Automatad Inc.
MARCH 20, 2024
Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.
Automatad Inc.
MARCH 20, 2024
Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.
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Brid.tv
MARCH 21, 2023
Interstitial Ads Rich Media Ads — These interactive ads can engage users in different ways. For instance, rich media ads can be interactive videos, polls, a button, or similar. Monetize with outstream ad units for maximum ad viewability. Get Started With Website Monetization With Brid.TV
Automatad Inc.
DECEMBER 1, 2023
Since video ads are highly efficient, their CPM value is high and has more demand. You can serve video ads through different mediums, which include: Webpage (Desktop and mobile) Social Media (Facebook, Instagram, LinkedIn, Twitter, etc.) for its high engagement and viewability rate. What Is Video Advertising?
Automatad Inc.
APRIL 7, 2024
Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Only the premium demand partners will prefer attention and bid high CPM for your ad inventory. Improved revenue: A study by IPG Media Lab found that ads with higher attention generated 2X higher recalls than impression-based ads.
Monetize More
NOVEMBER 24, 2022
These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. The image below demonstrates viewability compared to ad placement of the 300×250 unit. For this reason, it’s best to follow Google recommendations and only have 50% of the ad viewable above the fold.
MobileAds
JANUARY 25, 2021
But, that’s not always the case for mobile rich media. From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. And most ad servers today support HTML5 rich media creatives.
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