal header bidding technologies of 2023 due to its access to extensive first-party data (credit card behavior, emails, etc.). Unified Ad Marketplace (UAM) is a server-side header bidding platform that helps publishers sell ad inventory and manage their bidding partners.

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Header Bidding Ad Ops Demand Side Platform Impressions 52

Automatad Inc.

JANUARY 23, 2023

We have already discussed programmatic advertising in detail and how it has reached new heights, especially in terms of speed and scalability with header bidding. So, in this article, we’ll uncover everything about header bidding wrapper and see how it helps you run efficient header auctions. What does this mean?

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Header Bidding Ad Server Ad network Ad Inventory 52

VideoWeek

JULY 4, 2023

For the past couple of years, the major trend dominating discussion of programmatic technologies has been the disintermediation wars being waged between the buy-side and the sell-side. “They’re now really just sources of demand, and publishers like the exchanges which bring them the most demand.”

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Header Bidding Demand Side Platform Ad Tech Agency 52

Clearcode

MARCH 1, 2022

In simple words, supply-path optimization (SPO) is the process of finding the shortest and most profitable path to ad inventory for demand-side platforms. Demand-side platforms (DSP) use real-time algorithms to set bids with the shortest and most effective paths to the impressions they want to buy.

Header Bidding 52

Header Bidding Ad Exchange Impressions Demand Side Platform 52

Digiday

FEBRUARY 15, 2023

After all, an SSP is more likely to be more attentive to an agency that controls a lot of ad dollars, whereas a demand-side platform doesn’t have to. The rise of header bidding made sure of that. Second, it’s easier to get these deals done.

Agency 72

Agency Header Bidding Ad Tech Demand Side Platform 72

Automatad Inc.

NOVEMBER 20, 2023

The selected advertiser is fixed and cannot be changed once you send the deal for the first time* Select the buyer to negotiate, the buyer from outside of the ad manager, which represents the demand-side platform. The contact of the people on your side who will participate in the negotiation and deal completion.

CPM 52

CPM Header Bidding Ad Space Impressions 52

Automatad Inc.

NOVEMBER 8, 2023

In ad buying and selling, the different components that work with ad exchanges are the publisher, advertiser, supply-side platform (SSP), demand-side platform (DSP), and ad server. You can use other options like direct deals and header bidding to connect with demand partners who are not using ad exchange.

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Ad Exchange Fill rate Ad Server Header Bidding 52

Clearcode

MAY 24, 2023

Over the past few years, Clearcode has worked on many Prebid-related projects for our clients where we’ve built wrappers, adapters and user interfaces to manage the header bidding process and various demand sources. Related posts What is Header Bidding and How Does it Work? client-side header bidding).

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Header Bidding Ad Server Ad Exchange Agency 76

InMobi

JUNE 29, 2020

Header bidding as an ad technology has evolved from being a less understood concept to a mainstay over the past few years. The shift from a legacy, waterfall-based mediation logic to a simultaneous mediation logic (as seen in the header bidding world) has proven to be an effective monetization strategy for app publishers.

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Header Bidding Demand Side Platform Impressions Ad Exchange 52

InMobi

NOVEMBER 21, 2018

In this latest Whiteboard Wednesday video, Ryan Gauss, the Platform Product Manager here at InMobi, explains how the highest bid can be secretly tweaked, alternatives to the second price auctioning model and what demand-side platforms (DSPs) need to know before selecting a supply-side platform (SSP) to work with.

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Header Bidding Demand Side Platform 52

InMobi

MAY 6, 2019

There’s a Lot of Excitement Around Our New DSP At MAU, we provided the first sneak peek of our brand new demand-side platform (DSP) to app marketers! InMobi’s new DSP platform is the industry’s first to measure success in the only metric that truly matters: ROI. There’s too much fraud.

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Header Bidding Demand Side Platform ROI Banner 52

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. Table Of Contents What Is a Supply-Side Platform (SSP)? publishers).

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Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Ad Monsters

MAY 16, 2022

The main players to consider for SPO analysis are the sellers, the exchanges, and the demand-side platforms (DSPs). Starting with the seller, or app publisher in mobile, each app needs to evaluate and prioritize many sources of demand to optimize its yield. Understanding the Key Players in SPO.

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Impressions Demand Side Platform Ad Server Header Bidding 97

Monetize More

JUNE 13, 2023

They can offer tools and solutions for ad optimization, including header bidding, ad targeting, and performance analysis, which can enhance ad revenue and overall user experience. Additionally, adtech partners can assist publishers in navigating the complexities of programmatic advertising and automation.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

Brid.tv

NOVEMBER 1, 2022

In turn, the ad exchange forwards the offer to a demand-side platform , which tailors to advertisers, and creates an auction for the real estate. The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Google Ad Manager 360.

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Header Bidding Demand Side Platform Real Estate Advertising 52

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

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Header Bidding Fill rate Ad Server Audience 79

Clearcode

DECEMBER 6, 2022

Publishers who choose to use the SDA standard can activate their first-party data for advertisers without sharing user identification information with external platforms.” — Piotr Banaszczyk, CEO of Clearcode. Chapter 09: Media-Buying Methods: Programmatic, Real-Time Bidding (RTB), Header Bidding, and PMP — The AdTech Book by Clearcode.

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InMobi

FEBRUARY 13, 2019

Watch Our Whiteboard Video on Bid Shading Today, to determine the winner of an in-app programmatic auction, bid shading is becoming an increasingly common way to determine the final price paid of the demand-side platform (DSP) winning the auction. How are Prices Set in an Auction?

Header Bidding 52

Header Bidding Demand Side Platform Ad Server Mobile Ads 52

MNTN

MARCH 18, 2024

This enables advertisers to bid in real-time for the opportunity to show an ad to a specific user, based on their demographic or behavioral profile, maximizing the relevance and efficiency of ad placements. DSPs represent the interests of advertisers in the RTB process.

Header Bidding 52

Header Bidding Ad Inventory Ad Space Impressions 52

Adtelligent

OCTOBER 6, 2021

Real-time bidding is a technology that provides each auction participant an equal opportunity to win in the programmatic auction for the ad inventory, with the highest winning bid. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

InMobi

JULY 2, 2020

All of this traffic undergoes pre-bid invalid traffic (IVT) filtering and post-bid IVT monitoring by DoubleVerify. 3) Standardizing Header Bidding for DSPs We have gradually ramped up the supply on our exchange available via our header bidding solution for apps, Audience Bidding.

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Header Bidding Demand Side Platform A/B Testing Fill rate 52

Monetize More

MARCH 2, 2023

As demonstrated, in the process of ad inventory being bought and sold on a per-impression basis, Ad Exchanges act as the platform where publishers and advertisers come together to trade digital ad inventory This marketplace (Ad Exchange) uses DSPs (Demand side platforms) to assess the ad inventory available to the advertisers.

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Clearcode

JULY 13, 2023

Key Points A supply-side platform (SSP) is an advertising technology platform digital publishers use to manage, sell, and optimize their advertising inventory. It automates the selling process, connecting publishers to multiple ad exchanges and demand-side platforms (DSPs). What Is an Ad Exchange?

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InMobi

JULY 26, 2021

It’s time to partner with the right bidding platform. We also have noticed that header bidding integrations help improve overall yield. InMobi recently partnered with Google Open Bidding which makes us the first in-app exchange to go live across all leading header bidding platforms.

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Header Bidding Demand Side Platform Click Through Rate Fill rate 52

Monetize More

DECEMBER 28, 2022

MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more. Demand-Side Platforms (DSP). Data Management Platforms (DMP). Related Read : [link]. Tag management.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

InMobi

MARCH 9, 2021

SPO describes plans undertaken by advertisers and/or demand-side platforms (DSPs) to create the most direct, trusted, verified and efficient paths to publisher's inventory. Today, few terms in ad tech and programmatic ad circles are as frequently talked about and discussed as supply path optimization (SPO).

Header Bidding 52

Header Bidding Ad Exchange Demand Side Platform ROI 52

InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. 15) Do They Offer In-App Header Bidding?

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Digiday

JULY 17, 2022

For instance, in 2015, Google introduced a policy meaning advertising inventory on YouTube could only be bought via its own ad tech tools at the expense of arrival demand-side platforms. Google has been at pains to highlight its support of header bidding in Google Ad Manager in recent months. Google grievances.

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PubMatic

AUGUST 2, 2022

The answer lies in wrapper solutions, like PubMatic’s Identity Hub , that work in a similar way to header bidding wrappers whereby they manage multiple ID solutions from a single interface. Let’s take a look at the key benefits: Automated Adaptation.

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Header Bidding Demand Side Platform A/B Testing Cookies 89

MediaFuse

JULY 10, 2017

One example of this is header bidding on video. Another change that the curated marketplace has embraced is the use of header bidding on video. Header Bidding. Video header bidding is basically a method used by publishers to optimize ad inventory. Have you tried header bidding on video?

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Header Bidding Demand Side Platform Ad Server Viewability 52

Brid.tv

JUNE 26, 2023

This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance. The platform also offers ad podding for premium partners, A/B inventory testing, real-time reporting, and fully transparent marketplace transactions to ensure brand safety.

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Ad network Video Ads Header Bidding CPM 40

Monetize More

MAY 30, 2023

PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads. Connects to multiple demand partners and improves app performance. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

MAY 2, 2023

The RTB Ecosystem The real-time bidding (RTB) ecosystem is a complex network of platforms and technologies that enable advertisers to purchase ad inventory in real-time bidding auctions. The ecosystem includes demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and data management platforms (DMPs).

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