Basis

MARCH 14, 2024

Heard an ad for a home security system while listening to a true crime podcast? I’m going to target ads about my home security offerings to the audience of a true crime podcast, as security may be top of mind for many of those listeners). These are both examples of contextual targeting at work.

Advertising 76

Advertising Cookies CPM Retargeting 76

Basis

MARCH 14, 2024

Heard an ad for a home security system while listening to a true crime podcast? I’m going to target ads about my home security offerings to the audience of a true crime podcast, as security may be top of mind for many of those listeners). These are both examples of contextual targeting at work.

Advertising 52

Advertising Cookies CPM Retargeting 52

Digital Remedy

JANUARY 31, 2022

The Rise of Digital Audio. Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. digital audio subscription revenues will peak at 63.9% Role of Podcasts.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Martech Series

FEBRUARY 2, 2023

Content can now be directly delivered to your consumers, vendors and stakeholders through online articles, graphics, videos, audio podcasts, downloadable surveys etc. A press release or branded article, namely content that comes under non-news category can be published real-time with appropriate disclaimers on news publishing websites.

Communications 81

Communications MarTech Audience Media 81

Martech Series

JUNE 24, 2022

ResponsiveAds is starting off by offering several hundred pre-built solutions with several partners to cover a variety of different segments and categories. Several launch partners include: New Audio Display Ads powered in partnership with Adsonica. “ResponsiveAds and Arlene developed solutions like “try-n-buy”.

Rich Media 92

Rich Media Brand Awareness MarTech Agency 92

Digiday

APRIL 4, 2023

In the Best Use of Data category, nominees include Spectrum Reach for its campaign with the Space Coast Florida Office of Tourism. Spectrum Reach partnered with Adara, a leading travel category attribution measurement company, to develop a custom, data-driven, multi-screen media campaign and attribution impact study.

Media 68

Media Agency Machine Learning Audience 68

Digiday

OCTOBER 18, 2022

But rather than just being a concern on social media, some marketers say the audio category — in particular podcasts — has room for improvement. The results might end up benefiting more than audio platforms. Brand safety, another longstanding issue, also got a spotlight.

Advertising 69

Advertising Marketing Cookies Ad Tech 69

InMobi

AUGUST 7, 2020

In short, there are a lot of options to choose from when you want to listen to music, radio broadcasts or podcasts on your mobile device. This helps to explain why time spent with mobile audio media is expected to stay flat between 2019 and 2020 , according to eMarketer. For one, eMarketer noted that the average adult in the U.S.

Retargeting 52

Retargeting Media Audience Marketing 52

Digiday

OCTOBER 12, 2022

Registrations without the wall Podcast ad spending is slowing, but still growing Gannett mandates unpaid leave and other cost cutting measures, Bloomberg changes its programmatic strategy and more. The alerts are bucketed into four categories: breaking news, investigation updates, special topic reports and author-specific stories.

Media 66

Media Pop-Up Audience Agency 66

Basis

SEPTEMBER 13, 2022

digital video , connected TV (CTV), digital audio (as a subset of rich media), and, within that, podcast advertising. There’s no denying that CTV is this year’s MVP of programmatic digital display, but there are a few other channels seeing increased programmatic penetration—namely, linear TV, digital out-of-home (DOOH), and podcasts.

Advertising 88

Advertising Cookies Rich Media Video Ads 88

Digiday

DECEMBER 8, 2022

This enables them to group readers based on demographics, interests and other categories — which in turn, makes the data and publishers more attractive to brands. Podcasting is also seeing growing audiences — and increasing interest from advertisers. These revenue streams are all tied together,” Himoff said.

Advertising 75

Advertising Machine Learning Audience Conversion Rate 75

Digiday

MARCH 8, 2023

For other media buyers, the news category “requires special attention” and having a strong relationship with a specific publisher can make PMP and PG deals based on in-house verification data more appealing. Here are some other key details from the event: Spotify has more than 100 million podcast listeners.

Media 68

Media Conversion Machine Learning Audience 68

Digiday

APRIL 4, 2023

In the Best Use of Data category, nominees include Spectrum Reach for its campaign with the Space Coast Florida Office of Tourism. Spectrum Reach partnered with Adara, a leading travel category attribution measurement company, to develop a custom, data-driven, multi-screen media campaign and attribution impact study.

Media 36

Media Agency Machine Learning Audience 36

Digiday

MARCH 21, 2023

On the other hand, there are definite category turnarounds,” said a fourth TV network executive. We’ve all benefitted from the last few years these new categories that will come out of nowhere,” said the second TV network executive. Those categories include gambling, cryptocurrency and tech advertisers.

Agency 67

Agency Ad Tech Advertising Entertainment 67

Automatad Inc.

MARCH 8, 2022

The EU has already passed the DSA (Digital Services Act) that bans serving targeted advertising to minors, sensitive category tracking (sexual orientation, religion, political affiliation), and necessitating the provision of reasonable alternative options to users who opt-out of targeted advertising. Publisher Strategies. Moments That Matter.

Audience 52

Audience Header Bidding Cookies GDPR 52

Digiday

APRIL 5, 2023

He declined to disclose exactly how much ad revenue was off target, but did say his team was able to offset some of the deficit from existing clients and advertising categories by starting to sell within new ad categories. Learn more about how Paramount is approaching its podcast business in 2023 here.

Media 64

Media Affiliates Advertising Audience 64

Digiday

JULY 27, 2022

Media advisors and analysts say they’re seeing warning signs but are waiting to see how much of a hit certain advertising categories take before proclaiming a recession. Up and down ad categories. Just like in Q2 2020, certain advertising categories are experiencing decreases while others are growing. for advertising.

Media 65

Media Cookies CPM Pop-Up 65

Digiday

DECEMBER 8, 2022

For Most Innovative Brand, a grand-prix category, Tropicana claimed the award for its success in pushing creative boundaries and continually modernizing the brand. Full DA winners list below: Best Audio Campaign. Bloomberg Media Studios x PGIM – The OUTThinking Investor Podcast. Download the complete guide here.

Agency 69

Agency Media Marketing 69

Digiday

NOVEMBER 1, 2022

In a new category in this year’s awards, Best Experiential Campaign, Paramount+ and ‘Halo The Series’ earned a nomination for their drone activation at SXSW. Edelman earned nominations in several categories, including Best Use of Social for its Vaseline ‘See My Skin’ campaign. See the complete list of finalists below.

Media 69

Media Entertainment Agency Audience 69

Basis

AUGUST 26, 2022

Within both mobile browsers and apps, consumers are spending more time listening to digital audio (like podcasts and music) than doing anything else. By 2024, the average daily time spent with digital audio in the US will be 1 hour and 25 minutes , representing 80.6% of all digital audio time. billion this year to $73.14

Advertising 78

Advertising Mobile Ads Retail Entertainment 78

Digiday

MARCH 15, 2023

BuzzFeed’s “commerce and other revenues” category — which includes product licensing and events — increased by 76% year over year, rising from $16.7 But is the cost of producing video a necessary investment for publishers with podcasts? Read more about the growth of video podcasts here. million to $29.3

Media 65

Media Advertising Conversion Rate Viewability 65

Smart-Hub

NOVEMBER 1, 2023

In-app (Banner In-app & In-app Video) This category includes both banner in-app ads such as banners and in-app video ads, which, by the way, appear to be the greatest profit drivers on your SmartHub ad exchange for most clients. Audio Audio ads leverage sound to convey marketing messages.

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

Clearcode

APRIL 3, 2023

Gambling advertising is available across different channels and mediums: video advertising, audio channels, newspapers, print and digital publications, DOOH & OOH, social media, in-app & in games. DraftKings DraftKings spent 42% on digital advertising (social media, digital display and podcasts). Regulates lucky draws.

Advertising 56

Advertising Entertainment Public Relations Audience 56

PrograMetrix

JUNE 9, 2021

As of September 2021, the United States Drug Enforcement Agency (DEA) still categorizes cannabis as a Schedule I drug in the same category as LSD (acid), heroin, and ecstasy. The answer is programmatic media across display, mobile, native, digital video, CTV/OTT, and digital audio channels. Digital Audio Advertising.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

YieldBird

FEBRUARY 1, 2022

Especially for you, we asked four publishers who operate in different geographic markets and create qualitative content from various thematic categories about how they assess the current moment in the Digital Publishing industry, with particular emphasis on the aspects of content monetization. The first month of 2022 is behind us.

Cookies 52

Cookies Marketing GDPR Banner 52

Basis

JULY 19, 2022

Digital audio. It was barely used in political ads in 2020 (in part due to platform-based limitations), but in 2022 it’s the fastest-growing category in digital advertising as a whole. A channel that political advertisers aren’t tapping into, but probably should be? Midterm Marketing in 2022—Wrapping Up.

Advertising 52

Advertising Geo targeting Machine Learning Cookies 52

VideoWeek

FEBRUARY 16, 2024

DoubleVerify Takes Tiered Approach to MFA Inventory DoubleVerify (DV), a media measurement and verification specialist, has launched tiered brand suitability categories to control made-for-advertising (MFA) inventory. DV said this allows brands to control the level of protection that suits their requirements.

Marketing 52

Marketing Media Entertainment Agency 52

Digiday

DECEMBER 13, 2022

. “I’ve had no SSPs, no DSPs, no publishers even come to me and say, ‘Hey, this opens up a new path for better CTV,'” said Mike Fisher, vp of advanced TV and audio at media agency Essence, which is part of WPP’s GroupM. Listen to the latest Digiday Podcast here.

Demand Side Platform 69

Demand Side Platform Audience Ad Server CPM 69

Basis

MAY 29, 2023

This new category of travelers is substantial, and on track to overtake the category of traditional business travelers. For example, thanks to the number of people who now work from home, a new audience segment has emerged: bleisure travelers , or people who travel for a combination of business and leisure.

Marketing 69

Marketing Retargeting Audience Machine Learning 69

Single Grain

MAY 24, 2021

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. Now, in 2021, the mission seems to be successful as podcast listeners have reached a new high – 485 million listeners worldwide ! TABLE OF CONTENTS: ↓ What Is Audio SEO?

SEO 98

SEO Real Estate Audience Pop-Up 98

Digiday

JULY 13, 2022

There [are] compliance issues that don’t exist in other categories. Dow Jones chief revenue officer Josh Stinchcomb and Buy Side head of content Leslie Yazel joined the Digiday Podcast to talk about the commerce site’s launch. Listen to the latest Digiday Podcast episode here. What we’ve heard.

Media 67

Media Non-Profit Advertising Ad Tech 67

Digiday

JUNE 8, 2022

<$215 million: How much podcast revenue Spotify generated in 2021. Listen to the latest Digiday Podcast episode here. . $80 million: How much money Hispanic media company Latino Media Network raised, which the company has used to acquire 18 Hispanic radio stations from TelevisaUnivision. What we’ve covered.

Audience 66

Audience Media Affiliates CPM 66

Lemonads

NOVEMBER 29, 2020

Advertisers know the general category of publishers, but they don’t know the exact publisher websites on which their ads will appear. Audio Ads While popular podcasts still follow the traditional sponsorship model to place ads, programmatic audio can amplify revenue generation efforts.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Martech

JUNE 1, 2022

Audio/podcast inventory. These should be used if you are unable to locate your event in any of the other categories. The challenge is going to be how to continue building your audience online without them. Meanwhile, rest assured that first-party cookies will still work. Connected TV. Digital Out-of-Home. Targeting not affected.

Marketing 123

Marketing Cookies Geo targeting First-Party Cookies 123

VideoWeek

MAY 27, 2022

Users will be able to see the number of political ads run on a Facebook page, their targeting categories (such as location, demographics and interests) and the percentage of adspend used to target those categories. Full-length interviews are accessible to paid subscribers, while audio-only versions are available in podcast form.

Ad Tech 59

Ad Tech Agency Media Audience 59

Basis

JUNE 28, 2023

Sure, digital audio may be getting more airtime these days (it is digital advertising’s fastest-growing category , after all), but AM/FM radio is still a force to be reckoned with in the audio world. of total audio ad spend. One way radio could be used is to expand reach within a holistic digital audio campaign.

Retargeting 52

Retargeting Conversion Audience Media 52

Digiday

OCTOBER 19, 2022

” — Dan Roth, editor-in-chief and vp at LinkedIn, on how the social platform is investing in video and audio content during the latest episode of the Digiday Podcast . Google puts publishers’ product reviews to the test. Some publishers are still notably frazzled by Google’s September Core Algorithm Update a month later.

Media 70

Media Retail Finance Shipping 70