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Your Audience and Your Community Are Not the Same Thing. Here’s Why You Need Both

Adweek

When building a consumer brand, audience reach and community depth are both critical--but too often they are confused as being the same thing. Communicating with your audience describes a one-to-many relationship. It's primarily broadcast by nature.

Audience 283
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Seller-Defined Audiences Face Trust Issues in Taming the Open Web

Adweek

Since its limited release in February, a handful of publishers, supply-side platforms and data-management platforms have been experimenting with seller-defined audiences (SDA), a communications protocol developed by the IAB Tech Lab that aims to put audience segmentation into the hands of publishers.

Audience 246
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LSV Communications Launches Artificial Intelligence Storytelling

Martech Series

Lifelike avatars and creative copywriting offer clients next-generation marketing strategy LSV Communications announces today the launch of artificial intelligence (AI) storytelling combining lifelike avatars and creative copywriting to offer clients next-generation marketing strategy.

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WPP Acquires Leading Communications Agency JeffreyGroup

Martech Series

JeffreyGroup will join WPP’s Hill+Knowlton Strategies, creating the largest global communications agency presence in Latin America. WPP announces the acquisition of JeffreyGroup, one of the most respected independent corporate communications, public affairs, and marketing consulting firms in Latin America.

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What is Integrated Marketing Communication (IMC)?

AdvertiseMint

Enter integrated marketing communications (IMC)! According to this study , integrated marketing communications have a significant beneficial impact on brand equity. Let’s explore how integrated marketing communications can work its magic on your business. Together, they communicate clearly and consistently.

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The greatest hidden cost to marketing success: Ineffective communication

Martech

Now more than ever, brands must quickly and compellingly engage audiences across a growing number of channels to drive results. But one critical—and overlooked—factor hampers the ability to deliver on these goals: ineffective communication. Why effective communication is the catalyst of meeting new demands.

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Andréa Mallard, Chief Marketing and Communications Officer at Pinterest, joins Kajabi board

Martech Series

Mallard will bring her expertise in marketing, brand development, product positioning and communications, to help Kajabi in its mission to shape the future of the creator economy by helping creators become entrepreneurs. Her work has been published in the Wall Street Journal, Forbes and Fast Company.