Ad Rants

MARCH 25, 2024

Targeted Design and Content The content and design of these pages are matched to the needs and preferences of the target audience, enabling small and medium-sized businesses (SMBs) to develop focused marketing campaigns aimed at particular client segments. delivering personalized emails.

Conversion 130

Conversion A/B Testing Conversion Rate Impressions 130

Ad Monsters

DECEMBER 1, 2023

Amidst escalating bid costs and intensified competition in paid media campaigns this holiday season, businesses must proactively address rising CPMs, expand targeting strategies, refine demographics, and utilize A/B testing to maintain cost-effectiveness and optimize ad spend. Additionally, take into account the power of A/B testing.

A/B Testing 90

A/B Testing Marketing Conversion Rate Audience 90

Martech

MAY 12, 2023

Are you looking for inspiration to improve your organization’s marketing performance? As marketing-oriented professionals, we’re all responsible for contributing ideas, regardless of where we sit on the organizational chart. I caught that website conducting an A/B test. Get MarTech! In your inbox.

A/B Testing 125

A/B Testing Marketing eCommerce MarTech 125

Martech Series

NOVEMBER 25, 2022

Paid marketing may give you quick results, but if you want sustainable and long-term results, you should rely on organic marketing. . Organic marketing can be successful only when you do it right. Whether a B2B or a B2C organization, every organization must follow a protocol to achieve results through organic marketing.

A/B Testing 99

A/B Testing Marketing Audience SEO 99

Spoton Digital Media

FEBRUARY 13, 2024

Are you aware of the new trend in email marketing where people are actually paying to receive email content? While charging your readers likely isn’t something you want to do if you represent a brand, this trend can help you rethink your email marketing and realize the inbox is getting cleaned out. Audiences recognize repetition.

Audience 52

Audience A/B Testing Marketing Conversion 52

Martech Series

NOVEMBER 23, 2022

Utilizing data to get more leads and turn them into potential buyers via rich and personalized experiences has become every marketer’s priority in the ever-evolving digital landscape. Just as it stays on the top of your marketing to-do list, it is the top expectation of today’s customers. How can you do it?

A/B Testing 113

A/B Testing eCommerce Audience MarTech 113

Martech

APRIL 24, 2023

Google will be removing the Google Analytics 4 integration with the A/B testing and personalization tool, Optimize. It links to your GA4 properties to unlock additional reporting and more importantly, to act on data from audiences’ behavior on your sites. If you’re using it in any way beyond GA, it will affect your strategy.

A/B Testing 98

A/B Testing Conversion Rate Conversion MarTech 98

MNTN

AUGUST 17, 2022

A true marketer is always testing. To make the most of an ad budget, these constant tests help to eke out every possible conversion or site visit. The insights CTV data, such as A/B testing results, provides can help you hack your overall ad strategy. Get creative with your ad creative. Join the Webinar.

A/B Testing 98

A/B Testing Audience Conversion Advertising 98

Ad Rants

JUNE 28, 2023

Digital marketing keeps evolving and it can sometimes feel hard to keep up. In 2022, roughly five million new companies came into the market. That's a lot of competition -- and even more reason to kick your digital marketing into high gear. Try any of these digital marketing tactics. Test newer SEO-compatible practices.

SEO 201

SEO Marketing Pop-Up A/B Testing 201

Spoton Digital Media

FEBRUARY 20, 2023

With so many marketing channels to choose from, it can be easy for email marketing to get lost in the mix. Flashy new marketing tactics, social media, paid ads, and video strategy can push email to the bottom of your priority list -- which is a likely mistake. Don’t overlook the power of email marketing.

A/B Testing 97

A/B Testing Marketing Click Through Rate Audience 97

Martech Series

FEBRUARY 23, 2023

Years later, the Company has evolved into an innovative marketing and loyalty technology enterprise. springbig has also added two marketing features to its renowned suite of solutions: Build Your Own Audience and Compare Campaigns.

A/B Testing 84

A/B Testing Marketing Audience MarTech 84

Martech Series

NOVEMBER 8, 2022

With the emergence of physical to digital marketing technology, brands are zeroing in on tools that drive measurable engagement. Experiential marketing made a splashy comeback in 2022. The need to collect and take action on real-world marketing data points has opened the door for Boston startup, Tapple.

MarTech 90

MarTech A/B Testing Conversion Rate Marketing 90

Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. This comprehensive suite is geared toward that end, allowing marketers to input campaign goals into the genAI used to create emails and forms. Why we care.

A/B Testing 109

A/B Testing Conversion MarTech Audience 109

Ad Rants

NOVEMBER 7, 2022

It's also beneficial to work with a digital marketing specialist with proven results in your industry. Clear, concise copy is key for driving conversions and highlighting relevance to your target audience. Don't direct your audience to a generic website page. Try A/B Testing. Highlight the Value.

Conversion 130

Conversion A/B Testing Audience Advertising 130

Martech

NOVEMBER 29, 2023

Marketers who think of their customers’ and prospects’ best interests in everything they do tend to create marketing that resonates better and is overall more effective. While most marketers believe they’re customer-centric, certain behaviors demonstrate it. Let’s look at five ways to prove your team focuses on customers.

Marketing 99

Marketing A/B Testing MarTech Audience 99

Martech

OCTOBER 27, 2021

During the pandemic, email marketing budgets remained steady while marketers considered new technology to get the most out of the channel, according to a new report from email optimization company Litmus that surveyed 400 marketers. Marketers this year are most interested in automation. Click here to download!

Marketing 111

Marketing A/B Testing MarTech Conversion 111

MNTN

JANUARY 3, 2023

Almost everyone is a TV fan, including B2B audiences. With the rise of streaming, not only are more people cutting the cord to start streaming, but these audiences are now highly targetable through the digital roots of the new TV environment. Why Audiences are Essential for B2B Advertisers.

Audience 52

Audience A/B Testing Retargeting Impressions 52

Martech

OCTOBER 11, 2021

Data analysis goes hand in hand with customer experience in the modern marketing landscape. Marketers should examine audience data from each touchpoint in the sales cycle, a process professionals call “customer journey analytics.” Seasoned marketers know data collection is only part of the story.

A/B Testing 136

A/B Testing Marketing MarTech Communications 136

Martech Series

SEPTEMBER 19, 2022

Boutique email marketing agency CodeCrew releases their first-ever bi-annual lookbook. And, with many of those coming from brands and marketers, it can be a colossal challenge to ensure that your message truly stands out. Design is an unspoken but incredibly powerful way of building a memorable relationship with your audience.

A/B Testing 81

A/B Testing Agency Marketing ROI 81

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. A low one might need refining your value proposition or reevaluating your target audience.

Marketing 125

Marketing ROI A/B Testing Conversion 125

Martech Series

JUNE 1, 2022

Open Influence, a global award-winning creator marketing company, has officially been named one of TikTok’s hand-selected Marketing Partners. Brands who are looking to connect with audiences purposefully have found on this platform a direct way to tap into subcultures and trends that make a big impact.”

Marketing 88

Marketing A/B Testing ROI Audience 88

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. Valued at USD$198.4

Audience 90

Audience Advertising Rich Media Entertainment 90

AdvertiseMint

OCTOBER 13, 2023

But direct response marketing can make it happen. Direct response marketing is designed to elicit an instant response. This article will look at ten direct response marketing examples that work well. The goal is to use the ten direct response marketing examples to show you how to drive real revenue and growth for your business.

Marketing 52

Marketing A/B Testing Retargeting Conversion 52

MNTN

FEBRUARY 14, 2024

This past weekend was the unofficial kickoff to the marketing and advertising new year. Throughout the rest of 2024, it’s clear Connected TV (CTV) is going to be essential in marketing strategies. With the necessary channels in place, advertisers are exploring how to make the most out of both performance and brand marketing in 2024.

Marketing 52

Marketing A/B Testing Audience ROI 52

Martech Series

JANUARY 25, 2023

To support their growth, dotCMS expanded its team across the organization, including key hires in security, engineering, support, professional services, R&D, QA, sales, and marketing– almost doubling its headcount since 2021. Marketing Technology News: Coming Soon: A Cookieless Future?

A/B Testing 98

A/B Testing Manufacturing MarTech Retail 98

Martech Series

FEBRUARY 21, 2023

“It’s point & click easy, so we like saving busy publishers’ time, but the conversion increase for paywalls, adblock recovery, email capture and more is where the AI magic really shines for CROs, adops, audience, and revenue owners.” As good as GPT is, there’s no substitute for testing and analyzing the data.

A/B Testing 90

A/B Testing Machine Learning Media Conversion Rate 90

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. Attributing sales to marketing is a challenge.

Marketing 119

Marketing A/B Testing Machine Learning Finance 119

AdvertiseMint

OCTOBER 20, 2023

What is Mobile Marketing? Mobile marketing is the strategic approach to promoting products and services on mobile devices, such as smartphones and tablets, leveraging techniques like push notifications, SMS, in-app advertisements, and location-based services to engage and connect with a mobile-centric audience.

Marketing 75

Marketing Conversion Rate Mobile Ads Communications 75

Martech

APRIL 5, 2023

As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing.

Marketing 128

Marketing A/B Testing MarTech Audience 128

AdvertiseMint

JULY 29, 2023

TikTok offers you a mouth-watering to broaden your reach and engage your target audience. Know Your Audience and Set Clear Goals TikTok is like a big, diverse party with lots of people. Think of cool and exciting ways to showcase your product or convey your message that will resonate with your target audience.

A/B Testing 52

A/B Testing Marketing Audience Agency 52

Martech Series

OCTOBER 26, 2022

The sustained pullback in consumer spending is necessitating out-of-the-box thinking for brand marketing leaders and forcing them to once again re-think how best to utilize marketing budgets to connect with their consumers. LoopMe recently ran a survey with nearly 18,000 consumer respondents in the U.S.,

Marketing 87

Marketing A/B Testing Audience Non-Profit 87

Martech

FEBRUARY 12, 2024

Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. She entered the query: “What are the challenges for marketing operations in 2024? Marketing and sales were two good examples.

Marketing 109

Marketing SEO A/B Testing Communications 109

AdvertiseMint

AUGUST 21, 2023

Pay-Per-Click (PPC) marketing has become a potent tool for companies looking to engage with their target audience in today’s changing digital landscape, where online visibility is crucial. The right keywords connect your ad with the right audience, ensuring your ad budget is wisely spent.

A/B Testing 40

A/B Testing Marketing Click Through Rate Machine Learning 40

Martech

MAY 8, 2023

Creating a data-driven marketing strategy can be intimidating. In my experience, a marketing strategy hinged on first-party data drives better business results. I’ve supported clients across all stages of creating a data-driven marketing strategy — from discovery and implementation to measurement and optimization.

A/B Testing 115

A/B Testing Audience eCommerce Cookies 115

Spoton Digital Media

FEBRUARY 20, 2023

With so many marketing channels to choose from, it can be easy for email marketing to get lost in the mix. Flashy new marketing tactics, social media, paid ads, and video strategy can push email to the bottom of your priority list -- which is a likely mistake. Don’t overlook the power of email marketing.

A/B Testing 52

A/B Testing Marketing Click Through Rate Audience 52

Digiday

APRIL 18, 2023

“This API needs a name that makes it clear that this project is designed to improve user privacy, while offering ad relevance and better protecting advertiser and publisher audience data,” read Southey’s April 17 blog post. “We decided to give it the name of Protected Audience API.”

Audience 60

Audience Cookies Demand Side Platform A/B Testing 60

AdvertiseMint

JUNE 15, 2023

Are you seeking the best Facebook marketing guide to help take your digital presence to the next level? So, it’s the ideal marketing platform for businesses and organizations that want to promote their services or products. It has special features that let you reach your target audience. Open a Facebook shop.

Marketing 59

Marketing A/B Testing Audience Retargeting 59