Ad Rants

NOVEMBER 7, 2022

There's nothing more frustrating than getting lots of clicks without any conversions. Here are some practical tips to help you improve conversions for your next PPC campaign. It's also beneficial to work with a digital marketing specialist with proven results in your industry. Conduct Keyword Research. Highlight the Value.

Conversion 130

Conversion A/B Testing Audience Advertising 130

Martech

JANUARY 31, 2023

Over the last several years, digital marketers have been focused on delivering a customer experience (CX) that differentiates them from the competition. COPs are also sometimes called conversion rate optimization (CRO) tools, personalization engines, or experience optimization platforms (EOPs). Server-side experimentation.

Conversion 96

Conversion Machine Learning A/B Testing Conversion Rate 96

Adweek

MARCH 6, 2024

Buy-side tech platforms are accusing publishers and the tech firms they work with of using deceptive practices to identify audiences in discussions happening within the IAB Tech Lab over the past month, ADWEEK can exclusively report.

Cookies 345

Cookies Conversion Audience Marketing 345

Ad Monsters

JANUARY 23, 2023

CTV is coming to the forefront as a performance channel, and marketers should seize this tremendous opportunity. Here’s why: CTV Strategies Will Be Used to Target Niche Audiences White-label streaming technology, provided by companies such as Wurl, is getting more and more available and easier to use.

Audience 94

Audience Marketing ROI Conversion 94

MNTN

AUGUST 30, 2023

Our engineers are obsessed with precise audiences. So naturally, they couldn’t wait to put their passions together and remodel MNTN’s audience builder. Now, with MNTN’s Universal Audiences, you can build TV audiences with the same control, ease, and precision of paid social advertising. We’re workshopping it.

Audience 98

Audience Social Advertising Conversion Marketing 98

Spoton Digital Media

MARCH 20, 2024

But there is something a website can do better than even the best static print collateral — and that is to drive conversions. Through buttons, opt-ins, and forms, website elements can invite audiences to take action and connect with your brand while visiting your website — and this can have major implications for your business.

Conversion 52

Conversion Conversion Rate Pop-Up Click Through Rate 52

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

Marketing 120

Marketing Manufacturing Pop-Up Conversion 120

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertising 99

Advertising Marketing Geo targeting Retail 99

MNTN

AUGUST 25, 2023

Most marketers spend a lot of time thinking about the beginning of the sales funnel: how to capture the attention of prospects and draw them further into the pipeline. When this audience reaches the bottom of your sales funnel, they’re here. What Is Bottom of Funnel Marketing? They’re engaged. And they’re ready to take action.

Conversion 52

Conversion Retargeting Marketing Brand Awareness 52

Digital Turbine

AUGUST 1, 2022

In this edition of Mobile Monday, we’re covering brand advertising expansion into mobile games and reaching a diverse audience and the Global Games Market Report indicating mobile as the top catalyst for growth. Reaching a Wider Audience with In-Game Mobile Ads. Learn all about these stories in this week’s Mobile Monday!

Audience 98

Audience Marketing Brand Awareness Mobile Ads 98

Basis

AUGUST 28, 2023

In the fast-paced realm of digital advertising, staying ahead of the competition requires more than crafting compelling creative and targeting the right audience: It demands a deep understanding of campaign performance and the ability to derive strategic insights from consumer actions. What Is a Conversion?

Conversion 67

Conversion Advertising Cookies Demand Side Platform 67

Martech Series

JANUARY 29, 2023

Force Marketing, an innovative marketing technology company whose family of brands provides the most complete and comprehensive suite of lifecycle marketing solutions in the automotive industry, is launching Audience IQ at NADA Show 2023, a key auto industry trade show going on now in Dallas Texas.

Audience 101

Audience Marketing Communications MarTech 101

Digiday

FEBRUARY 1, 2024

They feel left out of the conversation, especially when it comes to Google’s alternative: the Privacy Sandbox. And they’re really honing in on the Protected Audiences API, which is crucial for retargeting without those cookies. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Audience 85

Audience Retargeting Cookies Conversion 85

Martech Series

NOVEMBER 30, 2022

The Local Media Consortium, a strategic alliance of local media publishers and iZooto, a publisher-first marketing automation platform, announced a strategic preferred partnership that will provide audience engagement and retention services to the LMC’s members.

Audience 89

Audience Media Marketing MarTech 89

Adweek

MARCH 20, 2024

As technology continues to revolutionize the way brands engage with their audiences, the conversation around AI's role in marketing is more relevant than ever. Its marketing strategies exemplify how traditional companies can navigate digital.

Conversion 222

Conversion Audience Marketing 222

Martech Series

SEPTEMBER 16, 2022

Conversational AI platform receives differentiated rating in product vision and use cases criteria in report by Independent Research Firm. Forrester’s New Wave report evaluates emerging technologies and helps B2B marketers to select the right partner for their conversation automation solution needs.

Conversion 86

Conversion Machine Learning MarTech Audience 86

Digital Turbine

MARCH 19, 2024

The latest BRAG report highlights the “Brands in Games” opportunity, showing how mobile games connect with diverse audiences. Seize this prime opportunity to engage with a diverse audience and maximize your monetization potential. This audience are not just thrill-seekers in gaming but also adventure sports, and more.

Audience 52

Audience Retail Conversion Advertising 52

Martech

MAY 30, 2023

With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some of the fundamentals inherent to every strategy. Realistically, only a handful of principles are necessary for success in literally every marketing strategy out there. Get MarTech! In your inbox. What techniques are they using?

Audience 114

Audience Education MarTech Marketing 114

Basis

AUGUST 28, 2023

In the fast-paced realm of digital advertising, staying ahead of the competition requires more than crafting compelling creative and targeting the right audience: It demands a deep understanding of campaign performance and the ability to derive strategic insights from consumer actions. What Is a Conversion?

Conversion 52

Conversion Advertising Cookies Demand Side Platform 52

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns.

Click Through Rate 100

Click Through Rate A/B Testing Marketing Conversion Rate 100

AdvertiseMint

NOVEMBER 15, 2023

Definition of Conversion In the world of marketing, the term “conversion” holds significant weight. Essentially, conversion is the bridge between mere interest and decisive action. Why Conversions Matter? This direct correlation between conversions and revenue makes it a crucial metric.

Conversion 40

Conversion Conversion Rate A/B Testing ROI 40

MNTN

FEBRUARY 10, 2023

Despite the economic uncertainty during the last few months hanging like a cloud over marketers everywhere, one channel in particular seems to be weathering the storm. In Q4 of 2022, Connected TV generated more conversions, revenue, and website traffic than in its history as an ad channel (according to data sourced from the MNTN platform).

Conversion Rate 98

Conversion Rate Conversion Retargeting Advertising 98

MNTN

JUNE 1, 2022

Today, we’re excited to officially make Audience Segment Reporting available to all marketers using the MNTN Performance TV platform. Here are a few ways you can use MNTN’s Audience Segment Reporting to level up your marketing activations right now: Test, Learn, and Target More Effectively than You Can With Any Other CTV Platform.

Audience 98

Audience Shipping Conversion Marketing 98

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Media 96

Media Marketing Machine Learning MarTech 96

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. That’s the mastery of email personalization — it’s more than a “Hi [First Name],” it’s a suite of experiences, each one a handpicked conversation starter. Choosing audience types The heart of crafting a resonant email campaign is identifying the right audience segments.

Marketing 121

Marketing Click Through Rate Conversion Communications 121

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. AdTheorent Predictive Audience Builder leverages customizable and primary-sourced seed data sets to mimic the audience profile of an advertiser’s desired target.

Audience 87

Audience Machine Learning Impressions Finance 87

Martech Series

NOVEMBER 15, 2022

Fast Simon, the leader in AI-powered shopping optimization, announced the availability of its Audiences – Personalization at Scale. Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy.

Audience 84

Audience Conversion Rate eCommerce MarTech 84

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Treat them as partners.

Marketing 125

Marketing Audience Click Through Rate Conversion 125

Martech Series

FEBRUARY 12, 2023

Autoflow announces its website widgets that are designed to maximize the opportunity of turning website visitors into engaging text conversations and booked appointments.

Conversion 75

Conversion Communications MarTech Audience 75

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Cookies 117

Cookies Marketing Retargeting CPC 117

MNTN

JULY 6, 2023

In sales, conversion—the change that happens when a potential lead turns into an actual sale— is the holy grail of metrics. That’s where the conversion funnel comes in. What Is a Conversion Funnel? Conversion funnels are also known as sales funnels.

Conversion 52

Conversion eCommerce Conversion Rate Click Through Rate 52

MNTN

MAY 22, 2023

As you create and launch ad campaigns, you may be setting lofty goals related to your desired number of conversions. Accounting for micro, as well as macro conversions, will give you a clearer assessment of how well your marketing campaigns are building awareness, driving traffic to your brand, and converting leads into customers.

Conversion 52

Conversion Retargeting Non-Profit Conversion Rate 52

Ad Ops Hero

APRIL 24, 2023

Audiences are groups of your users who share the same attributes. You can share audiences with the advertising products you use, like Google Ads, so you can market to specific groups of users. link] What is an audience? You might find this audience too large for the practical purposes of your ad campaigns.

Audience 83

Audience Advertising Conversion Marketing 83

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. For final content generation, your team’s creative minds are far more refined and empathetic to the audience’s needs. For final content generation, your team’s creative minds are far more refined and empathetic to the audience’s needs.

Marketing 123

Marketing Audience Communications eCommerce 123

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing 124

Marketing SEO Machine Learning Audience 124

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

Marketing 119

Marketing Audience Media ROI 119

Martech

NOVEMBER 15, 2023

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. GA4 integrated with Salesforce Marketing Cloud allows you to sync audiences from Analytics to Marketing Cloud. Synchronize audiences with Marketing Cloud. Why we care.

Marketing 103

Marketing Audience MarTech Conversion 103