Banner Click Through Rate Rich Media Viewability 
InMobi
SEPTEMBER 17, 2019
Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. desktop and mobile) environments, it’s critically important to prioritize and measure viewable ad rates. Here’s what the data reveals.
Monetize More
NOVEMBER 24, 2022
These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. Since the last 5 years, when Google changed their mobile ad types policies and removed restrictions to place 300×250 units above the fold, this medium rectangle has been the most used banner size.
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InMobi
JANUARY 23, 2022
For example, InMobi’s own data has found that, compared to the average click-through rate (CTR) for banner ads, vertical videos perform 11x better. Further, compared to static banners, native ads have a 4x better engagement rate.
Automatad Inc.
MAY 9, 2023
Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Due to the higher engagement rate of videos, it has become a new format of choice for publishers and advertisers. Video ads boost CPM rates. Increase ad viewability.
Monetize More
OCTOBER 4, 2022
Banner ads are the bread and butter of online advertising, but they’re not the only game in town. These don’t require an external video player, so they can be placed into a user’s feed as a banner would be. In this way, publishers can start monetizing holiday traffic without disrupting their user experience.
InMobi
SEPTEMBER 19, 2019
in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns. In Q1 2019, the average CTR for a video ad in the U.S.
InMobi
DECEMBER 13, 2019
Examples include native ads with rich media and video ads with interactive ad cards; there’s no way to have this kind of interactivity within browsers. Increasing investment in mobile-first creative experiences: Almost all InMobi Creative Services work is focused on fullscreen interstitials and video versus banners.
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