Adweek

AUGUST 23, 2022

The multi-category publisher G/O Media, which houses 12 titles including Gizmodo, Quartz, Kotaku and Jezebel, is offering advertisers guarantees that their ads will work--or gives them their money back.

Media 239

Media Advertising Marketing 239

AdExchanger

MARCH 11, 2024

Despite the backlash against MFA websites, there is still no industry standard to define MFA, which is causing problems for some publishers that feel unfairly lumped into the made for advertising category. There’s a push now to redefine MFA as “made for arbitrage.”

Advertising 110

Advertising Native Advertising Media 110

Smart Insights

MARCH 5, 2024

Guidance on the latest digital media legal compliance legislations for social media and online marketing As marketers, we create social and digital content which are published across a diverse range of media.

Media 91

Media Marketing 91

Digiday

MARCH 24, 2024

Amid the early stages of cookie deprecation, media buyers aren’t quite sold yet on the premiums that some publishers are placing on their first-party audience data and contextual targeting solutions. Certain categories, like entertainment and luxury, are fetching an even higher premium, they said. premium they saw about a year ago.

Media 85

Media Cookies Entertainment Audience 85

Brid.tv

APRIL 25, 2024

Publishers can now set up syndication rules per site and precisely control to whom and where they share their video content (across all website assets). Publishers that are currently using the shared library feature will be automatically converted to the new system, with no input needed from their end.

53

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Digiday

APRIL 16, 2024

For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced in-scene advertising to insert its brands into influencer video content. Innovid is being recognized in the new Best Measurement Tool category. In the first three months, the campaign surpassed expectations with more than 12.5 Innovid serves over 1.2

Retargeting 77

Retargeting Ad Tech Audience Advertising 77

AdExchanger

AUGUST 8, 2023

The “Winner Take None” category of VC investments. Plus: Ad revenue is a shrinking slice of income for news publishers. The post The Winner Take None Investors; Losing On The News appeared first on AdExchanger.

Ad Exchange 98

Ad Exchange Advertising 98

Digiday

MARCH 17, 2024

“Cheap reach” refers to a subset of digital ad inventory that may be often overlooked — literally — and may be a necessary new taxonomy to prevent legitimate publishers from getting caught up in the crackdown on made-for-advertising sites.

Ad Inventory 80

Ad Inventory Media Advertising Marketing 80

PubMatic

AUGUST 22, 2023

The recent relative softness in video was not felt across all categories; similar to the retail industry, some advertising sectors experience seasonality while others tend to flow with macroeconomic conditions—and some are at the whims of both. Meanwhile, insights into seasonal trends can help buyers plan and benchmark their campaign plans.

Video Ads 83

Video Ads Food Impressions Retail 83

AdExchanger

JULY 7, 2022

It's a significant improvement over FLoC, but it leaks audience information from trustworthy sites and enriches large platforms at the expense of niche or independent sites – especially sites that invest time and skill to cover categories in detail, writes Don Marti, VP of ecosystem innovation at CafeMedia.

Audience 145

Audience 145

VideoWeek

APRIL 8, 2024

But while these new definitions provide a big opportunity to publishers and buyers alike, and could foster a healthier overall video ad market overall, industry adoption is still fairly low. But others labelled this type of inventory in other, lower value categories. The definition is fairly publisher-friendly.

Video Ads 52

Video Ads Advertising Viewability Banner 52

Ad Monsters

MARCH 19, 2024

As a platform and not a publisher, does Reddit have the right to sell that content? A Different Category Than Publishers The publishing industry has been fighting this battle since OpenAI released ChatGPT in November 2022. Big publishers, such as Alex Springer, have signed on. The Market to The Rescue?

Marketing 115

Marketing Media 115

YieldBird

NOVEMBER 10, 2023

This is the time for publishers to cash in on programmatic advertising and maximize revenue. As you may guess, it will be an excellent opportunity for digital publishers to earn extra programmatic revenue. Check Your Inventory Publishers need to prepare in advance, just like the shoppers who camp out for those sweet Black Friday deals.

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Digiday

DECEMBER 27, 2023

In a volatile advertising market, publishers’ sales teams need to be nimble, innovative and ambitious to keep RFP win rates up and ultimately keep ad revenue coming in the door. Instead of showing a client a niche brand, sell them the whole portfolio. Continue reading this article on digiday.com.

Media 87

Media Agency Advertising Marketing 87

Digiday

MAY 4, 2023

And while publishers’ optimism around NewFronts and the TV upfront cycle is somewhat lackluster this year , they still have to tell buyers exactly which measurement providers they’ll be accommodating. So Digiday+ Research asked 63 publisher professionals about the measurement providers they’re focused on this year.

Media 65

Media Marketing 65

Martech Series

NOVEMBER 22, 2022

Pixalate’s Publisher Trust Indexes (PTIs) give advertisers a full picture of the quality of app inventory across multiple platforms, regions, and categories. Check out Pixalate’s October 2022 Publisher Trust Index trend analysis in the CTV app ecosystem. Hulu, SlingTV, DIRECTV among leaders in October 2022.

eCommerce 90

eCommerce MarTech Advertising Marketing 90

PubMatic

OCTOBER 5, 2023

Our team has gathered insights from the successful optimizations they’ve deployed for PubMatic publisher customers throughout 2023. We recommend publishers adopt the IAB’s new guidelines now about what qualifies as in-stream video ad placements and adopt the new video placement parameter (video.plcmt).

CPM 98

CPM Cookies Ad Inventory Video Ads 98

Martech

FEBRUARY 29, 2024

This worked to this point because the core of the tech stack was relatively stable, but that’s all about to change as new platform vendors emerge in virtually every category and tech stacks as a whole evolve to take advantage of the capabilities AI enables. The framework and business model they work under is another story.

MarTech 114

MarTech Marketing Agency 114

VideoWeek

MARCH 19, 2024

UK digital publishers’ overall revenues fell by 1.8 percent year-on-year in Q4, according to the latest Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte, driven by falling online video and display advertising revenues. percent in 2023, and 1.8 percent and 31.1

Display Advertising 52

Display Advertising Entertainment Advertising Media 52

Ad Monsters

JANUARY 11, 2024

For far too long, the advertising ecosystem has known that news publishers are major causalities in the war against disinformation. With the move away from direct sales to a mostly programmatic ecosystem, it’s been a hard road for premium news publishers these past few years. Now, there are some statistics to back that up.

Advertising 104

Advertising Ad Tech Education Audience 104

Brid.tv

NOVEMBER 23, 2023

Publishers, advertisers, vendors, and content marketing platforms across Europe have implemented the latest policies defined by IAB Europe’s Transparency & Consent Framework titled TCF 2.2. Withdrawal of Consent Facilitation – Both publishers and CMPs will have to make consent withdrawal easier for end-users. click here.

GDPR 78

GDPR Advertising Ad Tech Marketing 78

Playwire

AUGUST 5, 2022

Category and URL blocking are a huge part of your ad monetization strategy. Ensuring that the ads that show alongside your content are in line with your expectations and brand is often one of the chief concerns publishers have.

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98

Ad Monsters

DECEMBER 29, 2022

Each PubForum, an exclusive publisher-only Think Tank comes together to discuss the most pressing issues in ad tech. Silence permeated the room for a little while longer, most likely as the publishers sat with the implications of the question. As the news predicted, Q3 marked a rough patch for many publishers in the room.

Audience 98

Audience Ad Tech Conversion Advertising 98

YieldBird

MARCH 27, 2024

This evolution is crucial for publishers due to increased privacy demands and stricter rules. Third-party cookies have long played a key role in how ads are targeted, measured, and tailored, but their phase-out requires publishers to rethink their strategies.

Cookies 52

Cookies Audience Header Bidding Impressions 52

Martech

JANUARY 18, 2024

Rakuten Advertising’s Partnership Discovery uses AI to help advertisers find the most effective publisher partners for product-specific affiliate campaigns. The feature can help advertisers drive higher audience engagement and more revenue, and publishers showcase the strengths of their audiences.

MarTech 110

MarTech Affiliates Retail Brand Awareness 110

PubMatic

SEPTEMBER 7, 2022

The former looks at the flow of ads from buyers to publishers and is focused on protecting publishers and their audiences from malvertising and allowing publishers to tailor ad quality preferences. Content Categories. Buyers and their ads can be categorized across hundreds of IAB categories. Malvertising.

Audience 77

Audience Shipping eCommerce Advertising 77

Digiday

AUGUST 27, 2023

The “light at the end of the tunnel” is finally visible for advertising revenue thanks to a couple standout ad categories that are pacing up year over year, instead of down, according to several publisher CROs. Top performing ad categories in the second half of 2023 so far include auto, travel, fashion, luxury and beauty.

Finance 66

Finance Advertising Fashion Entertainment 66

Ad Monsters

JULY 20, 2022

With constant shifts right and left in ad tech land, organization is key, and the IAB Tech Lab is good for keeping publishers and advertisers in a good place by presenting updates that keep us away from fines and regulations. How does it help support a sustainable news category? The Content Taxonomy 3.0 update was recently released.

Audience 97

Audience Real Estate Demand Side Platform Food 97

Martech Series

JANUARY 3, 2023

Virtual Interactive Technologies Corp., (“VRVR” or the “Company”), an American multi-platform video gaming developer and publisher, is pleased to announce the launch of a new, state of the art company website. New Marketing and IR Firm Hired to Assist Investors. The post Virtual Interactive Technologies Corp.

Media 77

Media MarTech Marketing 77

Martech

AUGUST 8, 2023

Bid shading is an optimization practice offered by publishers for programmatic advertising buyers as an alternative to first-price auctions, which are thought to tilt the advantage toward publishers. Media buyers don’t know much about bid shading and it’s costing them $6.6 What it is. Why we care.

Advertising 98

Advertising CPM MarTech Agency 98

Ad Monsters

NOVEMBER 16, 2022

He came to Publisher Forum Nashville to share what he’s learned with other publishers and how he’s used that knowledge to prepare his media brands for the cookieless future. . He acknowledges that monetizing programmatic ads is a critical part of the publishing business and has made it his due diligence to hone in on that aspect. .

Cookies 97

Cookies Viewability Click Through Rate Food 97

AdExchanger

JULY 27, 2022

B2B Goes Back To Basics B2B publishers, intent-based media, SEO sites: They’re the biggest media companies you’ve never heard of, according to Brian Morrissey at The Rebooting. It’s a category that gets little attention – at least not compared to the likes of Vox. Here’s today’s AdExchanger.com news round-up… Want it by email?

SEO 104

SEO Media Ad Exchange 104

AdExchanger

SEPTEMBER 14, 2022

But there is one category in. Continue reading » The post Twitter’s Strength In Publishing May Be A Weakness; Creators Will Inherit The Earth appeared first on AdExchanger. Winning The News But Losing The War Twitter trails Snapchat, Pinterest and LinkedIn when it comes to active users.

Ad Exchange 98

Ad Exchange 98

Digiday

FEBRUARY 12, 2024

But how can the Vox Media-owned title afford to expand at a time when most large digital publishers are undergoing layoffs?

Media 94

Media Fashion Retail Audience 94

illumin

OCTOBER 20, 2023

Contextual targeting in digital advertising, specifically display advertising , offers several benefits for both publishers and advertisers. For publishers, contextual targeting lets them sell their inventory at a higher price. Contextual targeting also helps publishers monetize their first-party data.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

Brid.tv

MAY 10, 2023

Let’s take a quick look at what the new update brings, as well as what all of these changes mean for publishers. Table of Contents [ hide ] A Quick Glance at the 2022 Update IAB’s New Video Ad Classification — An Overview What Does This Mean for Publishers Using OpenRTB/Prebid? What Does This Mean for Publishers Using OpenRTB/Prebid?

Video Ads 83

Video Ads Ad Inventory Ad Tech Advertising 83

Monetize More

MAY 19, 2023

Publishers running Ad Exchange (AdX) will most likely already know that it is one of the best ad partners to have in a site’s ad stack. Setting pricing/blocking for specific buyers or advertisers In Open Auction Pricing rules , publishers can block an advertiser/buyer from serving on their sites or for a particular ad inventory.

Ad Exchange 98

Ad Exchange CPM Header Bidding Impressions 98