Click Through Rate CPM Rich Media Viewability 
Monetize More
NOVEMBER 24, 2022
These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. The image below demonstrates viewability compared to ad placement of the 300×250 unit. For this reason, it’s best to follow Google recommendations and only have 50% of the ad viewable above the fold.
Automatad Inc.
MAY 9, 2023
Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Due to the higher engagement rate of videos, it has become a new format of choice for publishers and advertisers. Non-linear video ads can be served as static image ads, interactive rich-media ads, and more.
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Single Grain
AUGUST 10, 2023
When to Use It: If advertisers prefer hands-on control over bid optimizations to drive specific performance metrics, such as click-through rates (CTR) or conversion rates, manual CPC bidding can be an effective strategy. It may not directly prioritize metrics such as clicks or conversions, leading to poor performance.
Automatad Inc.
JANUARY 26, 2023
Share Tweet Share RPM, CPM, or CTR – you love and hate these metrics simultaneously, don’t you? Two metrics – CTR and CPC- can directly influence your page RPM: CTR: CTR stands for ‘Click Through Rate.’ Typically, advertisers measure CTR to know the number of clicks they can get from the ad for X impressions.
Monetize More
MAY 30, 2023
Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers. In-app ads get higher CTRs (0.58%) than click-through rates on-site CTRs (0.23%).
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