Adweek

JULY 5, 2022

From food and music to television, Hispanic culture has made an immeasurable impact on brand marketing strategies.

Audience 266

Audience Food Marketing 266

Adweek

JUNE 21, 2022

The common denominator in all upfront discussions is finding the most successful formats to attract existing and new audiences while being aware of new offerings that might widen a media platform and a brand's market and base.

Audience 193

Audience Marketing Media 193

AdExchanger

SEPTEMBER 16, 2022

Advertisers who are actively testing metaverse marketing had some tough truths for the nascent media channel at the IAB’s Audience Connect event in New York City this week.

Audience 118

Audience ROI Electronics Marketing 118

AdExchanger

MARCH 9, 2023

Gamers’ affinity for ad-supported content presents a golden opportunity for brands The post Why Marketers Can’t Miss The Gaming Audience appeared first on AdExchanger.

Audience 105

Audience Marketing 105

Adweek

JUNE 21, 2022

How will outlets using sports to drive Hispanic audiences keep this momentum, and what does this mean for overall brand marketing? Hispanic TV Sports Marketing

Audience 185

Audience Marketing 185

Ad Monsters

JANUARY 23, 2023

CTV is coming to the forefront as a performance channel, and marketers should seize this tremendous opportunity. We’ve reached the point where the entire user’s journey is measurable, and using upper-funnel data, marketers can see exactly how TV ads tie into the wider marketing goals.

Audience 94

Audience ROI Conversion Marketing 94

MNTN

JULY 15, 2022

Our recently released back-to-school report and white paper gives a lay of the land, arming marketers with all of the tools and strategies they need to succeed. Audience Name: Early Holiday Shoppers. Audience Provider: Connexity. Audience Name: Price Conscious Shoppers.

Audience 98

Audience Retail Marketing Advertising 98

Adweek

OCTOBER 13, 2022

But that's a truth that marketers, trained to think in targetable cohorts, haven't always adhered to. The identities that make up a community, like Latinx, are nuanced.

Audience 204

Audience Marketing Media 204

Martech Series

SEPTEMBER 20, 2022

Intent HQ, the customer AI analytics platform company, launches Audience AI, the first AI-guided dynamic audience builder for telco marketers. These lead times and suboptimal audience selection lead to missed opportunities, greater opt-outs, and customer brand fatigue.

Audience 95

Audience Machine Learning MarTech ROI 95

Adweek

JULY 14, 2022

SiriusXM and media measurement firm Comscore have agreed to bring the latter's cookie-free targeting tool, Comscore Predictive Audiences, to the audio company's podcasts and ad tech podcast ecosystem Adswizz. The deal will let marketers target their audio ads at hundreds.

Cookies 218

Cookies Audience Marketing Ad Tech 218

MNTN

JUNE 8, 2022

Scroll down below to view a few unconventional audience segments that you might not have considered, for your upcoming summer marketing. Audience Name: Do-It-Yourself. Audience Provider: ComScore. Audience Name: Beaches. Audience Provider: PlaceIQ.

Audience 98

Audience Marketing Advertising 98

Adweek

SEPTEMBER 30, 2022

Through logo facelifts, portfolio additions and an advanced modern marketing strategy, the legendary consumer brand is set up for sustainable growth. For many generations, Campbell's has been an iconic household name.

Audience 164

Audience Marketing Food 164

MNTN

MARCH 9, 2023

So, what does spring mean for building audience segments to target for your upcoming campaign? Audience Name: Tax Season Consumers Audience Provider: Cuebiq Why they’re valuable: Yep, it’s that time of year again—tax filing season (April 18) is upon us.

Audience 52

Audience Retail Marketing Advertising 52

Ad Monsters

JULY 20, 2022

The IAB Tech Lab expects this update to improve publishers’ ability to block unwanted advertiser demand, for example, ads that do not work with a publisher’s targeted audience. update and the relationship between Audience Taxonomies and Seller Defined Audiences.

Audience 74

Audience Real Estate Demand Side Platform Food 74

Adweek

JULY 5, 2022

Media organizations are rushing to provide streaming options for the growing Hispanic audience. However, the Hispanic market is still a fragmented set of audiences and, therefore, faces a lack of representation.

Audience 178

Audience Media Marketing 178

AdExchanger

NOVEMBER 8, 2022

In theory, there is a lot a publisher may know about how audiences interact with their content that doesn’t fit neatly into the way cookies operate or the broader categorization schemas that are used today. The Sell Sider Andrew Rosenman Equativ seller-defined audiences

Audience 99

Audience Cookies Marketing 99

Adweek

SEPTEMBER 13, 2022

Google is helping publishers more easily share their first-party data with advertisers in the open exchange by integrating with the IAB Tech Lab's seller-defined audiences taxonomy solution, as the digital advertising ecosystem braces itself for cookie deprecation in 2024.

Audience 163

Audience Cookies Advertising Marketing 163

MNTN

FEBRUARY 9, 2023

Plus, the more you experiment with different audience segments, the more you know about who is truly engaging with your messaging and brand. Let’s take a look at some audience segments you can apply to your MNTN Performance TV campaigns—or some food for thought for the next long-weekend.

Audience 52

Audience Food Retail Marketing 52

MNTN

JUNE 1, 2022

Today, we’re excited to officially make Audience Segment Reporting available to all marketers using the MNTN Performance TV platform. Test Audiences More Effectively Than You Can With a DSP. Most DSPs charge fees for every third party audience segment you target in a campaign.

Audience 98

Audience Shipping Conversion Marketing 98

Martech Series

JANUARY 29, 2023

Force Marketing, an innovative marketing technology company whose family of brands provides the most complete and comprehensive suite of lifecycle marketing solutions in the automotive industry, is launching Audience IQ at NADA Show 2023, a key auto industry trade show going on now in Dallas Texas.

Audience 101

Audience Communications Conversion Marketing 101

Martech Series

OCTOBER 28, 2022

Proposed workarounds which consider identity may still encounter privacy issues in the future, and there remains a question mark over how easily these audiences can scale. Yet without this data, marketers face advertising to anonymous users.

Audience 103

Audience Machine Learning MarTech Brand Awareness 103

Martech Series

MARCH 2, 2023

This powerful, first-of-its kind technology helps brands and marketers identify and engage with new in-market audiences, while ingesting and normalizing their existing customer data to craft more effective marketing campaigns and maximize ad spend. “We

Audience 83

Audience MarTech Cookies Retail 83

Exchange Wire

MARCH 21, 2023

The post <strong>Evorra Partners with PubMatic to Deliver Compliant, Addressable Audiences Globally</strong> appeared first on ExchangeWire.com. Marketing Partnership SaaS Supply Chain

Audience 98

Audience Agency Advertising Marketing 98

Martech Series

JANUARY 16, 2023

The latest statistics show more than five million podcasts are clamoring for a solid listener base, but one game changing marketing company has the solution to low viewership and engagement. Audience Unleashed helps the novice and seasoned podcasters charter the waters to success.

Audience 86

Audience MarTech Marketing Advertising 86

AdExchanger

AUGUST 14, 2022

Advertisers new to CTV often approach streaming buys the same way they approach linear: By focusing on large-scale inventory from only the biggest providers instead of focusing on their audience. The post The Key To CTV Success Is Putting Your Audience First appeared first on AdExchanger.

Audience 86

Audience Advertising Marketing 86

AdExchanger

SEPTEMBER 26, 2022

Programmers need to understand that there’s no easy button for monetizing their inventory, especially if they want to attract ad dollars from advertisers looking for specific multicultural audiences, says Isabel Rafferty Zavala, CEO of Canela Media.

Audience 82

Audience Ad Tech Advertising Media 82

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. In a major departure from industry-standard audience segments, that seed data set is not used for direct targeting.

Audience 87

Audience Machine Learning MarTech Impressions 87

MNTN

OCTOBER 17, 2022

By now, you’ll have started deploying some scarily good campaigns…but as you ramp up your promotional activity as you reach the finish line, it’s also a good idea to switch up your audience targeting strategy too to cover all of your bases. Audience Name: Halloween Shoppers.

Audience 52

Audience Entertainment Food Retail 52

Martech

JUNE 1, 2022

In this context, it is critical to develop strategies to keep your audience engaged and further develop your customer base. With a profusion of content competing for short attention spans, keeping your audience engaged is an increasingly challenging endeavor.

Audience 109

Audience MarTech Marketing Media 109

Martech Series

DECEMBER 13, 2022

Census extends data warehouse-native marketing with powerful visual segmentation to activate target audience segments without coding or SQL. the latest version of Census Segments which enables marketers to build complex audience segments without coding or SQL.

Audience 86

Audience MarTech Advertising Marketing 86

Martech Series

SEPTEMBER 23, 2022

Through this collaboration, Anteriad’s audience data will be available through the TruAudience Data Marketplace, enabling B2B advertisers to reach more in-market prospects with more relevant marketing across growth channels including connected TV, streaming audio and in-game advertising.

Audience 86

Audience MarTech Entertainment Media 86

MNTN

SEPTEMBER 1, 2022

Let’s take a look at some of the audience segments you can apply to your CTV advertising campaigns this season. Audience Name: Influencer Marketing. Audience Provider: HG Data. Audience Name: Fall Fashionistas. Audience Provider: Oracle.

Audience 52

Audience Fashion eCommerce Media 52

Digiday

MARCH 7, 2023

The ever-changing social media landscape has become fragmented in recent years, making it more difficult for marketers as they not only need to create additional content to target specific niches , but do so as platforms’ algorithms continue to evolve.

Audience 67

Audience Fashion Communications Media 67

Digiday

SEPTEMBER 12, 2022

The IAB Tech Lab’s seller-defined audiences specification is one of many, many digital ad industry efforts to replace the third-party cookie with purportedly privacy-friendly alternatives.

Audience 67

Audience Ad Targeting Advertising Agency 67

MNTN

JANUARY 13, 2023

With viewers keeping their eyes glued to the screen over the next few weeks as we countdown to touchdown time, let’s take a look at some audience segments you can apply to your MNTN Performance TV campaigns. Audience Name: Superbowl Celebrators. Audience Provider: Cuebiq.

Audience 52

Audience Entertainment Marketing Advertising 52

Digiday

NOVEMBER 18, 2022

In response, creator-driven platforms are offering increasingly relevant messaging, delivering content their audience asks for — within a shorter time frame than other workflows. How marketers are identifying the right video platform for their ads.

Audience 67

Audience Marketing Advertising 67

Martech Series

SEPTEMBER 8, 2022

New integration gives LinkedIn customers even more options and flexibility to more accurately reach RollWorks-created, account-based audiences on LinkedIn. Marketing Technology News: “Atomic Habits” Author James Clear to Ignite Attendees at Zapier’s Annual….

Audience 80

Audience ROI Conversion MarTech 80

Martech Series

JANUARY 3, 2023

Discovery will use VideoAmp’s measurement and data capabilities to better represent its audiences for advertisers looking to transact on linear, streaming video and large digital and social media services through a unified, cross-platform currency. Warner Bros.

Audience 82

Audience Ad Inventory Video Ads Entertainment 82

Martech Series

NOVEMBER 15, 2022

Fast Simon, the leader in AI-powered shopping optimization, announced the availability of its Audiences – Personalization at Scale. Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy.

Audience 84

Audience Conversion Rate Conversion eCommerce 84

Adweek

AUGUST 30, 2022

On this week's episode of Brave Commerce, Mark Edmonson, chief marketing officer of Materne North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss diverse representation. He talks about his experience as a marketer and how he came to his current position with Marterne.

Audience 211

Audience Marketing eCommerce Food 211

MNTN

AUGUST 12, 2022

The world of marketing can sometimes feel like it moves at the speed of light. In digital marketing news, in February of 2022 CMOs reported that they were willing to spend 57% of their budgets on digital marketing, and were planning to increase their spending by another 16% next year.

Audience 98

Audience Marketing Retail Communications 98

MNTN

NOVEMBER 17, 2022

You’re probably wondering what this rather nebulous audience segment could possibly mean. We covered this (well, one part) recently with a blog post that shares seven audience segments that travel brands should be targeting. Audience Name: Work From Home/Telecommuters.

Audience 52

Audience Entertainment Marketing Advertising 52

Martech Series

NOVEMBER 8, 2022

Calix Marketing Cloud Plus delivers demographic, psychographic, and geographic insights, enabling service providers to engage new audiences in and outside of their current broadband footprints to enhance the subscriber experience and grow the value they deliver for their communities.

Audience 90

Audience Electronics Brand Awareness Communications 90