Digiday

FEBRUARY 12, 2024

On this episode of the Digiday Podcast, we caught up with Gabi Lewis, co-founder at Magic Spoon, to talk about the brand’s expanded retail footprint, standing out in a crowded category and of course, the measurement woes plaguing marketers. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Retail 79

Retail Marketing Media 79

Digiday

MARCH 4, 2024

On this episode of the Digiday Podcast, we caught up with Vaynberg to talk about Zola’s TikTok strategy, growth in a new category and navigating today’s ever-changing digital landscape. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Audience 74

Audience Brand Awareness Media Advertising 74

Digiday

FEBRUARY 12, 2024

Vox Media chief revenue officer Geoff Schiller told Digiday the title’s expansion is justifiable due to an increase in advertiser demand (especially in categories such as luxury brands, retail, beauty and CPG) and a need to keep up with that demand. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Media 94

Media Fashion Retail Audience 94

Martech

JULY 13, 2022

Online inflation reflects the price of digital purchases and is tracked by the Adobe Digital Price Index across 18 product categories. Get the daily newsletter digital marketers rely on. Performance by category. Groceries surged in cost more than any other category. The main takeaways. on last month and 12.44% YoY.

Electronics 106

Electronics Retail Food MarTech 106

Digiday

JANUARY 26, 2024

market, so much so that it has become the second fastest-growing alcohol beverage category today, according to a report by the Distilled Spirits Council, one of the sector’s trade associations. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Tequila has recently poured into U.S.

Media 79

Media Marketing 79

Digiday

SEPTEMBER 12, 2023

For instance, in the Best Use of Influencer Marketing category, Edelman turned to celebrities and social media influencers to spread awareness and spark conversations as part of its ‘Up The Antibodies’ campaign with biopharmaceutical company AstraZeneca. In six weeks, the campaign achieved 4.3 The Twitch livestream attracted 3.8

Healthcare 90

Healthcare Impressions Audience Conversion 90

Digiday

AUGUST 27, 2023

The “light at the end of the tunnel” is finally visible for advertising revenue thanks to a couple standout ad categories that are pacing up year over year, instead of down, according to several publisher CROs. Top performing ad categories in the second half of 2023 so far include auto, travel, fashion, luxury and beauty.

Finance 66

Finance Advertising Fashion Entertainment 66

Digiday

JANUARY 3, 2024

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Media 90

Media Advertising Marketing 90

Digiday

APRIL 2, 2024

In the new Best Use of AI category, home security leader Ring used AI to enhance its marketing strategy, particularly in search, amid growing competition. For the new Best Emerging Technology Campaign category, specialty retailer Party City and agency partner 22squared are winners for their new PartyAI solution.

Click Through Rate 59

Click Through Rate Media Retail Impressions 59

Digiday

MARCH 11, 2024

Using Adelaide’s fundamental AU metric, which gauges how much attention an ad delivers in a given placement, Flight Control’s dashboard lets users enter or input three criteria: Outcome type (as in, upper, middle, or lower-funnel outcomes); ad category (CPG, auto, etc.) and channel or media: (display, online video).

Agency 63

Agency Media Ad Tech Advertising 63

Digiday

OCTOBER 2, 2023

The LA Rams’ wanted to use Snapchat’s AR technology to generate interest from advertisers across categories, according to Jennifer Prince, chief commercial officer for the The LA Rams. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Advertising 94

Advertising Media Marketing 94

Digiday

MARCH 19, 2024

A standout for one of several new categories this year — Best Agency Partner — is Digitas. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Machine Learning 74

Machine Learning Media Healthcare Impressions 74

Martech

JULY 14, 2022

Surging e-commerce sales with this year’s promotions show that despite inflation and competing costs like higher gas prices and travel, online shoppers are ready to take advantage of deals in a number of product categories. Get the daily newsletter digital marketers rely on. Processing.Please wait. Successful campaigns.

Electronics 127

Electronics Retail MarTech Marketing 127

Digiday

AUGUST 15, 2023

The most-entered category this year was Best AI Tool. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Media 69

Media Marketing 69

Martech

MARCH 8, 2024

AI-Assisted Product Marketing Course Cost: $149 Maven AI Courses Cost varies, $200-$2,000 per course Blogs, events and newsletters By far the most nimble category on this list, newsletters, live events and blogs are the best way to get up-to-the-minute information. The Neuron Newsletter : Daily digest of the latest AI news.

Marketing 112

Marketing Education Machine Learning Entertainment 112

Martech

AUGUST 10, 2022

Most (14 of 18) categories tracked by the Index saw monthly price drops. Electronics, the largest ecommerce category with 18.6% share of spend in 2021, had the second biggest category price drop, down 9.3% Computers lead all categories with a 10.2% This is the first notable YoY decrease for the category.

eCommerce 107

eCommerce Electronics Food Retail 107

Martech

MARCH 30, 2022

TrustRadius, the software review and evaluation site, which includes martech offerings alongside other software categories, will integrate with Demandbase One allowing B2B marketers to engage with in-market buyers researching software on the site. Get the daily newsletter digital marketers rely on. Processing.Please wait.

MarTech 97

MarTech Marketing 97

Digiday

OCTOBER 2, 2023

However, legacy B2B mindsets, protocols and practices can take a lot of work to break, resulting in a sea of sameness regarding messaging and tactics within many B2B categories. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Marketing 87

Marketing Communications Audience Agency 87

Digiday

DECEMBER 27, 2023

Brand-centric vs. categorical concentration vs. client-oriented There’s been a steady movement from sales teams being brand-centric to being assigned to sell a specific advertising category where all of the clients a seller has fall under one sector like pharma, beauty or tech. Continue reading this article on digiday.com.

Media 87

Media Agency Advertising Marketing 87

Digiday

SEPTEMBER 4, 2023

Beyond rebounds in ad categories like finance, as well as growing strength in auto and travel , 2024 presidential election campaigns are starting to kick off and as a result, political advertising revenue is flooding back into the digital media ad market. Continue reading this article on digiday.com.

Finance 71

Finance Advertising Media Marketing 71

Martech

JUNE 16, 2022

The DPI tracks prices across 18 categories, 10 of which saw decreases last month. YoY), and a record YoY low for the category over the last 24 months. Groceries and apparel had the biggest increases in the most frequently purchased categories. YoY, the biggest increase of any category and 1.7 from April and 1.6%

Electronics 91

Electronics MarTech Advertising Marketing 91

Digiday

FEBRUARY 13, 2024

A standout in the Best Digital Product Innovation category was MiQ for its Deliveroo Automation Suite. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. The Pepsi MAX recipe inspiration received a 99% positive sentiment rate. Continue reading this article on digiday.com.

Food 75

Food Audience Media Marketing 75

Martech

APRIL 13, 2022

When there isn’t a clear leader in an app category, competition for the right keywords can fluctuate. Examples of such categories include photo and video editing apps, some game sub-categories and VPN apps that provide secure wireless connections for mobile devices, according to Peli Beeri, general manager, Luna.

CPA 98

CPA MarTech Marketing Advertising 98

Martech

APRIL 14, 2022

And the increased interest in OOH, by tech and other categories, is largely because of the ability to integrate the channel into an omnichannel strategy for marketers. Get the daily newsletter digital marketers rely on. Out-of-home (OOH) advertising isn’t just for the burger chain at the next highway stop. The numbers. total to $7.1

Advertising 123

Advertising MarTech Marketing Media 123

Martech

MARCH 24, 2022

The categories now expand to some footwear and handbag brands. Get the daily newsletter digital marketers rely on. They can then be published from VNTANA directly to the Meta catalog. Meta’s 3D ads appear in user’s Facebook and Instagram feeds, and these ads originally debuted last year for beauty brands. Processing.Please wait.

MarTech 134

MarTech Media Marketing Advertising 134

Martech

MAY 11, 2022

April was the 23rd consecutive month of online price inflation, but more than half the categories tracked by Adobe showed a price decrease from March to April. Powered by Adobe Analytics, the DPI is based on one trillion visits to retail sites and over 100 million SKUs across 18 product categories. Why we care. Processing.Please wait.

Electronics 100

Electronics Retail MarTech Marketing 100

Ad Monsters

NOVEMBER 16, 2022

It could be things like viewability or contextual categories or audience segments.” Contextual Categories: What’s on your page? Newsletters: Once ID vendors said authenticated traffic was the way to access their responses, Salon grew its newsletter program to six different products.

Cookies 97

Cookies Viewability Click Through Rate Food 97

Martech

AUGUST 15, 2022

The least successful (14.9%) were those aimed at people who searched for a specific or category/product and didn’t take further action. Clearly, personalization around a shopper’s category preferences or predicting a next buy are key here. Get the daily newsletter digital marketers rely on. Abandoned cart notifications had a 23.9%

Conversion Rate 101

Conversion Rate Conversion Retail MarTech 101

Martech

FEBRUARY 16, 2022

As we recently observed , natural language generation (NLG) for content marketers is a growing category. Get the daily newsletter digital marketers rely on. The Profiles are based on individual level response data from past campaigns. Why we care. Processing.Please wait.

Communications 98

Communications Machine Learning MarTech Audience 98

Ad Rants

MARCH 25, 2024

These include making an item purchase, subscribing to a newsletter, attending a webinar, and so forth. Types of Landing Pages Landing pages can be categorized into two categories: informational and transactional. They design it so that it attracts consumer interest. What are landing pages?

Conversion 130

Conversion A/B Testing Conversion Rate Impressions 130

Digiday

MARCH 19, 2024

A standout for one of several new categories this year — Best Agency Partner — is Digitas. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Media 74

Media Machine Learning Healthcare Impressions 74

Digiday

AUGUST 16, 2023

Making all the right moves Across the board, Partner Program members — which range in categories from marketing agencies to smaller Roblox-focused content studios — told Digiday that their involvement in the initiative has already sparked a rise (anecdotally) in clients’ interest in their Roblox work.

Ad network 69

Ad network Agency Media Marketing 69

Digiday

NOVEMBER 15, 2023

The intent is to better connect with Gen Z and younger,” Selman Careaga, president of the global Coca-Cola category, said of the company’s Coca-Cola Creations platform, the strategy behind the Y3000 flavor as well seven previous limited-edition flavors. Continue reading this article on digiday.com.

Media 80

Media Marketing 80

Digiday

AUGUST 10, 2023

who oversees the makeup brand’s eye category. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. That’s really the purpose of it all,” said Fernando Febres, vp of marketing for Maybelline U.S., Continue reading this article on digiday.com.

Advertising 68

Advertising Marketing Media 68

Martech

AUGUST 2, 2022

To manage a directory of this size means keeping track of many things: new products, new categories, acquisitions and name changes, and company and product implosions. Get the daily newsletter digital marketers rely on. As a result, we sometimes stray slightly beyond the boundaries of our own definition. Processing.Please wait.

MarTech 121

MarTech Conversion Marketing Audience 121

Digiday

JUNE 6, 2023

The Brazilian Report was shortlisted for several categories, including Best Podcast for its weekly series, ‘Explaining Brazil.’ In the new Best Use of Emerging Tech category, Paramount Brand Studio earned a nomination for its ‘Yellowstone’ set tour with longtime partner Ram Trucks. Continue reading this article on digiday.com.

Media 69

Media Impressions Advertising Audience 69

Digiday

JUNE 6, 2023

The Brazilian Report was shortlisted for several categories, including Best Podcast for its weekly series, ‘Explaining Brazil.’ In the new Best Use of Emerging Tech category, Paramount Brand Studio earned a nomination for its ‘Yellowstone’ set tour with longtime partner Ram Trucks. Continue reading this article on digiday.com.

Media 69

Media Impressions Advertising Audience 69