Ad Rants

NOVEMBER 14, 2022

No matter what stage your business is in, it's important to have a solid marketing strategy in place. Whether you're looking to increase brand awareness or drive more sales, these tactics will help you achieve your goals. Email Marketing. The concept of e-mail marketing is very simple. SEO Marketing.

Marketing 194

Marketing SEO Brand Awareness Audience 194

Digiday

SEPTEMBER 5, 2022

“The way in which people date and engage, so much of that now happens online,” said Jessica Butcher, CMO of Sweatcoin, adding that the team was curious whether dating could be a way for its audience to use its app. “[OKCupid] wanted to test whether the audiences were a good fit.” social data and conversion platform.

Brand Awareness 68

Brand Awareness Audience Conversion Advertising 68

Digiday

NOVEMBER 14, 2022

Moreover, 56% of advertisers have said the ability to precision target audiences is the top reason for increasing CTV/OTT spending this year. How brands are winning with new CTV targeting approaches. How brands are winning with new CTV targeting approaches. Reaching precise in-market audiences with CTV targeting capabilities.

Audience 65

Audience Brand Awareness Marketing Brand Lift 65

Digital Turbine

AUGUST 1, 2022

In this edition of Mobile Monday, we’re covering brand advertising expansion into mobile games and reaching a diverse audience and the Global Games Market Report indicating mobile as the top catalyst for growth. Reaching a Wider Audience with In-Game Mobile Ads. Learn all about these stories in this week’s Mobile Monday!

Audience 98

Audience Marketing Brand Awareness Mobile Ads 98

Martech Series

NOVEMBER 8, 2022

Calix Marketing Cloud Plus delivers demographic, psychographic, and geographic insights, enabling service providers to engage new audiences in and outside of their current broadband footprints to enhance the subscriber experience and grow the value they deliver for their communities. Calix , Inc. Calix , Inc.

Audience 90

Audience Marketing Brand Awareness Communications 90

Digiday

JUNE 23, 2022

Rent-to-own retailer Aaron’s is looking to boost brand awareness through bilingual TV spots as well as out-of-home and print ads — all with a little help from Mr. T. T, the campaign, created by Reckon Branding, also features in-store and out-of-home advertising to complete the full-funnel approach.

Brand Awareness 70

Brand Awareness Electronics Audience Education 70

Martech Series

OCTOBER 28, 2022

Proposed workarounds which consider identity may still encounter privacy issues in the future, and there remains a question mark over how easily these audiences can scale. Yet without this data, marketers face advertising to anonymous users. Marketing Technology News: MarTech Interview with Mary Gilbert (Kerford), CMO at Folloze.

Audience 103

Audience Machine Learning Cookies Brand Awareness 103

Digiday

APRIL 23, 2024

This year’s Digiday Content Marketing Awards finalists focused on creating more relatable, interactive campaigns to improve consumer engagement. These shortlist entries showcase the companies and campaigns successfully using content to modernize media and marketing. Continue reading this article on digiday.com.

Brand Awareness 50

Brand Awareness Marketing Food Media 50

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. Many brands may instinctively cut back on their ad budgets during a slowdown. The result?

Marketing 122

Marketing Brand Awareness Audience Media 122

Digiday

APRIL 23, 2024

This year’s Digiday Content Marketing Awards finalists focused on creating more relatable, interactive campaigns to improve consumer engagement. These shortlist entries showcase the companies and campaigns successfully using content to modernize media and marketing. Continue reading this article on digiday.com.

Brand Awareness 54

Brand Awareness Marketing Food Audience 54

AdExchanger

JUNE 27, 2022

Pirate’s Booty has long traded on its high level of brand awareness, which it’s been able to achieve despite rarely advertising on TV. Or doing much paid advertising at all, for that matter, said Mark Chu, director of marketing at Amplify Snack Brands, which was acquired by Hershey in 2018.

Audience 98

Audience Brand Awareness Advertising Marketing 98

MNTN

APRIL 23, 2024

As a search marketer, you’re likely more focused on keywords and intention than you are on Connected TV (CTV) — but it might be the perfect addition to your campaign. Let’s take a look at some of their conversation: How Does Search Marketing Help on CTV? It might seem odd at first, but paid search and CTV aren’t that different.

Marketing 52

Marketing Conversion Rate Brand Awareness Conversion 52

Digiday

JUNE 28, 2022

Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. As Nextbite boosts its own brand awareness it also helps get the word out for the delivery-only brands that use its services which may make partnership more attractive to these brands.

Brand Awareness 70

Brand Awareness Pop-Up Food Media 70

Digiday

MARCH 4, 2024

The company has experimented with out-of-home advertising in the past and currently has an active TikTok presence to help boost brand awareness. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Audience 79

Audience Brand Awareness Media Advertising 79

EGC Group

DECEMBER 10, 2021

Have you ever considered sponsorship opportunities, whether it is to promote your own brand or to help another? Essentially, two or more brands are noticed by select targeted audiences, which could mean a win-win for all.

Brand Awareness 52

Brand Awareness Audience Marketing 52

Digiday

JUNE 28, 2022

Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. As Nextbite boosts its own brand awareness it also helps get the word out for the delivery-only brands that use its services which may make partnership more attractive to these brands.

Brand Awareness 65

Brand Awareness Pop-Up Food Media 65

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Media 115

Media Marketing Machine Learning MarTech 115

Digiday

FEBRUARY 20, 2024

Candy brand Butterfinger is making a bigger bet on gaming, increasing its media spend this year on gaming creators and streamers to boost brand awareness with younger shoppers. “We ” The candy brand’s initiative, dubbed “Game Better with Butterfinger,” targets millennial and Gen Z gamers.

Audience 74

Audience Brand Awareness Media Marketing 74

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels.

Marketing 117

Marketing Brand Awareness ROI MarTech 117

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Treat them as partners.

Marketing 136

Marketing Audience Click Through Rate Conversion 136

Digiday

JUNE 5, 2022

Over the last year, direct-to-consumer period care brand Viv has focused marketing efforts on TikTok, using the platform to boost brand awareness and educate consumers about how to use their menstrual cup. Kelly Donohue, digital marketing and design director, Viv. “Viv has a strong presence on TikTok.

Brand Awareness 67

Brand Awareness Conversion Education Affiliates 67

Martech

NOVEMBER 29, 2022

Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%). Too nascent.

Brand Awareness 117

Brand Awareness Marketing eCommerce ROI 117

Digiday

OCTOBER 5, 2022

As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. QR codes are an opportunity to place a brand in the palm of a consumer’s hand.

Audience 64

Audience Marketing Video Ads Entertainment 64

Ad Rants

FEBRUARY 28, 2023

Public relations and marketing used to be like oil and water, two separate entities that didn't mix. There was a set PR team and a set marketing team, and brands needed both to succeed. PR and marketing firms had two sets of goals and thus two separate ways of reaching and achieving said goals.

Marketing 187

Marketing SEO Food Public Relations 187

Digiday

NOVEMBER 16, 2023

Despite the rise of gaming and esports as an entertainment channel in recent years, McDonald’s and Coca-Cola are still determining exactly which key performance metrics signal success among the gaming audience. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Brand Awareness 96

Brand Awareness Marketing Entertainment Audience 96

Martech

FEBRUARY 21, 2023

B2B marketers use account-based marketing (ABM) strategies to engage the right decision makers within prospective organizations. These strategies can help marketers gain a competitive edge when they’re run with the right data. So, marketers should use the data they have to create messages that resonate.

Marketing 120

Marketing Brand Awareness Machine Learning Communications 120

illumin

APRIL 18, 2024

Data privacy is critical to successful marketing. Effective marketing requires the collection and analysis of user data across digital platforms. Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers.

Marketing 98

Marketing Cookies Brand Awareness Ad Tech 98

MNTN

DECEMBER 5, 2023

By 2027, the OTT market will have approximately 4.2 With so many people flocking to OTT entertainment, it’s important that you weave this channel into your performance marketing strategy. The question is, how do you ensure your content reaches the right audiences? billion users. The answer: OTT targeting.

Audience 52

Audience Retargeting Entertainment Brand Awareness 52

Digiday

APRIL 3, 2023

BodyArmor, the fitness drink brand founded in 2011, wants to capture the attention of a broader audience through the use of celebrity studded , digital out-of-home ads in Los Angeles, Miami and New York City.

Brand Awareness 63

Brand Awareness Audience Advertising Media 63

Basis

JANUARY 24, 2024

That said, we’re starting to see a shift now, and B2B marketers and brands have begun to reframe and rethink their advertising strategies in the context of this larger signal loss. B2B teams often already have a relatively narrow audience they’re trying to connect with, since B2B software and service offerings are quite specific.

Advertising 85

Advertising Marketing Cookies Brand Lift 85

Basis

DECEMBER 1, 2023

The cannabis market is forecast to reach a whopping $50.7 To both navigate these challenges and capitalize on the market’s potential, cannabis marketing teams will need to prioritize brand awareness, crafting targeted strategies that make the most of the spaces where cannabis can be advertised and where their target audiences spend time.

Marketing 59

Marketing Brand Awareness Education Audience 59

Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. Here is the list of alternatives marketers are considering to choose in 2024. What Is Protected Audience API? So, let’s dive in.

Audience 52

Audience Cookies Ad Server Viewability 52

Ad Rants

OCTOBER 28, 2022

SEO makes your website search engine friendly, and your target audience can easily access your page. Improve Brand Awareness. If your brand gets popularity and awareness among the general public and target audience, you will get more global and local reach. Market Analysis. Bring Organic Traffic.

SEO 210

SEO Conversion Rate Brand Awareness Conversion 210

Digiday

OCTOBER 26, 2023

As the definition of sports marketing has broadened for the industry, so has it for Campbell’s C​hunky soup brand as it looks to reach new audiences and boost brand awareness. The brand is doing “more experimentation as we really think about that gaming space.”

Brand Awareness 90

Brand Awareness Marketing Audience Media 90

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. For starters, before you send emails you must ensure that your audience has given you permission to send emails to them. We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide.

Marketing 127

Marketing Audience Communications Electronics 127

Fuel Lines

SEPTEMBER 19, 2018

Agencies talk about the value of content marketing but few are doing it and even fewer do it well. I spoke recently, for the first time, at Content Marketing World Conference & Expo. There were over 4000 marketers from 50 different countries that participated. Content marketing has exploded over the past four years.

Agency 256

Agency Marketing Brand Awareness Audience 256

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives.

Marketing 126

Marketing Communications Brand Awareness MarTech 126