Adweek

OCTOBER 9, 2022

Adweek's annual Hot List, which highlights the standouts in these categories, is packed with the people, platforms and companies. As we settle into the New Normal phase of the pandemic, we're more dependent than ever on TV, media and digital & tech brands to keep us connected to each other and the wildly changing world.

Media 236

Media 236

Exchange Wire

APRIL 12, 2024

DoubleVerify ("DV"), a leading software platform for digital media measurement, data, and analytics, announces the rollout of 16 new brand safety and suitability categories for TikTok advertisers, to support TikTok’s new Inventory Filters - Vertical Sensitivity and Category Exclusion, to [.]

Advertising 104

Advertising Media 104

Adweek

NOVEMBER 21, 2022

flowed into the gaming category with creator sponsorships on Twitch, it was entering uncharted territory in its 10-year brand history. felt its brand was endemic to gaming and saw Twitch as a massive opportunity to reach games through livestreaming, as the Amazon-owned platform averaged 2.78 When wellness brand Liquid I.V. Liquid I.V.

212

212

Martech Series

DECEMBER 23, 2022

The unified events and webinar platform bagged awards across multiple markets and in different categories including Virtual Event Platforms, Webinars & Event Management Platforms, to name a few. Leader in the Asia Pacific region’, ‘Easiest Setup’ and ‘Best Support’ in the Event Management category.

MarTech 81

MarTech Marketing 81

Martech

APRIL 11, 2024

Both provided a summary of the different categories of marketing technology and the purpose of each technology. With Perplexity the cited sources remained the same each time the question was posed, but some results were more detailed, listing categories like email marketing and giving examples of providers like Klayviyo.

Public Relations 127

Public Relations MarTech Retail Marketing 127

AdExchanger

JANUARY 18, 2024

Consolidation has come to the data clean room category. On Wednesday afternoon, LiveRamp announced plans to acquire Habu in a deal worth $200 million. The two companies have clear synergies.

Marketing 134

Marketing 134

Martech Series

DECEMBER 22, 2022

Ranked first out of 22 vendors in the Validation category for helping Sprinklr clients understand and maximize long-term product value. Sprinklr’s Unified-CXM platform recognized for breadth and ability to break down operational silos so that organizations can optimize customer experiences.

MarTech 87

MarTech Marketing Advertising 87

Digiday

APRIL 16, 2024

For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced in-scene advertising to insert its brands into influencer video content. Innovid is being recognized in the new Best Measurement Tool category. Its solution, InnovidXP, is built for global and cross-platform TV ad measurement.

Retargeting 77

Retargeting Ad Tech Audience Advertising 77

AdExchanger

FEBRUARY 20, 2024

In a recent State of Generative AI Survey by risk management platform Portal26, 68% of respondents in the marketing, media and sales categories believed generative AI would give their organization a significant competitive advantage. It’s no surprise that marketing is one of the first disciplines to embrace generative AI.

Media 98

Media Marketing 98

Martech

APRIL 5, 2024

It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform. Non-retail media platform. Why we care.

Media 113

Media Retail MarTech Audience 113

Martech Series

OCTOBER 7, 2022

Zappi , a leading consumer insights platform designed for creators, announced recognition from Comparably, a leading workplace culture site and corporate brand reputation platform, for its company culture. Zappi is a leading consumer insights enterprise platform designed for creators.

MarTech 91

MarTech Marketing Media 91

Brid.tv

APRIL 25, 2024

This time around, with Platform Update 6.9.0. , we are deprecating the shared library feature and adding some overall improvements to the platform. Shared Library Depreciation and New Syndication Rules With Platform Update 6.9.0. Make sure to follow us to get informed about any changes to the platform!

53

53

Martech

OCTOBER 31, 2023

A full 79% of TikTok users say they’re likely to continue shopping in the weeks after Christmas, according to a new study by the video platform. The video platform is also more accessible to marketers through such recent integrations as the one with HubSpot. Categories. Why we care. TikTok’s U.S. Image: TikTok for Business.

Food 115

Food MarTech Audience Marketing 115

More About Advertising

APRIL 8, 2024

Every years ads have their changing fashions – this year it seems to be back to wacky humour (maybe Cannes Lions’ fault for introducing a humour category) and, inevitably, a new brand platform.

Fashion 59

Fashion Advertising Agency 59

Martech Series

FEBRUARY 12, 2023

Folloze Buyer Experience Platform receives numerous badges across the seven key categories Folloze , the world’s first and only no-code B2B Buyer Experience Platform (BX 3.0), today announced it was honored as a High Performer for the 2023 G2 Winter Awards. Folloze, which has received an average user rating of 4.8

Account-Based Advertising 83

Account-Based Advertising MarTech Marketing Advertising 83

Martech Series

SEPTEMBER 8, 2022

New features include access to year-over-year trends, greater regional and demographic specificity, category-specific insights, and several hundred new segments. Because of the way it is built, Audience Intelligence offers brands and agencies a level of precision that other platforms can’t.

Audience 95

Audience Agency Advertising ROI 95

Martech

NOVEMBER 28, 2023

Ecommerce prices were down 6% year-over-year in October 2023, according to the Adobe Digital Price Index, which tracks online prices in 18 categories. For Cyber Monday, solid discounts were found across major categories, Adobe Analytics found. Black Friday. online sales on Black Friday totaled $16.4 Between 9 a.m. and 10 a.m.

eCommerce 107

eCommerce Electronics Retail MarTech 107

Digiday

APRIL 2, 2024

In a whitepaper addressing multicultural trends and Gen Z that it is releasing this week, programmatic platform Direct Digital Holdings argues that multicultural communities have an increasing influence on brand preferences and choices for consumers across all brand categories. That trend is particularly acute with Gen Z audiences.

Marketing 91

Marketing Agency Media Audience 91

TechCrunch Ads

AUGUST 2, 2022

A ruling put out yesterday by the European Union’s top court could have major implications for online platforms that use background tracking and profiling to target users with behavioral ads or to feed recommender engines that are designed to surface so-called ‘personalized’ content. The court decided that it does.

GDPR 119

GDPR Ad Targeting Cookies Advertising 119

Martech

FEBRUARY 16, 2024

The European Union’s Digital Services Act, aimed at preventing the spreading of illegal goods, services or content online, originally governed only very large online platforms reaching 10% or more of the E.U.’s Otherwise, the Act will now constrain the activities of almost all online platforms operating within the E.U.

GDPR 131

GDPR MarTech Advertising 131

Martech Series

OCTOBER 6, 2022

AIQ Recognized in Best Data Strategy by a Marketer for work with News Corp and in Best Data Technology categories. ActionIQ , the leader in customer experience (CX) solutions that deliver actionable insight from customer data, announced that it was named a Finalist in two categories of the 2022 AdExchanger Awards.

Cookies 86

Cookies Audience MarTech Media 86

Martech

AUGUST 17, 2023

Combined, the leagues are close to 5,000 sponsorship deals for the upcoming season, a 13% increase year-over-year, according to a new report from sports intelligence platform SponsorUnited. Top categories. The top categories aren’t what Americans might associate with a trip to the ballgame. Why we care. Image: SponsorUnited.

Healthcare 98

Healthcare Food Audience MarTech 98

Martech Series

SEPTEMBER 15, 2022

Beroe, a global SaaS-based procurement intelligence, and analytics provider, and Cirtuo, the pioneer of digital category management, announced their strategic partnership enabling companies to further enhance the creation and continuous improvement of robust category strategies. Chief Executive Vel Dhinagaravel.

MarTech 88

MarTech Marketing 88

Martech

MARCH 1, 2024

The retailer’s ecommerce platform has 7,000 products to choose from and show customers. Before the implementation, the team was using a tool in their web platform to identify the website’s top product searches. This didn’t identify the less-popular products that were what customers or customer segments were looking to buy. “[The

eCommerce 109

eCommerce MarTech Retail Marketing 109

Martech

FEBRUARY 29, 2024

This worked to this point because the core of the tech stack was relatively stable, but that’s all about to change as new platform vendors emerge in virtually every category and tech stacks as a whole evolve to take advantage of the capabilities AI enables. The framework and business model they work under is another story.

MarTech 114

MarTech Marketing Agency 114

AdExchanger

JULY 7, 2022

It's a significant improvement over FLoC, but it leaks audience information from trustworthy sites and enriches large platforms at the expense of niche or independent sites – especially sites that invest time and skill to cover categories in detail, writes Don Marti, VP of ecosystem innovation at CafeMedia.

Audience 145

Audience 145

Martech Series

DECEMBER 12, 2022

Single-source CX intelligence platform provides new effectiveness insights across siloed social media channels. Customer experience (CX) intelligence platform DISQO released its first “Assessing Ad Impact in Social Media” report with unprecedented normative benchmarks for social media campaign effectiveness.

Media 80

Media Brand Lift SEO MarTech 80

Martech Series

JANUARY 4, 2023

6sense Revenue AI platform receives 65 Leader badges including a top-10 ranking for Enterprise Sales Intelligence. 6sense , the leading platform for B2B organizations generating predictable revenue, has announced that its products received 105 G2 badges in the Winter 2023 Grid Reports. Account-Based Orchestration Platform.

Account-Based Advertising 77

Account-Based Advertising Conversion Rate Conversion MarTech 77

Martech

MAY 19, 2023

From ChatGPT ’s rise as the fastest-growing platform of all time to near-constant headlines on the latest AI-related product releases, we are inundated. This four-part series will explore four categories of artificial intelligence (AI) and how they can meaningfully impact marketers and their customers. Get MarTech! In your inbox.

Marketing 145

Marketing MarTech 145

Martech

JUNE 9, 2023

This category includes brainstorming sessions, content planning and ideation of new strategies and frameworks. In this category, marketers sought guidance, e.g., selecting the right marketing technologies, optimizing campaigns and the best ways to optimize customer experiences. Are you getting the most from your stack?

Conversion 109

Conversion MarTech SEO Marketing 109

Martech

JULY 6, 2023

While Amazon is expected to offer discounted prices on top categories like electronics, toys and home goods, other top retailers will look to poach shoppers next week as well. Here’s a list of top Prime Day promotions compiled by mobile and consumer data platform data.ai. Top categories. Prime Day competition.

eCommerce 107

eCommerce Electronics Retail Fashion 107

AdvertiseMint

FEBRUARY 15, 2024

Promote your content: Don’t hesitate to promote your social media channels on other platforms or your website. The more items you sell in higher commission categories, the more you can earn. 3% commission on a wide range of categories including toys, home goods, beauty products, and more. 1% commission on these sales.

Audience 52

Audience Fashion Media Entertainment 52

Martech Series

DECEMBER 9, 2022

VerticalScope is Ranked in Comscore’s “Top 10 Social Media Platforms” in Canada and the U.S. a technology company that has built and operates a cloud-based digital platform for online enthusiast communities, is excited to announce that its subsidiary VerticalScope Inc. Comscore Ranked Categories – Social Media – U.S.

Media 81

Media Audience MarTech Advertising 81

Martech

AUGUST 2, 2022

For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. In addition to tracking external martech trends, we also look at data from the nearly 1,000 stacks managed on our platform.

MarTech 121

MarTech Conversion Marketing Audience 121

Martech

JANUARY 8, 2024

And it’s causing a big rethink on the viability of web-based analytics — a category caught in the crossfire between government regulators, Big Tech and our own moral dilemma about how much we should be tracking people. billion category. The other edge of innovation is the rise of first-party data-focused analytics platforms.

Banner 127

Banner GDPR Cookies eCommerce 127

Martech Series

JANUARY 11, 2023

Verse, the leading AI-powered customer engagement platform, has been awarded 7 badges by G2 Crowd for performance, ease of use, and best-in-class support. These badges recognize Verse for its exceptional performance, ease of use, and best-in-class support in both the Small Business category and and overall.

Healthcare 84

Healthcare Conversion Impressions MarTech 84

Digiday

SEPTEMBER 12, 2023

This year, immersive brand journeys and multi-platform campaigns have become essential strategies for brands to tap into new markets and diverse audiences with innovative and unique offerings. In six weeks, the campaign achieved 4.3 billion earned, social and paid impressions, while awareness of monoclonal antibodies increased by 38%.

Healthcare 90

Healthcare Impressions Audience Conversion 90