Martech

DECEMBER 27, 2023

However, the value of these efforts often gets lost in translation when communicating with executive leadership. A cutting-edge social media campaign focusing on brand awareness doesn’t do much good when the C-Suite’s primary goal is to increase direct sales. So what can marketers do when communicating with leadership?

Marketing 112

Marketing Communications Brand Awareness MarTech 112

Martech

DECEMBER 13, 2021

In order to do so, sales and marketing teams need must align to maximize brand awareness, increase revenue and strengthen consistent communications to your customers throughout every step of their buyer’s journey. The feud between marketing and sales is costly, but it can be avoided.

Marketing 107

Marketing Brand Awareness Communications MarTech 107

Spoton Digital Media

OCTOBER 20, 2023

Approaching a slowing economy by cutting your marketing teams, organic communication efforts, volume of content, event and community participation, and advertising budgets may seem like a quick way to save, but it can have lasting and costly repercussions for your brand, revenue, and reputation. Focus on your loyal customers.

Advertising 90

Advertising Marketing ROI Brand Awareness 90

Martech Series

DECEMBER 26, 2022

Senior B2B marketers report that public relations (PR) contributes to or is responsible for 74% of all new business opportunities, according to an independent study – “ B2B PR for Growth ” – commissioned by Champion Communications. Generating brand awareness (54%). Nurturing sales conversations (54%).

Public Relations 97

Public Relations Communications Brand Awareness Fashion 97

Martech

DECEMBER 6, 2021

In order to do so, sales and marketing teams need must align to maximize brand awareness, increase revenue and strengthen consistent communications to your customers throughout every step of their buyer’s journey. The feud between marketing and sales is costly, but it can be avoided.

Brand Awareness 99

Brand Awareness Marketing Communications MarTech 99

Martech

FEBRUARY 21, 2023

“So, being able to bolster your position in the marketplace is what is going to make your thought leadership resonate and what’s going to make that person on the receiving end feel more comfortable about interacting with your brand and wanting to go on that buying journey process with your brand.”

Marketing 112

Marketing Brand Awareness Machine Learning Communications 112

Martech Series

OCTOBER 4, 2022

To overcome those challenges, brands are leveraging the social media influence of their own employees—​​more than two-thirds (68%) of marketers report that their organizations have an advocacy program for social. Marketing Technology News: Finding the Communication Sweet Spot.

Brand Awareness 88

Brand Awareness Audience MarTech Communications 88

Digiday

OCTOBER 4, 2022

Productivity platform Notion is ramping up its out-of-home efforts with ad placements across the globe to boost brand awareness beyond U.S. In August, the brand rolled out its first international brand campaign with billboards across eight cities: San Francisco, New York, Toronto, London, Dublin, Paris, Tokyo and Seoul.

Brand Awareness 86

Brand Awareness Conversion Communications Media 86

MNTN

MAY 24, 2022

This means being intentional about your messaging, and consistently representing your brand’s promise and mission, no matter the advertising format (but especially on television). As Simon Sinek says, understanding your “why” is the core of being able to communicate your brand in an effective way. Four Weeks ‘Til Father’s Day.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

Digiday

NOVEMBER 16, 2022

Birdies, a direct-to-consumer shoe brand, is ramping up its brand awareness efforts, investing more than 20% of ad spend for television ads, a first-time investment for the brand, to reach a broader audience. There’s only so much emotion you can communicate through a search ad or social carousel.”.

Brand Awareness 76

Brand Awareness Video Ads Communications Media 76

Basis

OCTOBER 24, 2022

It’s of utmost importance to nurture your customer pools, solicit feedback from them whenever possible, and offer communications that show both your appreciation and your sensitivity towards their economic circumstances (a loyalty discount never hurts!). Maintain Brand Awareness with Personalized Messaging.

Brand Awareness 85

Brand Awareness Marketing Education Audience 85

AdvertiseMint

DECEMBER 24, 2023

Would you like to know how to increase brand awareness with Facebook? Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business. This blog post will discuss how you can increase your brand awareness with Facebook ad campaigns. Craft a compelling page.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

Martech

OCTOBER 1, 2021

The psychology of brand awareness. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter. Brand awareness can be found in obvious areas like the ad you see when you’re scrolling through social media, or a pop-up that you click on,” said Sangha.

Brand Awareness 130

Brand Awareness Pop-Up MarTech Communications 130

Martech Series

AUGUST 2, 2022

Study Reveals Opportunity for Brands to Improve Consumer Data Privacy Education and Communications; Data Collection Remains at the Core of Consumer Trust. 75% of brands report greater difficulty building and maintaining trust with their customers post-pandemic, although online shopping is up 63%.

Education 75

Education Communications Cookies Conversion Rate 75

Martech Series

NOVEMBER 8, 2022

The same survey also underlined their top three marketing goals: brand awareness, launching new product offerings, and acquiring new subscribers. Alliance Communications leveraged Marketing Cloud Plus to run an email campaign focused on new subscriber acquisitions to support their upcoming fiber expansion in South Dakota.

Audience 90

Audience Marketing Brand Awareness Communications 90

Martech Series

JULY 1, 2022

There are many companies doing great impact work but are not getting the credit, not measuring their impact, nor communicating their efforts effectively. The Countable ESG Portal was developed to help brands do just that – demonstrate and showcase their ESG efforts and positive community impact.

Brand Awareness 52

Brand Awareness Communications MarTech Marketing 52

Martech Series

JANUARY 17, 2023

To make this as concrete as possible, let’s dive into use cases that demonstrate how consumer closeness can be a major growth driver for brands. The first use case demonstrates how social teams can bridge the consumer closeness gap to improve social campaign performance, monitor sentiment, and grow brand awareness among key consumers.

Pharmaceuticals 84

Pharmaceuticals Public Relations Communications Conversion 84

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. The bots generate and share unique images based on simple text prompts, increasing online engagement and brand awareness. Get MarTech! In your inbox. Business email address Subscribe Processing.

MarTech 99

MarTech Affiliates Retail Brand Awareness 99

AdvertiseMint

JANUARY 24, 2024

Here’s a breakdown of their differences: Facebook Pages: Facebook Pages are ideal for businesses, celebrities, brands, or public figures looking to establish an official online presence. They function as a one-way communication tool, allowing administrators to share updates, news, and events with followers.

Communications 52

Communications Audience Brand Awareness Advertising 52

Digiday

APRIL 12, 2023

“People want that authentic and real communication from that content.” So for us, we’re all about that top-of-funnel brand awareness and building that story slowly, and we’re not immediately hitting them in the face with, ‘Hey, purchase, purchase, purchase,'” said Ellsworth. ”

Marketing 81

Marketing Brand Awareness Media Communications 81

Martech

DECEMBER 13, 2023

Key takeaways: Lay the basis for strong long-term relationships with content creators by setting clear goals and communicating regularly with them. What messaging best communicates that value? Don’t be vague and only talk about increasing site visitors or brand awareness. The value you bring to them.

Communications 76

Communications Shipping MarTech Brand Awareness 76

Martech Series

SEPTEMBER 16, 2022

The taxi service company uses the latest marketing tools and technologies to grow its business, attract riders and customers, and increase its brand awareness. Airbnb has beautifully streamlined its content to drive the customers emotionally and never missed any opportunity to communicate with its audience warmly and invitingly.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

Martech

APRIL 18, 2024

But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article.

Conversion 104

Conversion SEO Brand Awareness eCommerce 104

Digital Remedy

OCTOBER 2, 2023

No matter what they’re whipping up in the kitchen, these eateries can communicate new menu items and promotions available within the region. Digital Agency Solutions With Digital Remedy With Digital Remedy, you can optimize your regional CTV advertising strategies and gain a better understanding of your local audiences across the board.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

Martech Series

NOVEMBER 11, 2022

The primary goal of an integrated B2B marketing campaign is to generate traffic, and brand awareness, and drive higher conversions by leveraging as many marketing channels as possible such as content, emails, display ads, social media, and many more. Why B2B companies should think of an integrated marketing campaign?

Marketing 93

Marketing Brand Awareness Audience Conversion 93

Ad Monsters

NOVEMBER 27, 2023

Effective communication is crucial in the world of podcast advertising. Instead, it confirmed podcasting’s increasingly well-understood ability to drive performance related to lower funnel, conversion-oriented metrics and deliver on buyer objectives across the entire marketing funnel, including lifts in brand awareness and purchase intent.

Communications 52

Communications Conversion Brand Awareness ROI 52

Martech

DECEMBER 21, 2023

If you’re going to chime into an established community, do so with purpose. If you’re running a brand awareness ad be sure it can stop someone in the midst of their scrolling long enough to debate reading the next word. Which channels should you use? All of them.

Education 104

Education Audience Communications MarTech 104

Digiday

JULY 20, 2022

As Manna Drone Delivery looks to boost brand awareness, the four-year-old company is looking at viral TikToks to become a key part of its marketing strategy, according to founder and CEO Bobby Healy. . For the last year, the company has been pumping out organic TikTok videos to its 17,000 followers via its in-house social media team.

Brand Awareness 69

Brand Awareness Food Media Communications 69

Martech

JANUARY 9, 2024

Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities. Reaching out directly Many (if not most) creators operate independently, meaning they control their schedule, brand negotiations and communications.

Marketing 125

Marketing Audience Click Through Rate Conversion 125

Martech

OCTOBER 4, 2023

Multichannel vs. omnichannel While multichannel and omnichannel may seem similar, the key distinction lies in their approach to data integration and communication consistency. Stronger brand building: Consistent messaging across channels strengthens brand awareness and provides a competitive edge.

Non-Profit 105

Non-Profit Brand Awareness Retail Communications 105

Martech Series

SEPTEMBER 29, 2022

The goal of the program is to create awareness of the unlimited opportunities Web3 offers entrepreneurs in terms of new revenue streams, brand awareness and untapped consumer audiences. Marketing Technology News: Finding the Communication Sweet Spot.

Manufacturing 76

Manufacturing Fashion Electronics Finance 76

Martech Series

SEPTEMBER 14, 2022

“As we continue to raise the bar, disrupt the cybersecurity industry and reimagine how to solve deep customer pain points in the era where security, observability and data are converging, Jennifer’s innovative skill set and results-driven leadership approach are the perfect fit for CrowdStrike’s brand evolution.”.

Marketing 82

Marketing Brand Awareness Impressions Communications 82

VideoWeek

JULY 3, 2023

While consumers clearly care about the sustainability of the brands whose products they buy, some brands have a tricky time communicating their sustainability credentials.

Food 52

Food Brand Awareness Retail Communications 52

Martech

MAY 8, 2023

We love to put this in place for CPG brands. Tailor the experience and communication to fit the channel and content that draws new subscribers. Approach this series as an opportunity to set the tone on the frequency and type of communication users should expect.

Marketing 113

Marketing eCommerce Communications Brand Awareness 113

Martech Series

DECEMBER 20, 2022

As someone who relies on B2B data every day to do my job, I was very impressed with how DemandScience represented our industry and the ways they communicated that quality data can be a game changer for marketers.”. We look forward to a great 2023 together.”. “I

Marketing 92

Marketing Brand Awareness MarTech Cookies 92

Martech Series

FEBRUARY 2, 2023

The survey found a significant discrepancy in the power of a Super Bowl ad to drive purchases compared to ongoing personalized communications. The findings suggest the millions of dollars brands spend for a single Super Bowl ad may not be the most effective approach to driving purchasing behavior.

Communications 81

Communications Brand Awareness MarTech Marketing 81

InMobi

DECEMBER 14, 2022

Domex’s initiative of raising awareness about sanitation with clever use of Mobile led to a whopping seven awards, including 3 Gold awards. SplashLearn brought in a Silver for effectively targeting the end audience through Search, driving brand awareness and customer acquisition alike. To know more, read our blog.

Ad Tech 52

Ad Tech Brand Awareness Communications AutoMobile 52