Click Through Rate CPC Rich Media Viewability 
Single Grain
AUGUST 10, 2023
Pros: The Maximize Clicks bidding strategy automatically adjusts bids to maximize ad visibility and attract more clicks, potentially increasing website traffic and brand exposure. By maximizing the number of clicks, this strategy can help advertisers achieve a lower average CPC.
Automatad Inc.
JANUARY 26, 2023
Two metrics – CTR and CPC- can directly influence your page RPM: CTR: CTR stands for ‘Click Through Rate.’ Typically, advertisers measure CTR to know the number of clicks they can get from the ad for X impressions. So, if a website earned five clicks for 100 impressions, then the CTR is 5%. How to do so?
Smart-Hub
MARCH 19, 2024
Rich media ads incorporate video, audio, or other elements to deliver an immersive experience and ensure interactivity. Conversion rate indicates the number of users who clicked the ad and then took a desired action (for instance, purchasing a product or filling out a form).
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