Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. CTV is a growing channel for many marketers, including B2B businesses. Marketers who have created a video ad simply log into Campaign Manager and choose an objective. Why we care.

Brand Lift 68

Brand Lift Conversion Rate Retargeting Video Ads 68

MNTN

APRIL 18, 2023

These middle-of-the-funnel marketing strategies can help you nudge people in this stage down your sales funnel. What Is Middle of Funnel Marketing? People in the middle stage of their journey to buying your product or service know about your brand and are interested in learning more. Here are 10 of our favorite 1.

Retargeting 52

Retargeting Marketing Education Audience 52

MNTN

AUGUST 25, 2023

Most marketers spend a lot of time thinking about the beginning of the sales funnel: how to capture the attention of prospects and draw them further into the pipeline. When this audience reaches the bottom of your sales funnel, they’re here. What Is Bottom of Funnel Marketing? They’re engaged. And they’re ready to take action.

Conversion 52

Conversion Retargeting Marketing Brand Awareness 52

Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. Here is the list of alternatives marketers are considering to choose in 2024. What Is Protected Audience API? So, let’s dive in.

Audience 52

Audience Cookies Ad Server Viewability 52

MNTN

MAY 24, 2022

A solid Father’s Day campaign is equal parts knowing your audience (and setting the right targeting and campaign parameters that will best reach them)—and one part locking down the right messaging and creative. Your goal is to keep the viewer watching beyond the three seconds, since this correlates with increased brand awareness.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

Adtaxi

APRIL 7, 2022

Each stage of the marketing funnel is important, but not every company shares the same goals for each stage. Carefully evaluating how tactics are used throughout the marketing funnel can reveal better ways to spend your marketing dollars. Challenge: determine the total marketing budget. contact us.

Marketing 77

Marketing Retargeting Click Through Rate Brand Awareness 77

Basis

JANUARY 24, 2024

The next few years are set to be, shall we say, an educational time for marketers at colleges and universities. To better understand what higher ed advertisers need to know about the privacy-first future, we spoke with education marketing expert Sydney Warden, Director of Integrated Client Solutions at Basis Technologies.

Education 52

Education Advertising Marketing Cookies 52

Digital Remedy

OCTOBER 2, 2023

The age-old maxim of “think globally, act locally” isn’t just embraced by marketers for local mom-and-pop businesses. Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

AdvertiseMint

OCTOBER 13, 2023

But direct response marketing can make it happen. Direct response marketing is designed to elicit an instant response. Unlike regular brand ads, direct response talks directly to buyers. This article will look at ten direct response marketing examples that work well. Older forms of marketing are hard to measure.

Marketing 52

Marketing A/B Testing Retargeting Conversion 52

MNTN

JANUARY 19, 2024

When running numerous campaigns across various channels, it can be challenging to know exactly which ads are most responsible for guiding your target audience to a purchase. Attribution is the process of identifying which advertising and marketing strategies are effectively driving conversions. What Is Time-Decay Attribution?

Retargeting 52

Retargeting Brand Awareness Conversion Ad Click 52

MNTN

MARCH 29, 2024

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. As consumers, we’re always more than a little ready to buy, so all retail advertisers need to do is get their ads in front of the right TV show, with the right audience, at the right time, and boom!

Retail 52

Retail Conversion Rate Advertising Retargeting 52

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising? How Does B2B Programmatic Advertising Work?

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

MNTN

NOVEMBER 13, 2023

Whether you’re a marketer, a streaming consumer, or both, you’ve probably noticed there have been a lot of changes in the Connected TV (CTV) and Over-the-Top (OTT) world lately. This fragmentation, combined with the decline in linear viewership and the evolution of CTV, has marketing teams rethinking their strategies.

Brand Awareness 52

Brand Awareness Audience Retargeting Advertising 52

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. Pay-per-lead (PPL).

Advertising 52

Advertising CPA Marketing Brand Awareness 52

MNTN

AUGUST 1, 2023

To make the most of your marketing dollars, you need an effective strategy based on your goals. But those goals will differ based on your target audience. Attracting customers at the top of the buyer funnel will require different language and tactics than when you’re marketing at the bottom of the funnel.

Marketing 52

Marketing Retargeting Conversion Audience 52

Brid.tv

JUNE 30, 2023

As a result, the primary focus of online marketing has seen a shift toward digital video advertising. However, knowing your audience is probably the most important point since it impacts the entirety of your strategy. This means that most of the audience only watches the very start of the video.

Video Ads 52

Video Ads Marketing Native Advertising Audience 52

Brid.tv

JUNE 30, 2023

As a result, the primary focus of online marketing has seen a shift toward digital video advertising. However, knowing your audience is probably the most important point since it impacts the entirety of your strategy. This means that most of the audience only watches the very start of the video.

Video Ads 52

Video Ads Marketing Native Advertising Audience 52

AdvertiseMint

FEBRUARY 12, 2024

Facebook and Google offer unique advantages and can be powerful tools for reaching your target audience. By focusing on capturing attention in a social feed, you can experiment with each ad format to find what resonates best with your target audience. Precise targeting for customized audiences. Targeting option. Cost structure.

CPC 52

CPC Brand Awareness Video Ads CPA 52

MNTN

JULY 25, 2022

Most of today’s marketers build campaigns around attracting customers into the store. Since buyers are more informed than ever, it’s important to use the right strategy to stand out from the competition, build brand awareness, and convert new customers. The difference lies in what information you’re presenting to your audience.

Brand Awareness 52

Brand Awareness Retargeting Audience Education 52

AdvertiseMint

AUGUST 21, 2023

Pay-Per-Click (PPC) marketing has become a potent tool for companies looking to engage with their target audience in today’s changing digital landscape, where online visibility is crucial. The right keywords connect your ad with the right audience, ensuring your ad budget is wisely spent.

A/B Testing 40

A/B Testing Marketing Click Through Rate Machine Learning 40

AdvertiseMint

FEBRUARY 22, 2024

per click, depending on audience targeting and ad quality. CPM generally falls between $5 to $25 per 1,000 impressions, with variations based on audience and ad relevance. Audience targeting. The more specific your target audience, the higher your potential Facebook advertising costs. Step 4: Define your target audience.

CPC 52

CPC CPA CPM Impressions 52

MNTN

MAY 17, 2023

For a business owner like you, the basic goal of sales and marketing is simple: increase your sales, increase your revenue. In the past, you might’ve thought about sales and marketing as separate functions. While sales and marketing are indeed interrelated, they do have different objectives. What Is a Marketing Funnel?

Marketing 52

Marketing Retargeting Brand Awareness Conversion 52

Basis

JULY 14, 2023

But with economic uncertainty coloring all aspects of the holiday shopping experience, it's more important than ever for marketers to test their messaging, see what is resonating with consumers, and then make data-informed decisions as they implement and optimize campaigns.

Advertising 52

Advertising Shipping Retargeting Education 52

Basis

OCTOBER 18, 2022

With economic uncertainty coloring all aspects of the holiday shopping experience, it’s more important than ever for marketers to test their messaging, see what is resonating with consumers, and then make data-informed decisions as they implement and optimize campaigns. Industry-Specific Holiday Advertising Guidance.

Advertising 65

Advertising Retargeting Education Retail 65

AdvertiseMint

DECEMBER 24, 2023

Would you like to know how to increase brand awareness with Facebook? Facebook offers an excellent platform to connect with your target audience, regardless of its demographic. Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business. Engage your audience.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. The Economist used data from their website, including floodlight tags, which allowed the creation of retargeting lists of previous users and in-market segments.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Digital Remedy

JUNE 27, 2023

Learn how to maximize your travel and tourism campaign performance by exploring key trends, understanding the current market, and, most importantly, who your customer is and how to reach them along their journey with these five tips: 1. Why Is OTT/CTV Advertising Essential for My Travel Marketing Strategy? Timing is everything.

Brand Awareness 52

Brand Awareness Machine Learning Retargeting Audience 52

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The $13 billion global market represents 37% of all out-of-home. Now, these big screens in city centers are not just used for brand awareness, but they can be used to drive response.”

Demand Side Platform 121

Demand Side Platform Media Retail Retargeting 121

MNTN

FEBRUARY 28, 2024

You might launch a marketing campaign on multiple channels, which exposes your brand to a potential customer in multiple locations. It’s possible, however, that the customer saw your brand on a Connected TV ad and logged onto your website to learn more about your product. How Does View-Through Attribution Work?

Click Through Rate 52

Click Through Rate Conversion Impressions Cookies 52

PrograMetrix

AUGUST 3, 2022

Some businesses may start asking their marketing teams to decrease investment as a result. But is cutting down on your marketing campaigns the best idea for your business? Companies that continue to market during economic slowdowns often come out ahead in the long run. Why Cutting Your Marketing Budget Now May be a Bad Idea.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

Digital Remedy

NOVEMBER 1, 2022

As the weather gets colder, holiday digital marketing campaigns are just heating up. For digital marketers and the businesses they serve, the holiday season is the most profitable time of year. Experts believe these convenient online deals will continue to stimulate the e-commerce market and heavily influence buying habits.

Shipping 52

Shipping Brand Awareness Retargeting Retail 52

MNTN

SEPTEMBER 8, 2022

To help travel brands navigate this exciting—and lucrative—post-COVID wave, MNTN and Worldwide Business Research interviewed senior travel marketers to see what they’re strategies they’re using to find success. The COVID years forever changed a lot of our behaviors as both marketers and consumers. back to their CTV ads.

Conversion Rate 52

Conversion Rate Retargeting Audience Brand Awareness 52

Digiday

NOVEMBER 15, 2022

European marketers turned to data-based content strategies across a wide range of channels to help drive engagement for brands. For many companies in this year’s Digiday Marketing and Advertising Awards Europe shortlist, attracting Gen Z consumers and highlighting their meaningful practices are also top priorities.

Advertising 69

Advertising Marketing Fashion Entertainment 69

Basis

FEBRUARY 13, 2023

While some may be tempted to think it’s a coincidence (or even a sign that they’re meant to buy those new shoes), this is an example of ad retargeting at play. Retargeting: What Is It? marketers can re-engage them through retargeting advertising. How Do Retargeting Ads Work?

Retargeting 72

Retargeting Brand Awareness Audience Conversion 72

MNTN

SEPTEMBER 27, 2023

Sales Funnel vs. Marketing Funnel There are subtle differences between sales and marketing funnels. The marketing funnel typically precedes the sales funnel and focuses on building awareness and interest in the product or brand. You can define multiple specific audiences, and then target each separately.

Click Through Rate 52

Click Through Rate eCommerce Conversion Retargeting 52

Clearcode

JANUARY 22, 2023

Marketers can achieve this by collecting vast amounts of data containing information about their customers’ behavior, location, and topics currently of interest to create effective ad campaigns. DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Digital Remedy

JANUARY 11, 2023

But a new age is on the horizon for the streaming giant—one that’s both redefining the user experience and piquing the attention of eager digital marketers. If media buying with Netflix is on the books for 2023, here’s what you need to know about adding this new marketing channel to your digital advertising strategy.

Brand Awareness 52

Brand Awareness Non-Profit Audience Impressions 52