Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Authorities agree that climate change will never be effectively addressed if ordinary consumers don’t make responsible choices. But there’s a problem: Those ordinary people also tend to assume their choices aren’t going to make much of a difference.
To understand when and why people find it hard to make sustainable choices, climate-focused nonprofit Project Drawdown is working with media and ad-tech partners to identify strategic messaging opportunities. A new survey, Sustainability Speaks: Breaking the Barrier of Climate Communication, which was conducted by IPG Mediabrands in partnership with ad-tech firm Teads and shared exclusively with Adweek, identified real and perceived barriers that consumers face when trying to cut back on their own carbon emissions.
It’s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in