Martech

MARCH 15, 2022

At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Contextual ad targeting.

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

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FEBRUARY 7, 2023

First party cookies and permanent user identifiers like email, login id, etc are the core identifiers used to build universal IDs. IDs coming from email addresses are universal identifiers as it can be used across all channels & data management platforms. What can I use instead of cookies?

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

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JUNE 17, 2022

First party cookies and permanent user identifiers like email, login id, etc are the core identifiers used to build universal IDs. IDs coming from email addresses are universal identifiers as it can be used across all channels & data management platforms. What can I use instead of cookies?

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52