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Donna Speciale, president of U.S. advertising sales and marketing at TelevisaUnivision, joined Adweek in Cannes to share the power of the rapidly growing audience and the tremendous opportunity that lies ahead for brands to creatively and authentically connect with U.S. Hispanics.
“There are still a lot of marketers that don’t lean into the Hispanic audience,” she said. “Given that we are now 20% of the population, it’s kind of hard to grow your business without leaning into this audience.
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