Martech Series

AUGUST 18, 2022

Digital Air Strike, the leading consumer engagement and customer experience (CX) technology and services company, has been selected by the Virginia Automobile Dealers Association (VADA) to provide needed Customer Experience technology to its dealer body. Marketing Technology News: Solving The Issue of Transparency and Validation: CTV/OTT.

AutoMobile 91

AutoMobile Communications ROI MarTech 91

Martech

JANUARY 5, 2022

Thus college degree programs and other high ticket items (some electronics, automobiles, travel, real estate, etc.) can require significant input and agreement from several different people, and that can take plenty of time. Similarities between B2B and B2C. Why we should care.

Real Estate 107

Real Estate AutoMobile Education Electronics 107

Brid.tv

FEBRUARY 2, 2023

For instance, if you have a vehicle brand website, a category that would fit best would be “Vehicles” or “Automobiles”. However, when GDPR took effect, many publishers switched to contextual targeting as an experiment but surprisingly saw an increase in ROI. This stems from the fact that contextual advertising focuses on ad relevancy.

GDPR 52

GDPR Cookies AutoMobile Ad network 52

InMobi

DECEMBER 14, 2022

For Kia, a leader in the automobile space, InMobi crafted an immersive experience with interactive voice ads, fetching a Gold at IDA 2022. The 8th edition of the IMA celebrated contributors who have achieved extraordinary success via unique, ROI-driven marketing practices.

Ad Tech 52

Ad Tech Brand Awareness Communications AutoMobile 52

InMobi

JULY 13, 2020

This is a guest blog written by Reena Mishra, Senior Partner Sales Executive, Microsoft Search Advertising Purpose Begins With Trust: The ROI Of Creating Trust In the current climate, customers believe that brands they choose to engage with must reflect their values.

Marketing 52

Marketing AutoMobile Search Advertising Retail 52

InMobi

APRIL 18, 2016

A study by the Erasmus University showed that once men found a brand that worked for them, they were more likely to stick with it, which is especially true for apparel, automobiles, financial services and home electronics, while women showed a greater degree of loyalty if they received a good service.

Audience 52

Audience AutoMobile Impressions Electronics 52

Martech

NOVEMBER 18, 2022

Others include: The automobile. However, you may not see the ROI you want from those efforts. .” It’s the idea of creating value by bringing new ideas to life. The introduction of the smartphone and the tablet computer are good examples of innovation at work. The assembly line. The airplane. Electric vehicles.

Communications 112

Communications Real Estate AutoMobile Audience 112