Digital Ad Blog

APRIL 26, 2023

Digital marketing is vital to any eCommerce store that wants to succeed in today’s competitive marketplace. We will explore critical digital marketing strategies that eCommerce stores should adopt to stay ahead of the competition. To succeed in social media marketing: Create a business strategy that goes well with your goals.

eCommerce 52

eCommerce SEO Marketing Brand Awareness 52

Spoton Digital Media

OCTOBER 20, 2023

Many businesses pivot or shift when markets get rocky. But in times of change, it’s important to remember not to make impulsive or knee-jerk reactions — especially when it comes to your marketing and advertising. Let’s consider what may happen when you turn down — or turn off — your marketing and advertising. dropped by 13%.

Advertising 90

Advertising Marketing ROI Brand Awareness 90

Ad Rants

AUGUST 2, 2022

The platform is an important tool in a modern marketer's arsenal and helps your target audience locate your services when they search for businesses near them on Google or Maps, so it's critical that you get it right. A reputable local SEO service can help you identify special features that could help you get more customers.

SEO 180

SEO Brand Awareness Audience Marketing 180

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing?

Marketing 131

Marketing SEO ROI Conversion 131

Ad Rants

JANUARY 11, 2023

If you're serious about content marketing, you need to have a solid editorial calendar in place. Do you want to increase brand awareness? If you're just getting started with content marketing, then a simple spreadsheet might be all you need. Who is your target audience? Make Sure Your Content Is SEO-Friendly.

Conversion 186

Conversion Conversion Rate SEO Brand Awareness 186

Martech

APRIL 12, 2023

With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy. Paid search relies on a self-identifying audience–a user’s interest and intent are clear based on their search. Why is this important?

Conversion Rate 99

Conversion Rate Brand Awareness SEO Conversion 99

Ad Rants

JUNE 2, 2022

Having your business listed can help drive more traffic to your site and improve brand awareness, but it can be difficult to know where to start. The good news is that there are several Google My Business SEO Services that can help you get your journey started with Google Maps. Add High-Quality Pictures and Videos.

SEO 218

SEO Conversion Rate Brand Awareness Audience 218

MNTN

JULY 6, 2023

Digital marketing is vital to the success of businesses around the world. Leading performance marketers are equipping their teams with Connected TV —and looking like superheroes (no wild origin story necessary) in the process. The longer you keep this marketing mix going, the more powerful the benefits become. Seriously, it is.)

Conversion Rate 52

Conversion Rate Marketing Conversion Brand Awareness 52

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. Pay-per-lead (PPL).

Advertising 52

Advertising CPA Marketing Brand Awareness 52

MNTN

MAY 2, 2023

As new advertising solutions have come to the forefront of the industry, the chasm between brand and performance marketing isn’t looking as wide as it once was. Solutions like Connected TV are combining high-impact brand awareness with measurable, results-driven performance marketing.

Brand Awareness 52

Brand Awareness Conversion Rate SEO Conversion 52

Martech Series

NOVEMBER 2, 2022

In the aftermath of the pandemic, businesses have shifted their focus from real-world addresses to online URLs, creating brand awareness on social media, and endeavoring to collect authentic ratings and reviews to build their reputation. Marketing Technology News: Solving First-Party Audience Expansion Using AI.

Brand Awareness 74

Brand Awareness eCommerce SEO MarTech 74

Spoton Digital Media

JANUARY 26, 2021

It’s a great movie quote, but not the best marketing advice. To attract customers, you need marketing and, even more importantly, investing in advertising that amplifies your marketing efforts. What’s the Difference Between Advertising and Marketing? It’s common to confuse the terms advertising and marketing.

Advertising 52

Advertising Marketing A/B Testing SEO 52

MNTN

AUGUST 1, 2023

To make the most of your marketing dollars, you need an effective strategy based on your goals. But those goals will differ based on your target audience. Attracting customers at the top of the buyer funnel will require different language and tactics than when you’re marketing at the bottom of the funnel.

Marketing 52

Marketing Retargeting Conversion Audience 52

Spoton Digital Media

MARCH 23, 2022

This is one of the most common questions in marketing. As brands put together strategies for how they can reach more customers and grow their business, they often don’t know how to set an exact budget. Part of the problem is that there is no magic number when it comes to a marketing budget. How much should we spend?

Marketing 78

Marketing Click Through Rate Conversion Rate Brand Awareness 78

Lemonads

OCTOBER 4, 2021

E-commerce affiliate marketing : Whether you’ve developed a unique product or focus on reselling third-party goods, the main goal of your e-commerce business should be to generate more sales. With the above in mind, modern affiliate marketing is a relatively new technique, so it’s normal for eCommerce business owners to approach it gradually.

Affiliates 52

Affiliates eCommerce Marketing SEO 52

MNTN

JULY 5, 2023

As a marketer, you know the power of a marketing funnel. But there’s a common mistake marketers make that can seriously hurt their overall strategy: only focusing on the bottom of the funnel—on sales conversions. The most successful marketing strategies make use of the full funnel. What Is Full-Funnel Marketing?

Marketing 52

Marketing Conversion Conversion Rate Shipping 52

InMobi

JANUARY 10, 2021

Intent: The Holy Grail in Search Marketing Opening the panel with how brands have been leveraging search advertising tools, Shitak said “Search is a very important, high intent-based marketing to ensure that brands reach their target audience. Search has also evolved a lot over time.

Search Advertising 52

Search Advertising Brand Awareness SEO Audience 52

Adtelligent

JULY 19, 2022

It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Usually, it is used together with SEO techniques to create a well-rounded strategy and various other advertising channels. Considering that people are searching for everything via search engines, there is a potential for big audiences.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Lemonads

SEPTEMBER 3, 2020

To begin with, we must not ignore our SEO as a partner for life. Native Advertising Headlines: SEO When we talk about SEO, you might think if SEO-friendly headlines are important… Well, yes they are! Your headline writing should always be a key component of your internet marketing strategy! and “Best of.”

Native Advertising 52

Native Advertising Advertising A/B Testing SEO 52

Single Grain

JANUARY 10, 2024

SEO vs PPC – which is better for driving more traffic to your website? So understanding the nuances of these two powerful tools is essential for any business looking to create a balanced, efficient and cost-effective online marketing strategy. What Is SEO? What Is PPC?

SEO 52

SEO Conversion Rate Click Through Rate Conversion 52

Ad Ops Hero

MAY 7, 2023

As a digital marketing agency, staying ahead of the curve and providing top-notch services to your clients is of utmost importance. However, coming up with fresh and engaging ideas for social media campaigns, email marketing, and other digital channels can be challenging. This is where ChatGPT prompts can come in handy.

A/B Testing 79

A/B Testing Finance Audience Education 79

Lemonads

JUNE 16, 2020

In marketing, those leads are generally gathered in a contact list or an e-mailing list. Lead generation is the whole process to attract more consumers to a business: finding potential buyers and increasing brand awareness. We have to differentiate between sales leads and marketing leads. What is the lead?

CPL 52

CPL Brand Awareness Affiliates Banner 52

Digiday

APRIL 4, 2023

First, Spectrum Reach used traveler mapping software Neustar E1X to identify the markets with the highest concentration of Space Coast travelers. Neustar E1X further hyper-targeted travelers within the three feeder markets. Another notable apparel brand, Madewell, is among the finalists for the new Best Audio Activation category.

Media 68

Media Agency Machine Learning Audience 68

Ad Beat

NOVEMBER 20, 2019

In today’s technology-first world, where information is readily accessible and attention spans continue to dwindle, brands everywhere are finding new, innovative ways to communicate with their customers. . You don’t have to dig deep to figure out why video has emerged as the dominant force in the digital marketing universe.

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

Single Grain

AUGUST 27, 2019

In fact, 54% of social media users have searched for new brands and their products specifically through a social platform: Now, all good marketers know that social media plays an incredibly significant role in the marketing mix for both B2B and B2C organizations. But many fail to see the connection between social media and SEO.

SEO 100

SEO Media Banner Audience 100

AdvertiseMint

SEPTEMBER 26, 2023

No matter who you are or what you do, having a strong personal brand is absolutely crucial for success. With a strong brand, An entrepreneur can successfully launch a startup A content creator can build an engaging audience A professional can make career advances The opportunities personal branding offers are endless for anyone.

Audience 52

Audience Education Media Communications 52

AdvertiseMint

AUGUST 22, 2023

That’s why you need to target better leads – using all possible marketing strategies. According to Startup Bonsai, 61% of marketers indicated that lead generation is their top challenge. In this post, you’ll learn 15 lead generation strategies to put your business in front of your target audience.

A/B Testing 52

A/B Testing Education Audience Conversion 52

Ad Rants

FEBRUARY 6, 2024

10 Effective Marketing Tips for Healthcare-based eCommerce Businesses in 2024 Personalized Email Campaigns: Utilize customers data to segment your email list based on demographics, past purchase behaviour, and engagement level. Conduct audience research to understand your target demographic's pain points, interests, and informational needs.

Healthcare 215

Healthcare eCommerce Marketing ROI 215

Digiday

MARCH 29, 2023

We see a lot more questions about audience data, segmentation opportunities, targeting opportunities. We’ve had deals get on hold, go up to a CEO of a Fortune 100 — a nine-figure-revenue technology company — and the deals got scuttled at that point by the CEO who doesn’t want his company to spend $60,000 worth of marketing budget.

Media 68

Media SEO Agency Affiliates 68

Single Grain

AUGUST 9, 2023

SEO can be a divisive topic for a lot of digital marketers. Some question if it’s growing more obsolete each month and others hesitate to believe that the revenue returned (if any) from SEO is even worth the time investment in the first place. Delayed gratification is like the motto phrase attached to SEO.

SEO 52

SEO Brand Awareness Audience Conversion 52

Digiday

APRIL 4, 2023

First, Spectrum Reach used traveler mapping software Neustar E1X to identify the markets with the highest concentration of Space Coast travelers. Neustar E1X further hyper-targeted travelers within the three feeder markets. Another notable apparel brand, Madewell, is among the finalists for the new Best Audio Activation category.

Media 36

Media Agency Machine Learning Audience 36

Single Grain

MARCH 11, 2022

The best B2B SEO agency could be the key to transforming your business. Unfortunately, mastering SEO is easier said than done. A B2B SEO agency could be your best chance of staying ahead of the curve. TABLE OF CONTENTS: ↓ What Is a B2B SEO Agency? The Benefits of Hiring a B2B SEO Agency.

SEO 98

SEO Agency ROI Marketing 98

Single Grain

APRIL 26, 2023

When it comes to enterprise SEO pricing, there are many factors that go into choosing the best, including the competitive landscape, site performance, and your own budget. That can make finding the right enterprise SEO pricing for your needs a little overwhelming. Work With Us What Is Enterprise SEO?

SEO 59

SEO Agency Non-Profit Audience 59

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Attention and brand trust are two things that marketers always incorporate in their marketing plans – and video is an efficient way to that happen. They discovered the following: 87% use video in their marketing strategy.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Brid.tv

JUNE 5, 2023

StreamShark Platform Overview Features Pricing Brid.TV’s Versatile Live Streaming Solution FAQ What Is a Live Streaming Platform A live streaming platform is an online service that allows publishers and content creators to broadcast and share real-time video content with audiences all over the Internet. Yes Platform Overview Brid.TV

Header Bidding 52

Header Bidding Audience Education Video Ads 52

Martech Series

OCTOBER 21, 2022

Most of the time, B2B marketers strike a deal with content syndication vendors, and the vendors ensure that the specified number of leads as per a specific ICP are won throughout the process. In today’s break-neck competition, no marketer wants to waste even a minor sales effort. shall take you to your goals. Check these here.

Brand Awareness 106

Brand Awareness Marketing Audience SEO 106

Martech Series

JANUARY 5, 2023

Gadgets like smartphones are here to stay, according to emarketer an average consumer spends 4 and a half hours on a mobile phone, this gives marketers another leeway to reach their consumers. Using information from mobile devices, location-based marketing enables people to see material that is pertinent to their present and past locations.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100