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Targeting International Travelers? Fine-tune your campaigns with insights into this audience segment

InMobi

A study by the Erasmus University showed that once men found a brand that worked for them, they were more likely to stick with it, which is especially true for apparel, automobiles, financial services and home electronics, while women showed a greater degree of loyalty if they received a good service.

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Innovation vs. rebranding: How to choose the best change for your business

Martech

Others include: The automobile. If the automaker had simply changed its logo and tagline, its audience would have seen through the gimmick quickly. However, you may not see the ROI you want from those efforts. You want to reach a new audience for a product launch. The assembly line. The airplane. Electric vehicles.

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InMobi bags 67 industry awards for ad tech excellence in 2022

InMobi

SplashLearn brought in a Silver for effectively targeting the end audience through Search, driving brand awareness and customer acquisition alike. Lifebuoy partnered with InMobi to target the end audience with personalized video communication about the importance of hand hygiene, with the campaign being recognized with a Bronze at FOMA 2022.

Ad Tech 52
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Understanding the Importance of Contextual Targeting

Brid.tv

So it’s no wonder marketers are looking for new ways to advertise their services to the right audiences. For instance, if you have a vehicle brand website, a category that would fit best would be “Vehicles” or “Automobiles”. More and more companies are following suit and making user data protection their number one priority.

GDPR 52
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Purpose Driven Marketing: The Way Ahead for Brands and Marketers

InMobi

This is a guest blog written by Reena Mishra, Senior Partner Sales Executive, Microsoft Search Advertising Purpose Begins With Trust: The ROI Of Creating Trust In the current climate, customers believe that brands they choose to engage with must reflect their values.

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10 Best Facebook Advertising Strategies to Drive More Revenue

Single Grain

It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. This is a piece of code that is placed on your website to allow you to track and analyze the effectiveness of your ads in driving your target audience to perform the desired actions.

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Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

Although Hulu offers ad-free plans, 70% of users are on the cheaper ad-supported plan – which means this is a great opportunity for businesses to reach an enormous base of TV streaming audiences. It is a powerful mode of advertisement that you can use to target audiences based on interests and behaviors. 5) Binge Ads. 5) Binge Ads.